Senior marketing professional with 20+ years of B2B experience in strategic and product marketing, demand generation and corporate marketing management in the enterprise & SMB SaaS space. Started career as a software developer and then moved into technical marketing at a successful startup. Defined and executed marketing & branding plans, marketing strategy and demand generation campaigns for large organizations and startups leading to successful acquisition and/or increased market awareness and market share. Helped 4 companies to get successfully acquired. Built high-performance teams, motivated and managed personnel and cross-functional teams spanning engineering, applications, and marketing. Familiar with a wide variety of tools used for Marketing and Demand Gen including Salesforce, Marketo, ABM tools, SEM & SEO tools and Analytics tools. Specialties: Product Strategy & Positioning PR and AR Strategy Brand Awareness Pricing & Positioning Digital Marketing Demand Generation Data-driven Marketing B2B Pipeline Creation Life-cycle Marketing Targeting SMB, Mid-market & Enterprise buyers Account based marketing Building Alliances and Partnerships Corporate Marketing Content Marketing Building strong marketing teams Lead nurturing Sales funnel New Business Development Advertising Programs Lead scoring & qualification Field marketing Partner Marketing Customer Acquisition Metrics Content Syndication Expansion Strategy
Low-code ETL with 220+ data transformations to prepare your data for insights and reporting.
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