Senior marketing professional with 20+ years of B2B experience in strategic and product marketing, demand generation and corporate marketing management in the enterprise & SMB SaaS space. Started career as a software developer and then moved into technical marketing at a successful startup.
Defined and executed marketing & branding plans, marketing strategy and demand generation campaigns for large organizations and startups leading to successful acquisition and/or increased market awareness and market share. Helped 4 companies to get successfully acquired.
Built high-performance teams, motivated and managed personnel and cross-functional teams spanning engineering, applications, and marketing.
Familiar with a wide variety of tools used for Marketing and Demand Gen including Salesforce, Marketo, ABM tools, SEM & SEO tools and Analytics tools.
Specialties:
Product Strategy & Positioning
PR and AR Strategy
Brand Awareness
Pricing & Positioning
Digital Marketing
Demand Generation
Data-driven Marketing
B2B Pipeline Creation
Life-cycle Marketing
Targeting SMB, Mid-market & Enterprise buyers
Account based marketing
Building Alliances and Partnerships
Corporate Marketing
Content Marketing
Building strong marketing teams
Lead nurturing
Sales funnel
New Business Development
Advertising Programs
Lead scoring & qualification
Field marketing
Partner Marketing
Customer Acquisition Metrics
Content Syndication
Expansion Strategy