About Razorhorse Capital
Razorhorse Capital is a leading investment firm specializing in proprietary research and market intelligence to guide private equity and strategic acquisition decisions. With over a decade of engagement with private software companies across North America, Razorhorse has developed a unique data-driven process to assess vertical software markets and identify acquisition targets.
The Challenge: Cross-Object Reporting and Data Scalability
Before adopting Integrate.io, Razorhorse managed all data processes manually, relying heavily on Excel exports, complex lookups, and ad hoc scripts to prepare reports. These workflows were not only time-consuming but also tied up valuable team resources on routine data manipulation tasks instead of high-value analysis. Salesforce’s native reporting limitations further compounded the challenge, restricting their ability to analyze across multiple objects or generate historical insights efficiently.
As Razorhorse’s data operations matured, they encountered scalability constraints with increasing volumes of proprietary and third-party data sources, including Salesforce, external APIs, and purchased datasets. Their need for automated, accurate, and high-frequency data pipelines grew critical.
The Solution: Unified Data Operations with Integrate.io
Integrate.io provided a centralized platform for Razorhorse to consolidate and transform data from Salesforce, external APIs, and third-party vendors into Google BigQuery. The visual, low-code interface enabled their operations team to standardize and automate data preparation without relying on engineering.
Razorhorse uses Integrate.io to prepare and load Salesforce and third-party API data into BigQuery, forming the foundation for real-time market analysis and client reporting. Their proprietary dataset, sourced from years of conversations with private software companies and enriched with purchased external data, offers a uniquely comprehensive view of the market. Preparing this diverse and high-value data efficiently is critical for Razorhorse to deliver fast, actionable insights to clients and maintain their competitive edge. This setup ensures that their proprietary market data remains current and accessible for business development and reporting, while minimizing manual data handling.
"Integrate.io has been a fantastic data partner for us. The platform and its support team have enabled us to iterate fast and confidently handle the complexities of our unique business model.”
Pradheep Padmanathan
Head of Operations, Razorhorse Capital
Impactful Results: From Two Weeks to One Hour for Market Maps
Razorhorse has brought their pipeline data to life through sophisticated Looker Studio dashboards, tailored for different private equity use cases - from strategic tuck-in acquisitions to broad platform plays. These dashboards allow clients to view sector penetration, target financials, seller context, KPIs, and funding history in real time. By surfacing these insights visually, Razorhorse delivers immense value and market-leading insights from the 13 years of proprietary and third-party data they've collected, giving both clients and internal teams the ability to evaluate deals faster and more strategically.
Examples of dashboards Razorhorse creates for its clients
With data pipelines centralized in BigQuery and surfaced through Looker Studio, Razorhorse reduced the turnaround time for building market maps from two weeks to under an hour for verticals already mapped in their internal taxonomy, unlocking strategic speed in client engagements.
This shift transformed how Razorhorse serves its clients: they can now rapidly surface insights on software markets, company financials, and acquisition-fit analytics at every stage of the acquisition lifecycle, significantly improving decision timelines and client value.
Data-Driven Expansion: AI Enrichment
As Razorhorse evolves, they're exploring AI-powered enrichment of pipeline data directly within Integrate.io using GPT-based models - an area they are excited to see Integrate.io actively investing in. This innovation will enable Razorhorse to automate enrichment workflows and scale data quality enhancements without manual overhead, further boosting their agility and insight generation.
Results Summary
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98.75% Reduction in time-to-insight for vertical market maps
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Single-Source-of-Truth analytics in BigQuery via automated pipelines
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60-Minute Client Deliverables through automation, enabling more responsive insights for M&A decision-making
“What used to take us weeks, we now deliver in hours. Integrate.io gave us a faster, more reliable way to power our proprietary market intelligence.”
Pradheep Padmanathan
Head of Operations, Razorhorse Capital
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