Basecamp consolidates many project management systems into one centralized location that includes to-do lists, shared documents, schedules and discussions. In the Basecamp interface, users can see what tasks need to be accomplished, who they are assigned to and when they are due. They can also access public documents and discussion boards. This allows for more organized communication and more efficient and comprehensive teamwork.
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
Popular Use Cases
Bring all your Basecamp data to Amazon Redshift
Load your Basecamp data to Google BigQuery
ETL all your Basecamp data to Snowflake
Move your Basecamp data to MySQL
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Basecamp's End Points
Get data about a project, including its name, status, and the list of tools enabled for that project (schedules, to-do’s, and message boards, for example). You can also use this endpoint to modify existing projects that need additional functionality or to trash projects that are no longer being worked on.
Retrieve information about a to-do task, such as its name, status, creator and assignee. Then, look at important information about your tasks such as what tasks a person has assigned to them, what tasks are still active and how long those tasks have been active. This can help you measure project performance and other key metrics.
Track any time a change occurs in Basecamp i.e. if there is a new comment, an assigned to-do, a new document, or any number of other events. This data can help you highlight trends, run analytics, and support any other data sources that rely on event reporting.
Get information about any comment made in Basecamp, including the name of the commenter, the date the comment was made, the content of the comment, and what project the comment was on. This data can help you both monitor user engagement and gauge which projects are being talked about the most.
Taboola's End Points
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.