Integrating Microsoft SQL Server data to a supported target system like a data warehouse can provide you with a single source of truth for all your marketing data. While MS SQL can handle numerical and binary data types (such as .xml) used for marketing processes, you might want to move this data to a warehouse and have a single reference point for all the marketing information in your business systems. Integrate.io helps you achieve this goal by transferring MS SQL data to a warehouse via an integration process called Extract, Transform, and Load (ETL).
- ETLing SQL Server to a supported warehouse provides a 360-degree overview of customer, campaign, and marketing workflow data.
- Run marketing data through BI tools after moving it to a warehouse and generate intelligence from analysis services for better decision-making.
- View marketing metrics and key performance indicators (KPIs) on dashboards, heatmaps, and other reporting services and share these insights with marketing team members.
Manual ETL might involve complicated processes such as authentication, scripting, permissions, stored procedures, validation, run packages, database engines, SQL statements, file systems, connection strings, data flows, and run time. Integrate.io's range of connectors automates and optimizes the ETL process, allowing you to generate business insights without hiring additional data engineers or building data pipelines. Schedule an intro call
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