Facebook Ads generates valuable data that can help you better focus your marketing pursuits both on Facebook and in other advertising ventures. It provides you with tools to track your ad performance at all levels, from a single ad to a whole ad campaign and provides insights that can show you exactly how those ads are converting into actual sales.
Domo is a cloud-based software-as-a-service (SaaS) platform that provides business decision-makers with a simplified way to access real-time data and insights with minimal aid from IT staff. Domo integrates data from multiple cloud-based or on-premises sources (such as spreadsheets, social media accounts, and diverse databases) for business-transforming insights.
Bring all your Facebook Ads data to Amazon Redshift
Load your Facebook Ads data to Google BigQuery
ETL all your Facebook Ads data to Snowflake
Move your Facebook Ads data to MySQL
Bring all your Domo data to Amazon Redshift
Load your Domo data to Google BigQuery
ETL all your Domo data to Snowflake
Move your Domo data to MySQL
Track data on your ad campaigns, including the Facebook campaign objective, duration, and status - as well as campaign and account ID's that will allow you to easily integrate this data with related data from other sources.
View information about an individual ad, including what ad set it belongs to, the image used in an ad, and how much you are bidding for the ad's use. Then, use that data to track the overall advertising cost of this ad along with its individual performance within an ad set.
Monitor the performance of a collection of Facebook ads that share a single criteria and budget. This data includes the budgeted amount, what remains from your Facebook Ads budget, and how that ad set is targeted.
See the ways in which your Facebook ads are turning into revenue for your business by tracking cost-per-click, number of conversions, and the type of conversions you are getting. Then you can integrate that data with your ad sets, campaigns, and accounts via their unique ID's.
Domo pulls together business data from disparate platforms and consolidates the information into a single, easy-to-understand view for company decision-makers, team members, and customers. As a hub between your different business solutions, Domo includes more than 1,000 out-of-the-box ETL (extract, transform, load) connectors to integrate live data from your cloud platforms. Domo also ingests data from your on-site and proprietary file systems. With bi-directional connectors, you can send data to Domo for analysis and return the data to the source systems. Finally, data federation allows you to query sensitive data from the source so it can remain secure behind your firewall.
Domo's ETL features extract, transform and load your data from diverse sources into a single, easy-to-analyze whole. With its built-in, drag-and-drop ETL solutions, you can define your data sources and customize how to join, transform, and enhance them (whether it's Redshift, Excel, MySQL, CSV, or hundreds of other formats) without knowing how to code in SQL. Through the automatic application of logic with every upload, your data will always be up to date. Plus, more tech-savvy users can use Domo to develop custom queries and implement advanced data science strategies.
With Domo's predictive analytics tools and sophisticated alerting systems, your decision-makers will stay on top of new developments for more strategic and timely decision-making. Receive instant alerts as soon as KPIs hit designated thresholds. Natural-language processing allows you to query your data and receive an instant response through natural-language text bots. Finally, Domo offers deep insights related to your data through its machine learning and descriptive statistics module, which constantly looks for interesting correlations and insights within your data.
Domo includes visualization tools turn your business insights into beautiful, accessible presentations. The platform's real-time data views load quickly for the largest datasets. Customizable visual presentations with drag-and-drop interfaces let you adjust colors, images, and explanatory text without knowing how to code. Build your visualizations once, and view updated information on any device, anywhere.
Domo offers the latest in data security technology and data governance tools to ensure compliance with GDPR, SOC(1)/SOC(2), and ISO data compliance standards. The platform includes BYOK (bring your own key) data encryption capabilities with encryption keys that change more frequently, and access control options to grant personalized data permissions. Assign role-based access permissions and manage permissions on a large-scale with APIs.