Microsoft Azure is a public cloud computing service designed for building, testing, launching, and managing applications and services via Microsoft-managed data centers. Through its platform-as-a-service (PaaS), software-as-a-service (SaaS), and infrastructure-as-a-service (Iaas) offerings, Microsoft Azure integrates with a wide range of programming languages and tools. In addition to working with Microsoft's proprietary software and systems, Azure is compatible with third-party solutions, including Linux. As an extremely popular cloud services platform, many businesses and enterprises have used Microsoft Azure to migrate their computer systems to the cloud and eliminate the costs and staff requirements needed to maintain physical onsite servers.
As an easy-to-use and powerful marketing automation platform, Pardot is a Salesforce product that assists marketers to be more productive and helps sales teams close deals more efficiently. The platform includes automation, lead tracking, and analytics tools designed to improve marketing efforts, gain a better understanding of ROI, increase revenue, and most importantly, achieve marketing and sales team alignment.
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As one of its IaaS features, Microsoft Azure allows users to deploy virtual machines developed in Windows or Linux.
As one of its PaaS features, Azure App Services allows you to publish and manage websites and web applications.
WebApps is Microsoft Azure's high-density web hosting service, which allows you to build web applications more efficiently with PHP, Node.Js, or Python, then deploy them on the Azure Cloud.
WebJobs gives you the ability to launch applications in the Microsoft App Services space and host them in the cloud.
Microsoft Azure's mobile engagement service provides real-time tracking, data analytics, and deep insights to better understand user engagement and behavior for your mobile applications.
Microsoft Azure's HockeyApp is a productivity-enhancing driver that helps you design, build, beta test, and distribute mobile apps more efficiently.
Azure's REST and SDK APIs allow you to store and access your application data on Azure's cloud platform.
Azure Table Services facilitates the storage of data in structured text form so you can access it via a partition and primary key.
Blob Service empowers you to store unstructured text information and binary data as 'Blobs' accessible through HTTPS.
Queue Service streamlines asynchronous communication across multiple programs.
Azure File Service facilitates cloud data storage via REST API and the SMB Protocol.
Azure's data search functionality supports more efficient data searching with REST and SDK APIs.
Azure's SQL data warehouse is managed by Microsoft within the Azure Cloud Facility. It offers high-performance querying and enhanced data security.
Azure Service Bus is a messaging service that facilitates communication between the Azure Cloud and applications operating on-site and off-site to build more reliable and scalable applications. The Azure Service Bus supports communication via Event Hubs, Queues, Topics, and Relays.
Azure Automation allows users to automate frequently-repeated tasks that they perform in their cloud and enterprise environments to save time and prevent human errors. Automation improves the reliability of common administrative tasks. Azure automation allows you to schedule tasks with runbooks or use Desired State Configuration for the automation of configuration management tasks.
Pardot's visitor tracking features allow you to see who is visiting your websites, how long they remain on individual pages, how they're engaging with the site, and at what point they go to your pricing page. The platform also empowers you to investigate the IP addresses of anonymous visitors to reveal the name of the corporation and geographic locations they're coming from. All in all, visitor tracking insights can tell you how effective your website is and give valuable insights for optimization.
Pardot allows you to host and automatically generate tracking URLs for your marketing files. This gives you the power to monitor content views, link clicks, and file downloads, so you can better understand the performance of your marketing assets and content.
Pardot's automated, real-time sales alerts provide perfectly-timed updates to your sales team according to the parameters you set. This advises sales teams about the readiness of leads for follow-ups and other types of engagement. When responding to a real-time alert, Pardot puts each client's CRM information at your fingertips, so sales reps can review the most important background information on a lead before reaching out.
Lead scoring and grading are vital to bringing your marketing and sales teams into alignment. These features empower your marketing team to better understand the quality of leads and what constitutes an 'ideal prospect' before transferring the lead to the sales team for a follow-up. Pardot scores leads according to their activity levels, and it grades leads according to how well they fit with a particular service or product. With the platform's customization features, you can finetune lead scoring and grading models to suit your exact specifications.
Pardot's automated lead assignment tools mean that once leads meet your scoring and grading thresholds, Pardot automatically assigns them to a sales rep for follow-up. Lead assignment to sales team members can happen through random assignment or by setting rules that assign different types of leads to specific team members.
Pardot facilitates your lead-nurturing process by automating drip marketing and one-on-one prospect messaging strategies. That way, your products and services stay in the minds of leads during the entire sales cycle. This brings better quality leads to your sales team while freeing up sales and marketing resources to work on more important tasks.
The efficacy of your forms and landing pages is essential to boosting conversion and sales rates. Pardot's automated form and landing page tools allow you to build custom landing pages and forms in the same style as your branding without needing to know HTML. These tools even link to existing marketing assets in the automation system to add more seamless branding continuity to your presentations. You can also set your forms to trigger notifications automatically after lead score changes or conversions.
Pardot's progressive profiling features help you shorten the first page of your forms down to the few necessary fields required to ensure the highest conversion rates. After completing the first page, the leads go to the next page of the form, which asks for additional details. Progressive profiling through multi-page forms like this makes sure your leads don't feel overwhelmed by an extra-long form on a single page, but you can still collect the same amount of information from your leads.
Pardot's' dynamic content tools allow you to customize buying experiences, forms, emails, and landing pages by dynamically displaying content that reflects the unique characteristics of the person interacting with it.
Pardot's mail marketing automation tools allow you to A/B test email content, customize email templates to reflect your branding, test whether your emails will trigger SPAM filters, tailor emails to specific segments, and track advanced metrics on your email campaigns.
Pardot's closed-loop reporting features allow you to track the costs of individual marketing campaigns and their ROI to reveal the channels bringing your highest and lowest quality leads, so you can better prioritize your efforts and spending.