Mixpanel gathers product usage data, including metrics like what features are being used most frequently, the number of active users, and when user engagement rises or drops. It also automatically collects data on all user actions and uses that data to provide a variety of useful insights, such as automatic suggestions for how to improve customer retention and lead acquisition. Since usage data is collected from the start, Mixpanel can also track newly defined metrics using historical data.
With its suite of powerful, easy-to-use tools for branded email campaigns, Campaign Monitor includes a library of professionally-designed email templates and tools to create and deploy custom-tailored drip email marketing campaigns and abandoned cart messages. The platform also features tools to obtain better customer feedback, product reviews, and more.
Bring all your Mixpanel data to Amazon Redshift
Load your Mixpanel data to Google BigQuery
ETL all your Mixpanel data to Snowflake
Move your Mixpanel data to MySQL
Bring all your Campaign Monitor data to Amazon Redshift
Load your Campaign Monitor data to Google BigQuery
ETL all your Campaign Monitor data to Snowflake
Move your Campaign Monitor data to MySQL
Get any or all raw event data that has been collected by Mixpanel, including what events have occurred, when they happened, and any relevant properties about those events. Then, integrate this raw data with other data sources to get new or deeper usage analytics.
Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.
Gather event data that is filtered into segments by an array of properties, such as date range, country, and specific search terms. Then, use that filtered Mixpanel data to get deeper, more detailed analytics into your product performance.
Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.
Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, you can feed that Mixpanel data into your analytics to provide a more comprehensive view of your retention trends over time.
Campaign Monitor's library of professionally-designed email templates is one of the platform's most popular features. The platform includes approximately 50 templates, which might not be as many as competing solutions, but the quality of the templates tends to be more aesthetically pleasing and professional in appearance than those offered by Aweber, Mailchimp, and other platforms. The email templates are also responsive and adjust seamlessly to whatever size display you're viewing them on.
Campaign Monitor offers compatibility to easily import information from all of the most common database formats such as XLS, XLSX, TXT, CSV, vCard, ZIP, RAR, and 7X. Simply copy-paste the file contents into Campaign Monitor, and Campaign Monitor separates the data into the appropriate fields, which you can remap or rename as appropriate.
Unlike most email marketing platforms, Campaign Monitor allows you to send emails to more than one marketing list or segment at once. The solution also lets you exclude specific lists or segments from certain email campaigns.
Campaign Monitor includes tools to send email 'subscriber journeys' or 'autoresponders' that start sending a series of timed emails as soon as someone joins your email list.
In addition to basic email autoresponder tools, Campaign Monitor allows you to program specific marketing triggers that automate the sending of different types of emails based on user actions. For example, you can program emails to go out based on the links a website visitor clicks, the products a customer purchases, or the webpages a user visits. Campaign Monitor includes an easy-to-use programming interface with yes-no conditions to plan the exact circumstances that trigger emails to send to subscribers.
Campaign Monitor offers high-level statistics on clickthroughs, unsubscribes, and email open rates. It also lets you zoom in on specific user information to determine whether individual subscribers opened or ignored emails, or clicked certain links. It even tells you where and when they did these actions. Lastly, with Campaign Monitor, it's easy to export analytics reports in PDF format to share with clients or team members.