Connect Mixpanel to GoToWebinar

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Mixpanel
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GoToWebinar
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About Mixpanel

Mixpanel gathers product usage data, including metrics like what features are being used most frequently, the number of active users, and when user engagement rises or drops. It also automatically collects data on all user actions and uses that data to provide a variety of useful insights, such as automatic suggestions for how to improve customer retention and lead acquisition. Since usage data is collected from the start, Mixpanel can also track newly defined metrics using historical data.

About GoToWebinar

GoToWebinar is a service that allows users to record, host, and present live and on-demand webinars. With GoToWebinar, users can expand their reach, get more qualified leads, engage customers, and capture useful contact information. Furthermore, since videos are available on-demand, users can use them to increase long-term ROI and create a big-picture brand experience.

Popular Use Cases

Bring all your Mixpanel data to Amazon Redshift

Load your Mixpanel data to Google BigQuery

ETL all your Mixpanel data to Snowflake

Move your Mixpanel data to MySQL

Bring all your GoToWebinar data to Amazon Redshift

Load your GoToWebinar data to Google BigQuery

ETL all your GoToWebinar data to Snowflake

Move your GoToWebinar data to MySQL

Mixpanel's End Points

Mixpanel Events
Get any or all raw event data that has been collected by Mixpanel, including what events have occurred, when they happened, and any relevant properties about those events. Then, integrate this raw data with other data sources to get new or deeper usage analytics.
Mixpanel Funnels
Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.
Mixpanel Segmentation
Gather event data that is filtered into segments by an array of properties, such as date range, country, and specific search terms. Then, use that filtered Mixpanel data to get deeper, more detailed analytics into your product performance.
Mixpanel People Analytics
Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.
Mixpanel Retention
Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, you can feed that Mixpanel data into your analytics to provide a more comprehensive view of your retention trends over time.

GoToWebinar's End Points

GoToWebinar Accounts
Use corporate accounts to create and access important information. For example, retrieve a list of webinars within a given date range or request a list of organizers on the account.
GoToWebinar Attendees
Get a list of session attendees, collect poll answers, retrieve attendee questions, and more. Use this information to better understand the clarity and relevance of your content and to see how it has resonated with viewers.
GoToWebinar Organizers
As an organizer, you can create, edit, delete, and launch webinars. You can also add co-organizers, which is especially helpful if you want to coordinate across departments or with another business.
GoToWebinar Webinars
Collect any information that you might need about webinars: get current or historical webinars, retrieve audio information, collect webinar meeting times, gather performance statistics and more. Use this to understand and improve both webinar and campaign performance.

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