Mixpanel gathers product usage data, including metrics like what features are being used most frequently, the number of active users, and when user engagement rises or drops. It also automatically collects data on all user actions and uses that data to provide a variety of useful insights, such as automatic suggestions for how to improve customer retention and lead acquisition. Since usage data is collected from the start, Mixpanel can also track newly defined metrics using historical data.
With the 'Snap Kit' developer platform, you can build the best features of Snapchat into your apps. This helps you reach a wider audience of Snapchat's more than 200 million users. With Snap Kit, your apps become more shareable as users can easily publish their best experiences from your app with their Snapchat friends.
Bring all your Mixpanel data to Amazon Redshift
Load your Mixpanel data to Google BigQuery
ETL all your Mixpanel data to Snowflake
Move your Mixpanel data to MySQL
Bring all your Snapchat data to Amazon Redshift
Load your Snapchat data to Google BigQuery
ETL all your Snapchat data to Snowflake
Move your Snapchat data to MySQL
Get any or all raw event data that has been collected by Mixpanel, including what events have occurred, when they happened, and any relevant properties about those events. Then, integrate this raw data with other data sources to get new or deeper usage analytics.
Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.
Gather event data that is filtered into segments by an array of properties, such as date range, country, and specific search terms. Then, use that filtered Mixpanel data to get deeper, more detailed analytics into your product performance.
Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.
Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, you can feed that Mixpanel data into your analytics to provide a more comprehensive view of your retention trends over time.
With the Creative Kit, you can incorporate a 'Share to Snapchat' button on your apps and websites, so your users can share their game stats, noteworthy articles, and other information with their Snapchat friends. Not only are these shares fun for your users, but they also include your branded logo, video, GIF, or link.
With the Login Kit, you can give your users the option to register and log in to your app with their Snapchat details. This allows people who are already logged into the Snapchat platform to interact with your platform faster and more seamlessly.
With the Snapchat Bitmoji Kit, your users can incorporate their favorite Bitmojis into your apps. That way, they can continue expressing their moods and emotions in the way they've grown to love on the Snapchat platform.
With the Snapchat Story Kit, your users can integrate their Snapchat stores into your apps. The feature allows users to share stories, search public community stories, and embed highlights within your apps. Also, with Snapchat's Publisher API, you can easily export data into your analytics tools.
With Snapchat's Ad Kit, you can start earning ad revenue by building fullscreen, Snap Ads into your apps and platforms.