Mixpanel gathers product usage data, including metrics like what features are being used most frequently, the number of active users, and when user engagement rises or drops. It also automatically collects data on all user actions and uses that data to provide a variety of useful insights, such as automatic suggestions for how to improve customer retention and lead acquisition. Since usage data is collected from the start, Mixpanel can also track newly defined metrics using historical data.
UserVoice offers product developers a single interface that collects and analyzes customer feedback from a variety of sources. This gives product makers clear, actionable insights into how to improve their offerings. UserVoice eliminates the need to send out surveys, log emails, and search through message boards when trying to understand customer experiences. When a customer reports a complaint or submits an enhancement request through UserVoice, the customer stays in the loop with updates on how their submission is being considered and resolved. This boosts customer engagement and willingness to provide feedback and ideas for product improvement in the future.
Bring all your Mixpanel data to Amazon Redshift
Load your Mixpanel data to Google BigQuery
ETL all your Mixpanel data to Snowflake
Move your Mixpanel data to MySQL
Bring all your UserVoice data to Amazon Redshift
Load your UserVoice data to Google BigQuery
ETL all your UserVoice data to Snowflake
Move your UserVoice data to MySQL
Get any or all raw event data that has been collected by Mixpanel, including what events have occurred, when they happened, and any relevant properties about those events. Then, integrate this raw data with other data sources to get new or deeper usage analytics.
Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.
Gather event data that is filtered into segments by an array of properties, such as date range, country, and specific search terms. Then, use that filtered Mixpanel data to get deeper, more detailed analytics into your product performance.
Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.
Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, you can feed that Mixpanel data into your analytics to provide a more comprehensive view of your retention trends over time.
UserVoice includes a custom-brandable, stand-alone web portal, where your customers can go to provide direct feedback. Users can type in their feedback while receiving auto-suggestions to match their feedback with existing user suggestions. This reduces the chance of feedback duplication and facilitates the surfacing of top ideas. If an issue or enhancement suggestion doesn't exist, users can add a new one. Then, other customers can upvote the suggestion to help you understand the requests to address with the highest priority.
The Contributor Sidebar is a UserVoice web browser extension that customer-facing teams can use to relay the feedback they capture while interacting with customers. Instead of needing to send an email or drop a post-it note off on a manager's desk, sales associates and customer-facing reps can submit feedback and ideas about enhancement requests and areas for product improvements into the UserVoice system. The Contributor Sidebar browser extension also allows sales teams to connect the feedback they send to an actual customer, who will receive email updates on the status of his or her enhancement request. The sidebar also keeps customer-facing teams in the loop on new developments and progress so they can communicate news to the customers they interact with.
UserVoice analyzes and groups incoming feedback into easy-to-understand product improvement suggestions, so development teams can understand the number of customers requesting the same improvements. Through visual metrics, graphs, and charts, UserVoice presents valuable information, such as the revenue represented by the customers making specific enhancement requests and how many users want those improvements. This empowers development teams to prioritize the most valuable improvement opportunities.