Twilio offers scalable, cloud-based communications for web and mobile apps. This includes the ability for companies to call, SMS, chat, or video conference without having to create a communications infrastructure on their own. Further, Twilio can track tasks, evaluate worker performance and availability, and gather event data that can be used to create historical analytics reports.
Buffer is a web and mobile-based platform that allows you to manage all of your company's social media activities from a single place. With Buffer, you can design, schedule, and share content on Instagram, Facebook, LinkedIn, Pinterest, and Twitter — then analyze the results of your campaigns to measure their success and understand how your community is responding to them.
Bring all your Twilio data to Amazon Redshift
Load your Twilio data to Google BigQuery
ETL all your Twilio data to Snowflake
Move your Twilio data to MySQL
Bring all your Buffer data to Amazon Redshift
Load your Buffer data to Google BigQuery
ETL all your Buffer data to Snowflake
Move your Buffer data to MySQL
Retrieve data about Twilio tasks that are part of your team’s workflow and filter those tasks using an array of fields including priority, assignment status and name. This data can be gathered from within Twilio or integrated from external sources and added to Twilio’s workflow.
Track each workspace event that occurs, including things like the creation of a new Twilio task, a worker being assigned to a task or a change in a worker’s activity status. You can use this data to both generate current analytics and store historical record data for future use.
Get data about your workers, including their activity, availability and relevant skills. This will help you both assign your workers the tasks that are most suited to their skill sets and ensure that those tasks are only assigned when workers are ready to tackle them.
Monitor a worker’s Twilio activity status and use it to determine whether or not to assign an open task to a specific worker.
Buffer's social media publishing tools allow you to tailor and perfect your posts to fit the nuances of each social network your company uses. Use the platform to design drafts of your posts, collaborate with team members, finetune your strategy, and plan the timing of each post for maximum effectiveness — all from a single platform that gives you a bird's-eye view of your content-lineup.
Buffer's platform enhances business-to-customer interactions by expanding your ability to immediately respond to social media conversations, resolve customer problems, and collaborate with the right team members to create a better, more interactive experience between your audience and brand. With Buffer's shared team inbox, you can interact with customers on a one-on-one basis across all your social media platforms — be it Facebook, Twitter, or Instragam — from a single interface. Buffer also includes 'collision detection' features — that show which team members are viewing a conversation to prevent duplicate responses — and the ability to leave notes for others who might respond to the conversation later.
Buffer tracks data pertaining to all of your team's social media interactions — then uses this information to create performance reports that will help you improve customer engagement, grow your audience, and boost sales. With data on all of your social media platforms visible from a single, interactive analytics dashboard, everyone on your team has access to the information, metrics, and insights they need. Drill into statistics on individual posts and zoom out for general information. You can also customize reports to show specific team members exactly what they need to see.