Zuora is a subscription management tool that allows companies to manage every aspect of their subscription business and automate their customer lifecycles - all from a single platform. This allows businesses to keep up with fast-changing market strategies and maintain their ongoing subscriber relationships.
Oracle Eloqua offers a suite of marketing tools to automate the sending of advertisements through email, mobile devices, video, and search engine results pages. The solution promises to increase sales and conversion numbers while helping you understand your customers for improved marketing efforts. Eloqua tracks and analyses customer activity, visitor behavior, opened emails, and other data. It also saves, organizes, and analyzes important information about current and potential clients, such as names, contact information, locations, and purchase history.
Bring all your Zuora data to Amazon Redshift
Load your Zuora data to Google BigQuery
ETL all your Zuora data to Snowflake
Move your Zuora data to MySQL
Bring all your Eloqua data to Amazon Redshift
Load your Eloqua data to Google BigQuery
ETL all your Eloqua data to Snowflake
Move your Eloqua data to MySQL
Get details about any payments that were sent to Zuora accounting, including the payment date, amount, and any unique identifiers that are associated with it. This will help you create more detailed and accurate sales analytics.
Retrieve data about any accounts that you have in Zuora - bank accounts, CRM, ERP - including the account’s name, ID, type, and description. Then, integrate this data with other endpoints to track income and expense details for each account. This will provide you with a more comprehensive understanding of your company’s overall performance.
Automate even the most complex revenue processes and accurately account for all of your business costs in order to have comprehensive accounting and more accurate reporting, forecasting, and projections.
Track which clients are subscribed to which plans, as well as when they subscribed, when they canceled, and how many users they are subscribed with. This field also allows you to track charges associated with those subscriptions so that you can monitor the revenue that they generate.
Track all bank transactions that are captured by Zuora, including both payments that you have received and business expenses that you have paid. Then, use that data to gain a better understanding of your finances. Specifically, look at details gathered from those transactions - such as the bank account IDs, transaction dates, amounts paid, and type of transaction - to better understand your finances and see if any changes need to be made.
Marketers can use Eloqua to analyze and measure their customer data, online and offline through multiple channels and sources. Through one interface, you'll gain access to data on customer profiles, user behavior, and marketing campaigns. This allows you to identify potential buyers, determine what triggers purchases, and send real-time responses to customers and users.
Eloqua's out-of-the-box design editing tools empower users without HTML or CSS coding experience to build responsive emails, forms, and landing pages. With Eloqua's drag-and-drop interface, it's easy to set up personalized marketing campaigns. Also, a whiteboard feature allows you to map each stage of your marketing campaigns, giving managers the ability to modify steps, add new assets, or pause the campaign.
Eloqua empowers non-tech-savvy users to pull reports on customer profiles and user behavior records without involving the IT team. Running lead scoring models on contacts is simple, and a listener framework notifies marketers of lead scoring changes as soon as they occur.
Eloqua's marketing measurement tools offer actionable insights into the success of your marketing efforts through high-level overviews and up-close, granular investigations. As an Oracle product, Eloqua's data is compatible with Oracle's business intelligence platform, which organizes data into the reports and dashboards that come standard with the system. You can also set up customized dashboards and reports to suit your needs.
The sales enablement features included with Eloqua integrate the efforts of your sales and marketing teams so they can work together to achieve better results. These features give sales teams granular information on individual leads (like web and social media activity), which allows you to send targeted and closely-tracked emails to leads that fit specific profiles. The sales enablement features also integrate with your CRM, Microsoft Outlook, LinkedIn, PathFactory, Mintigo, and Demandbase data to provide more information on each contact.