About Amplitude
Amplitude is a behavioral analytics platform that allows you to better understand user behavior for product intelligence related to your websites, mobile apps, and more. By offering a holistic, in-depth view of user engagement and activity, Amplitude isn't just about page views and click statistics. It tracks every user action, displays it in a single view, and lets you zoom into the data to understand why users are acting in a specific way.
About Listrak
With over a decade of experience, Listrak is a cloud-based digital marketing platform that focuses on providing leading retailers with specialized marketing tools to boost one-on-one customer interactions, improve business revenue, maximize customer engagement, and increase growth. By combining the power of advanced artificial intelligence, machine learning, predictive analytics, and real human intelligence, Listrak automates marketing tasks, offers powerful CRM solutions, and analyzes data from multiple platforms to drive your retail, operations, and marketing goals — all while building better relationships with your customers across all devices and channels.
Popular Use Cases
Bring all your Amplitude data to Amazon Redshift
Load your Amplitude data to Google BigQuery
ETL all your Amplitude data to Snowflake
Move your Amplitude data to MySQL
Bring all your Listrak data to Amazon Redshift
Load your Listrak data to Google BigQuery
ETL all your Listrak data to Snowflake
Move your Listrak data to MySQL
Amplitude's End Points
Amplitude Insights and Analytics for Web and App Developers
Track every detail of user activity to derive deep, Sactionable insights that help you improve your websites, apps, and product offerings. Amplitude analyzes user engagement actions to reveal which features your customers use most, what elements are causing problems, who is using your apps, how they're using them, and more. This provides the data your development team needs to make informed changes and updates. Explore the minutia of individual user actions, and search for specific or generic lists to track event streams. With the deep insights from Amplitude, you'll discover how to give users more of what they want, and less of what they don't, while attracting more customers and boosting long-term user retention.
Amplitude Behavioral Cohorts
Define customized user groups according to their behaviors, actions, event streams, user characteristics, and other properties. Then view statistics for specific cohorts and user categories with visually stunning graphs related to sales funnels, user retention, and event segmentation.
Amplitude User Retention Analytics
Explore statistics that show how often users come back to your app or website following specific events and actions. Track the frequency with which a specific user performed a specific action. This will help you understand what features and elements keep users coming back, and which features promote engagement and long-term retention. Define threshold benchmarks that promote long-term retention to grow your apps and websites.
Amplitude Advanced Search Capabilities
Amplitude saves all dashboards, charts, cohorts, and notebooks as searchable objects. This gives you a big-picture view of how team members are using Amplitude. Team leaders can use the search drawer filter options to browse existing dashboards and other metrics to understand the insights and metrics their team members are developing and working with.
Amplitude Dashboard Features
Save multiple visualizations, graphs, and reports in a single page view instead of creating each report individually. Amplitude lets you merge cross-project charts within the same dashboard to facilitate side-by-side comparisons. Dashboards also feature a sidebar for easy access to custom reports.
Amplitude Slack Integration
Amplitude's ready-made Slack integration features allow you to share insights with your team faster and easier. Links to cohorts, charts, and dashboards automatically appear as stunning visual previews when you paste them into the Slack messaging app.
Listrak's End Points
Listrak Cross-Channel Orchestration
Listrak Cross-Channel Orchestration tools empower you to build seamless customer experiences. The platform's intuitive tools facilitate the creation of multi-stage, personalized marketing journeys that engage customers based on real-time behaviors. Listrak also gives you the ability to connect with guests one-on-one, in real-time with intelligently-triggered communication across multiple channels like SMS, email, and social media. Plus, the platform's drag-and-drop interface helps users create beautiful, responsive emails for marketing campaigns.
Listrak Customer Insights
Listrak's Customer Insights tools unlock the secrets buried in your customer data with powerful analytics and visualization features that include more than 70 pre-built visualizations for building dashboards to your specifications. Customer Insights provide a bird's eye view of each Customer Journey and seamlessly integrate with the Listrak platform to turn insights into marketing campaigns with a single click. This fuels more engaging and effective customer interactions, and informs your segmentation and automation efforts.
Listrak Behavioral-Based Triggers
Listrak monitors customer behaviors to trigger individually-tailored interactions. By tracking browsing behavior, engagement statistics, purchase information, and lifecycle incidents for customers, Listrak knows where each customer is at in their 'journey.' This allows the platform to respond to a customer's intent with specialized communications — like abandonment messages to re-engage active shoppers.
Listrak Predictive Personalization
Listrak's predictive personalization tools use machine learning, artificial intelligence, and data modeling to boost the success of marketing campaigns. By analyzing past behavioral data, these predictive analytics tools can predict the likelihood of future behavior based on different variables.
Listrak Unified 360-Degree Customer Profile
Listrak pulls data from various sources, synthesizes it, and analyzes it as a whole to identify key customer signals, and incorporate them into a 360-degree customer profile for the most accurate and actionable customer data possible.
