CallRail provides businesses with tracking phone numbers that they can use to gather valuable customer interaction data from phone calls. This includes the source of the call - an advertisement on social media, for example - as well as information about the callers themselves. Additionally, once a call is completed, CallRail automatically generates a transcript of the call. By gathering this data, CallRail allows businesses to score their leads more easily and gauge the effectiveness of different marketing campaigns.
Pendo is a cloud-based software-as-a-service (SaaS) platform that integrates your application and webpage usage analytics with feedback, guidance, and communication from end-users. The solution empowers you to understand the way customers are using your product, how they feel about it, and what their experiences are like without overburdening your engineering team. Pendo provides your development team with the insights they need to dramatically improve applications, websites, and user experiences. The platform also keeps your customers informed about product enhancements and key developments as you release them.
Popular Use Cases
Bring all your CallRail data to Amazon Redshift
Load your CallRail data to Google BigQuery
ETL all your CallRail data to Snowflake
Move your CallRail data to MySQL
Bring all your Pendo data to Amazon Redshift
Load your Pendo data to Google BigQuery
ETL all your Pendo data to Snowflake
Move your Pendo data to MySQL
CallRail's End Points
Create separate companies with different configurations and tracking numbers. Then, you can retrieve information like the company’s name, creation date, lead scoring settings and company ID. This will allow you to track each different parameter in your analytics.
Track any users who have access to your call data at various permission levels. This field provides you with contact information about the user - including their name, email, user ID, role and company - so that you can integrate your user and company data for analysis.
Retrieve an account’s name and ID and choose whether or not to enable outbound call recording. Since this is the top level object for CallRail, you can also use that account ID to integrate data - such as “Company” or “Tracker” - that is generated by any lower level object within that account.
Retrieve data from other data sources by integrating CallRail data with third party tools. The data in this field includes the name of the third party tool being integrated, the type of integration, its status, the unique integration ID, and associated companies. CallRail can use all of this data to provide more robust marketing analytics.
Gather call data from tracking numbers that can either be linked to a specific source or associated with a particular visitor. This field can retrieve a variety of data from those calls, including the tracker ID, tracking numbers and associated companies. This information can help you qualify leads and gauge the effectiveness of marketing campaigns.
Retrieve data on an individual call, including the duration, source, phone number and status i.e., whether it was answered, missed, etc. Additionally, you can retrieve contact information for the caller, including their name, phone number, and whether or not CallRail rates the call as having provided a good lead.
Pendo's End Points
Pendo User Metrics
Pendo includes tools to track metrics on total web traffic, user engagement, session length, per session page views, scrolling behavior, bounce and rates, conversion figures, standard user actions, actions that lead to conversion, and more. Pendo also monitors where your traffic is coming from, how people enter your site, and at which point they leave. Then it presents the data in elegant, easy-to-understand visual reports.
Pendo User Sentiment Surveys
Pendo allows you to deploy NPS and polls directly to users in-application to produce better and more accurate results. You can target specific users based on product interactions or user characteristics to obtain the specific feedback you require. Pendo's user sentiment surveys empower you to combine survey responses with user behavior data to gain a more three-dimensional understanding of your customers. By merging quantitative and qualitative survey data, you'll gain a clearer picture of what pleases and displeases users to reveal actionable opportunities to adjust your products for improved customer conversion, increased retention, and more profitable business results.
Pendo offers built-in ETL (extract, transform, load) connections to integrate with a wide variety of platforms such as Slack, Segment, Fivetran, Fullstory, LaunchDarkley, Google BigQuery, DOMO, Drift, Looker, Amazon Redshift, Salesforce, UserVoice, WordPress, Zapier, Zendesk, and more.
Pendo Product Improvement Roadmapping
Pendo includes tools to coordinate your team around a central planning roadmap informed by the metrics and insights the platform generates. Roadmapping features include the ability to visualize your product development strategy and organize your plans around product enhancements, timeline, team, and market segment. You can also manage which teams can access different views of the plan, and streamline views for stakeholders so they're overload with information. Pendo's drag-and-drop functionality empowers non-tech-savvy users to create and manage roadmaps.