Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.
YouTube is the world’s largest video-sharing website. While anyone can upload content to YouTube, businesses can take it to the next level by creating their own channel, where viewers can subscribe to watch videos, view playlists, and participate in discussions.
Bring all your Google AdWords data to Amazon Redshift
Load your Google AdWords data to Google BigQuery
ETL all your Google AdWords data to Snowflake
Move your Google AdWords data to MySQL
Bring all your YouTube data to Amazon Redshift
Load your YouTube data to Google BigQuery
ETL all your YouTube data to Snowflake
Move your YouTube data to MySQL
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.
You can both create your own YouTube channel and follow other channels from your homepage. Viewing channel information can help you better understand a business’ interests, industry, and social networks.
Explore and analyze the activities that users have taken on a specific channel. These can include things like rating a video, sharing a video, or marking a video as a favorite. Use this information to better understand user interests and the content effectiveness.
Subscribing to a YouTube channel allows you to stay on top of that channel’s new content. Viewing a channel’s subscriptions can also help you better understand key information about your target demographic.
With playlists, you can group similar videos together, giving users straightforward access to content they may be interested in. Monitor popular playlists to better understand audience behavior and interests.
Post, view, and search individual videos based on things like content, titles, and views. Monitor clicks, views, likes, and shares to better understand and target your content.