About Oracle Responsys
Oracle Responsys includes tools that facilitate the design and delivery of engaging communication experiences to consumers. Whether you're communicating with customers through a mobile app or social media platform, Oracle Responsys helps you develop precisely-targeted communications and highly-personalized messages for different audiences, regardless of the communication channel or stage of the customer lifecycle, in near real-time. The platform offers tools for advanced users and non-tech-savvy users alike.
Revinate's Guest Data Platform includes a suite of products and tools to support the automation of marketing and reputation management activities in the hotel and hospitality industry. These include Revinate Marketing, Revinate Hotel CRM, and Revinate Guest Feedback.
Popular Use Cases
Bring all your Oracle Responsys data to Amazon Redshift
Load your Oracle Responsys data to Google BigQuery
ETL all your Oracle Responsys data to Snowflake
Move your Oracle Responsys data to MySQL
Bring all your Revinate data to Amazon Redshift
Load your Revinate data to Google BigQuery
ETL all your Revinate data to Snowflake
Move your Revinate data to MySQL
Oracle Responsys's End Points
Responsys Building, Personalizing, Sending, and Managing Emails
Use the Responsys editor to dynamically create, design, and personalize emails, and email templates. Then set up targeted email lists and schedule the bulk sending of emails according to your specifications. Create automated email protocols to trigger based on user activities, lead scores, and other circumstances. Responsys also includes tools for inbox delivery assurance, unsubscribe processing, bounce management, email preview, suppression lists, delivery monitoring, spam identification, link validation, and more.
Responsys Online Marketing Tools
Responsys includes tools to create customized landing pages and forms to capture leads for your different marketing campaigns. The tools are designed to help you build landing pages and forms that maximize conversion and collect the qualifying information you need for your sales process or goals. Also, the platform is optimized to assist with the dynamic customization of forms, emails, and landing pages for specific user segments. Responsys' A/B testing features further help to finetune your emails, web forms, and landing pages so you know exactly what works to increase conversion rates. The solution also supports the mobile optimization of emails, landing pages, and forms.
Responsys Search Tracking and Optimization
Responsys offers powerful strategies to monitor keyword and link performance across all major search engines, so you can understand the search ranking and performance of your campaigns. Responsys tools facilitate your SEO efforts by diagnosing page performance issues, so you have the actionable insights you need to improve. The platform integrates with Google AdWords to support these features.
Responsys Lead Management Features
Responsys includes a marketing lead database to save, manage, and analyze your leads and contacts. These tools let you zoom into each marketing interaction between your company and individual prospects with statistics on email clicks, website visits, changes to lead scoring, and data updates. Lead management features also feature tools to ensure data quality, including tools to cleanse, deduplicate, and append your marketing lead database. Segment your lead database into lists for targeting specific types of leads. Filter on characteristics like demographics, behaviors, CRM information, company size, geographic location, and more. Finally, Responsys lets you automatically score, grade, and qualify leads based on different characteristics and behaviors, such as frequency and recency, so you can prioritize leads with the highest prospects for conversion.
Responsys Lead Nurturing
Responsys allows you to develop automated drip marketing campaigns to send specific messages to leads at predetermined intervals based on their behaviors and characteristics. Through Responsys' behavior tracking tools, you'll have access to deep insights on the effects of your campaigns and know how to better nurture your leads.
Responsys Automated Task Creation and CRM Integration
Responsys will send you automated sales alerts in real-time and create marketing and lead communication tasks automatically for you and your team. Also, because the platform syncs its information with your CRM system, you'll never lose track of the most important information, statistics, and marketing tasks you need to keep track of.
Responsys Additional Features
The range of communications, analytics, and integration solutions avalable through Oracle Responsys are nearly endless. The platform's additional features include data import and export tools, integration APIs, workflow automation for team members, mobile campaign optimization tools, ROI and revenue analytics, and SEO keyword analytics. Responsys also includes social media listening tools so you can respond to what leads are saying about your brand on the internet.
Revinate's End Points
Revinate Marketing includes drag-and-drop, no-code tools to help you establish better relationships with guests through beautiful, responsive email marketing campaigns. The platform's email marketing tools facilitate the creation and sending of relevant, personalized electronic communications that stand out in your hotel guest's busy email inboxes.
Revinate Email Marketing Design and Automation
Revinate's no-code interface empowers non-tech-savvy users to create automated lifecycle email drip campaigns. The platform allows you to quickly build and send emails that notify guests of hotel discounts, promotions, and special offers. You can also personalize your email campaigns through triggered automation, dynamic content, segmentation, and merge tags.
Revinate Marketing Analytics
Revinate Marketing also includes powerful analytics tools to provide the actionable insights you need to understand what's working and boost conversion rates. Perform A/B testing on your subject lines, copy, offers, and calls to action to identify what produces the highest chance of conversion. Monitor and benchmark the results of your campaigns, see where guests are clicking, and understand guest behavior in response to your marketing through easy-to-understand, real-time reports.
Revinate Hotel CRM
Revinate Hotel CRM supports the building of better guest relationships through Rich Guest Profiles. Rich Guest Profiles centralize the data you have for guests, allowing you to integrate multiple sources of information into a single hotel CRM system for a high-level view of all guest data. Pull and integrate information directly from your property management system (PMS), so you can see all information related to each guest, including guest stay history, guest survey results, loyalty scores, campaign engagement, total lifetime value, and other valuable statistics.
Revinate Hotel CRM Insights
Revinate Hotel CRM pulls insights from your Rich Guest Profiles to create Custom Arrival Reports. These provide your team with detailed information to surprise and delight arriving visitors. The platform's Database Insights tools offer real-time reports that show your top booking channels, most profitable geographies, and new business opportunities.
Revinate Hotel CRM Integrations
Integration with over 75 PMS systems means you'll be able to pull data from most property management systems for the best insights possible.
Revinate Guest Feedback
Revinate Guest Feedback consolidates and reports on data from guest surveys and reputation management, so you have the actionable data you need to improve your guest experiences and online rankings. Guest Feedback tools help you manage your reputation by allowing you to respond to negative and positive guest reviews — on Booking.com, Google, TripAdvisor, and other sites — from a single interface. The platform includes a ticketing system so you can communicate hotel service-related problems to the relevant staff or department for the swiftest resolution possible. Revinate Guest Feedback also lets you manage all of your hotel's social media accounts from one place.
Revinate Multi-Hotel Analytics and Reporting
Revinate Multi-Hotel Analytics and Reporting features allow you to (1) scale your marketing and reputation management activities and (2) derive analytical insights for all your hotel locations. By providing a holistic view of all data related to multiple PMSs, CRMs, hotels, and guest record systems, you identify the best ways to improve guest satisfaction across all of your departments and hotel locations.