About Oracle Responsys
Oracle Responsys includes tools that facilitate the design and delivery of engaging communication experiences to consumers. Whether you're communicating with customers through a mobile app or social media platform, Oracle Responsys helps you develop precisely-targeted communications and highly-personalized messages for different audiences, regardless of the communication channel or stage of the customer lifecycle, in near real-time. The platform offers tools for advanced users and non-tech-savvy users alike.
About Campaign Monitor
With its suite of powerful, easy-to-use tools for branded email campaigns, Campaign Monitor includes a library of professionally-designed email templates and tools to create and deploy custom-tailored drip email marketing campaigns and abandoned cart messages. The platform also features tools to obtain better customer feedback, product reviews, and more.
Popular Use Cases
Bring all your Oracle Responsys data to Amazon Redshift
Load your Oracle Responsys data to Google BigQuery
ETL all your Oracle Responsys data to Snowflake
Move your Oracle Responsys data to MySQL
Bring all your Campaign Monitor data to Amazon Redshift
Load your Campaign Monitor data to Google BigQuery
ETL all your Campaign Monitor data to Snowflake
Move your Campaign Monitor data to MySQL
Oracle Responsys's End Points
Responsys Building, Personalizing, Sending, and Managing Emails
Use the Responsys editor to dynamically create, design, and personalize emails, and email templates. Then set up targeted email lists and schedule the bulk sending of emails according to your specifications. Create automated email protocols to trigger based on user activities, lead scores, and other circumstances. Responsys also includes tools for inbox delivery assurance, unsubscribe processing, bounce management, email preview, suppression lists, delivery monitoring, spam identification, link validation, and more.
Responsys Online Marketing Tools
Responsys includes tools to create customized landing pages and forms to capture leads for your different marketing campaigns. The tools are designed to help you build landing pages and forms that maximize conversion and collect the qualifying information you need for your sales process or goals. Also, the platform is optimized to assist with the dynamic customization of forms, emails, and landing pages for specific user segments. Responsys' A/B testing features further help to finetune your emails, web forms, and landing pages so you know exactly what works to increase conversion rates. The solution also supports the mobile optimization of emails, landing pages, and forms.
Responsys Search Tracking and Optimization
Responsys offers powerful strategies to monitor keyword and link performance across all major search engines, so you can understand the search ranking and performance of your campaigns. Responsys tools facilitate your SEO efforts by diagnosing page performance issues, so you have the actionable insights you need to improve. The platform integrates with Google AdWords to support these features.
Responsys Lead Management Features
Responsys includes a marketing lead database to save, manage, and analyze your leads and contacts. These tools let you zoom into each marketing interaction between your company and individual prospects with statistics on email clicks, website visits, changes to lead scoring, and data updates. Lead management features also feature tools to ensure data quality, including tools to cleanse, deduplicate, and append your marketing lead database. Segment your lead database into lists for targeting specific types of leads. Filter on characteristics like demographics, behaviors, CRM information, company size, geographic location, and more. Finally, Responsys lets you automatically score, grade, and qualify leads based on different characteristics and behaviors, such as frequency and recency, so you can prioritize leads with the highest prospects for conversion.
Responsys Lead Nurturing
Responsys allows you to develop automated drip marketing campaigns to send specific messages to leads at predetermined intervals based on their behaviors and characteristics. Through Responsys' behavior tracking tools, you'll have access to deep insights on the effects of your campaigns and know how to better nurture your leads.
Responsys Automated Task Creation and CRM Integration
Responsys will send you automated sales alerts in real-time and create marketing and lead communication tasks automatically for you and your team. Also, because the platform syncs its information with your CRM system, you'll never lose track of the most important information, statistics, and marketing tasks you need to keep track of.
Responsys Additional Features
The range of communications, analytics, and integration solutions avalable through Oracle Responsys are nearly endless. The platform's additional features include data import and export tools, integration APIs, workflow automation for team members, mobile campaign optimization tools, ROI and revenue analytics, and SEO keyword analytics. Responsys also includes social media listening tools so you can respond to what leads are saying about your brand on the internet.
Campaign Monitor's End Points
Campaign Monitor Email Templates
Campaign Monitor's library of professionally-designed email templates is one of the platform's most popular features. The platform includes approximately 50 templates, which might not be as many as competing solutions, but the quality of the templates tends to be more aesthetically pleasing and professional in appearance than those offered by Aweber, Mailchimp, and other platforms. The email templates are also responsive and adjust seamlessly to whatever size display you're viewing them on.
Campaign Monitor Data Import Compatibilities
Campaign Monitor offers compatibility to easily import information from all of the most common database formats such as XLS, XLSX, TXT, CSV, vCard, ZIP, RAR, and 7X. Simply copy-paste the file contents into Campaign Monitor, and Campaign Monitor separates the data into the appropriate fields, which you can remap or rename as appropriate.
Campaign Monitor Data Segmentation
Unlike most email marketing platforms, Campaign Monitor allows you to send emails to more than one marketing list or segment at once. The solution also lets you exclude specific lists or segments from certain email campaigns.
Campaign Monitor Subscriber Journeys
Campaign Monitor includes tools to send email 'subscriber journeys' or 'autoresponders' that start sending a series of timed emails as soon as someone joins your email list.
Campaign Monitor Email Marketing Automation
In addition to basic email autoresponder tools, Campaign Monitor allows you to program specific marketing triggers that automate the sending of different types of emails based on user actions. For example, you can program emails to go out based on the links a website visitor clicks, the products a customer purchases, or the webpages a user visits. Campaign Monitor includes an easy-to-use programming interface with yes-no conditions to plan the exact circumstances that trigger emails to send to subscribers.
Campaign Monitor Analytics and Statistics
Campaign Monitor offers high-level statistics on clickthroughs, unsubscribes, and email open rates. It also lets you zoom in on specific user information to determine whether individual subscribers opened or ignored emails, or clicked certain links. It even tells you where and when they did these actions. Lastly, with Campaign Monitor, it's easy to export analytics reports in PDF format to share with clients or team members.