Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
According to the platform's marketing literature, GoodData's powers '50% of Fortune 500 companies, over 80,000 businesses, and millions of concurrent users.' With its motto, 'analytics for everyone,' the solution offers an easy-to-use, drag-and-drop analytics interface so anyone across your organization — regardless of their tech knowledge — can set up dashboards and explore business insights to collaborate with team members and make better decisions. The platform also includes out-of-the-box and customizable machine learning algorithms for advanced forecasting and analytics. Moreover, because GoodData can process large, complex, and siloed datasets, this BI solution can scale to handle virtually any size demand.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Bring all your GoodData data to Amazon Redshift
Load your GoodData data to Google BigQuery
ETL all your GoodData data to Snowflake
Move your GoodData data to MySQL
Taboola's End Points
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
GoodData's End Points
GoodData Analytics, Dashboards, Visualizations
GoodData features dashboards that you can easily embed into your desktop or mobile applications, so your business insights and visualizations are accessible wherever you need them to be. The platform includes customizable, interactive visualizations and drag-and-drop analytics and discovery tools. It also features easy-to-set-up machine-learning algorithms for forecasting and better decision-making.
GoodData Embedded Analytics
GoodData allows you to tailor each of your customer's experiences with personalized, embedded analytics and data models. By putting more power into your customers' hands, the platform lets your more tech-savvy users design and publish their own reports, dashboards, and visual presentations. Moreover, after developing new analytical features, you can distribute updates seamlessly across tens of thousands of users at once, or you can centrally manage distribution and customize the updates and features that different product audiences receive.
GoodData Data Ingestion at Scale
GoodData's fault-tolerant data pipeline enables high-speed ingestion of terabytes of information for tens of thousands of users. The platform also helps you respond to issues through constant monitoring and alerts that integrate with your incident response systems. GoodData's pre-built modules for data ingestion, transformation, and distribution offer time-saving advantages. Set up your data transformations in SQL and JDBC, and modify GoodData's pre-built modules with Python, Ruby, and Java SDKs.
GoodData is an enterprise-level solution that offers reliable, real-time processing and insights at scale — no matter how many clients — with a capacity to handle virtually any size dataset.
GoodData Security and Compliance
GoodData offers the latest in data security technologies and risk management features so any size company can meet its industry's compliance and information security requirements. GoodData's Security Shield system is the platform's basic-level security offering, which adheres to standard best practices for cloud-based data protection, including ISO 27001:2013 compliance, GDPR compliance, and SOC2 Type II. Meanwhile, Enterprise Shield Security is GoodData's higher-level security offering, which offers protection for enterprises handling extra-sensitive and/or strictly-regulated information.