Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
LinkedIn is a business and employment-oriented social network that allows users to build profiles, connect with others, and share relevant information. One of the biggest social networks, it is primarily used for professional networking, online recruiting, and to seek employment.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Bring all your LinkedIn data to Amazon Redshift
Load your LinkedIn data to Google BigQuery
ETL all your LinkedIn data to Snowflake
Move your LinkedIn data to MySQL
Taboola's End Points
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
LinkedIn's End Points
Get a detailed overview of organizations and search across organization profiles by industry, location, size, and more. This can help you understand your demographics and send targeted, accurate communications.
With this API, you can use LinkedIn to quickly sign in to other applications, with access to your name, photo, headline, and email address. Also easily connect to 1st degree connections and discover 2nd degree connections, thereby maintaining your networks and keeping your contacts across platforms.
Retrieve recommended jobs, search through LinkedIn jobs, and enable people to save jobs on their account.
Manage and promote your ads on LinkedIn, thereby raising brand awareness, building relationships, and driving quality leads.
LinkedIn Share and Social Stream
Share your content and insights through your professional network, distributing it via the network update stream. This stream has all of the content and changes happening in your 1st and 2nd degree networks, offering a place where you can widely distribute information and expand your influence.