Our Five Key Points:
- BigCommerce is a popular, cloud-based, headless e-commerce solution.
- BigCommerce tech stack tools include a range of powerful technologies to provide seamless buying experiences for consumers.
- BigCommerce also provides a range of apps and integrations to other e-commerce tools.
- Online retailers can optimize their web stores by adding other digital e-commerce solutions into their tech stack.
- These tools work best with effective data integration via a platform like Integrate.io
There are so many e-commerce platforms to choose from, from Shopify to eBay to open-source solutions like Magento. BigCommerce is a popular choice thanks to a clear pricing structure and the ability to provide online stores that give consumers the best purchasing experience. You can improve on this even further with the right BigCommerce tech stack tools from other e-commerce solution providers. Let's explore which apps can help take your online business to the next level and how a powerful data integration suite like Integrate.io is the key to bringing them all together.
Table of Contents
- Pre-existing BigCommerce Tech Stack Tools
- 1. Social Media Platforms and Tools
- 2. Customer Relationship Management (CRM) Tools
- 3. Web Development Tools And CMS
- 4. An ERP Suitable For E-Commerce Businesses
- 5. An Effective Data Integration Platform
- Add Integrate.io To Your BigCommerce Tech Stack Tools
Pre-existing BigCommerce Tech Stack Tools
BigCommerce users benefit from a robust technology stack thanks to BigCommerce's existing partnerships and functionality. For example, BigCommerce has payments integrations sorted thanks to its relationship with Square. Square provides a range of payment options – such as credit card, debit card, or digital invoicing – for e-commerce businesses to offer their customers, empowering retailers to be flexible and accessible. Many online stores invest in tools that can connect to Square, such as data integration tools like Integrate.io that allow you to create APIs to connect to data collected by your payment solutions.
Other existing BigCommerce tech stack tools include:
- QuickBooks Online
- Happy Returns by PayPal
- Wish Merchants
Integrations to these services are available through the BigCommerce "Ecommerce Apps Marketplace." There's also the possibility to create and manage APIs to link to other services as needed.
BigCommerce also leverages the power of underlying technologies. It benefits from Sass, a PHP scripting language that creates a smoother experience for CSS developers. Google Analytics and Amazon CloudFront increase speed and efficiency. NGINX servers provide effective load balancing. BigCommerce users have the reassurance that the e-commerce giant utilizes some of the top web-based technologies in its backend to make their web stores run as smoothly as possible at the front-end.
BigCommerce also offers its own tools, such as an abandoned cart saver. This automatically drops an email through to customers who left something in their cart but didn't complete the checkout process. Combine this with an effective e-commerce data integration tool like Integrate.io to understand why customers are leaving the checkout process early, and this could be one of your most useful BigCommerce tech stack tools.
Of course, you can elevate your e-commerce tech stack and improve your business's prospects by adding in some other digital tools, apps, and SaaS. Here are our five top BigCommerce tech stack tools you should look into right now.
Learn more about building the perfect e-commerce tech stack for BigCommerce on the Integrate.io blog here.
1. Social Media Platforms and Tools
It should go without saying that your e-commerce business needs a great social media presence. Therefore, some of the first BigCommerce tech stack tools you should look into focus on social media accounts for major platforms.
Managing your social media presence can be a full-time job, especially when you have to ensure all your posts align with your company values, brand image, and effective SEO implemented. Thankfully, there are tools to help you do this. Social media management tools can often consolidate your accounts into a single user interface to promote cross-platform posting. Essentially, you can create a single post and send it to multiple platforms for better customer reach and engagement. Many of these tools also support scheduling posts so you can have a "social media calendar" of images or offers ready to go without logging in every day. Other tools provide analytics, letting you know which social media campaigns are garnering the most likes – and which are flops.
Popular tools include Hootsuite, Sprout Social, and Sendible. Check if your data integration platform can connect to your social media tools, so you can bring those all-important analytics insights into your data warehouse for deeper analysis by your business intelligence (BI) tools. Effective data integration solutions like Integrate.io provide API creation and management services, empowering you to connect to just about any service or app you like.
2. Customer Relationship Management (CRM) Tools
All online businesses need to have a CRM. This is where you manage every interaction you have with your customers, from sales to complaints to updating contact details. CRMs gather all this data to help you improve the overall customer experience, and streamline the customer journey to make it more effective for both customer and company. CRM systems record how customers interact with you, they provide reports on this, and they may even provide analysis on these interactions. Salesforce is an example of a popular CRM used by enterprises of all sizes.
Data integration platforms such as Integrate.io connect to and gather data from your CRM and any other customer engagement points to help manage and optimize your customers' online experiences.
3. Web Development Tools and CMS
BigCommerce actually offers a good amount of support for creating your own bespoke online store. There are pre-existing templates for beginners and a range of addons and plugins to make your store match your existing brand image. However, there are plenty of options for developers that prefer to use their own tools or code from scratch. Check if your existing web development tools have existing integrations to BigCommerce, as many do, making them an ideal addition to your list of must-have BigCommerce tech stack tools.
BigCommerce promotes a headless CaaS approach to building sites. CaaS stands for Commerce as a Service and encourages the decoupling of content and shopping carts so the browsing and blogs remain separate from the checkout process. This means developers could use platforms like Adobe Experience Manager or content management systems (CMS) like WordPress to create gorgeous and highly impactful content for the website and storefront, then rely on BigCommerce solely for the shopping cart functionality. Decoupling aspects of your website makes data integration even more essential, which is when ETL solutions like Integrate.io shine.
4. An ERP Suitable For E-Commerce Businesses
Make sure your list of essential BigCommerce tech stack tools includes an ERP solution. ERP (enterprise resource planning) software works with your business data to provide a range of business functions, from accounting to customer journey management. ERP platforms often support the automation of business-critical tasks, such as updating stock information on your online store vis updates it receives from your logistics partners.
ERP software can help with effective pricing, sales reporting, and assessing impacts on your customers' experience. It does this via innovative artificial intelligence (AI), machine learning techniques, and integrations with a range of other e-commerce apps. An effective ERP could replace some manual admin, such as keeping spreadsheets for sales or accounting. It can also help you hone your email marketing campaigns and social media strategies, effectively boosting sales – as long as it has access to all your business data via an effective data integration solution.
Popular ERP solutions you could transform into BigCommerce tech stack tools include Oracle NetSuite, Sage, or Microsoft Dynamics 365.
Find more ways to boost your e-commerce sales here.
5. An Effective Data Integration Platform
No matter how many BigCommerce tech stack tools you have in your arsenal, they all become more effective when you can gather and collate all the data they hold. Social media tools hold a wealth of information about customer engagement. CRMs collate plenty of data but don't always have access to all the ways your customers interact with you. ERP software is only as effective as the data plumbed into it. That's why it's critical that your online business has a way to bring all this data together via a data integration platform.
Look for a data integration solution that can provide multidirectional data transfer, so it can bring data into your data warehouse but also send it out to systems like your CRM. Also, consider if your data integration tools can connect to all your e-commerce solutions via either pre-built data pipelines or API creation solutions.
Add Integrate.io To Your BigCommerce Tech Stack Tools
Integrate.io is a new ETL (extract, transform, load) platform designed with e-commerce businesses in mind. The cloud-based IPaaS (integration platform as a service) links to numerous e-commerce tools, drawing all the relevant data into a single destination for cleansing and optimization. Automate your data extraction tasks with the super-quick change data capture (CDC) functionality, and send data updates to your CRM with reverse ETL.
Integrate.io completes your list of BigCommerce tech stack tools thanks to deep e-commerce capabilities and the way it brings all of your other e-commerce tools together for a simpler way to do business online. Schedule an intro call today to find out more.