Free Data Observability Monitoring & Alerts

Have total confidence in your data quality with custom automated alerting

  • Get 3 FREE data alerts... forever!
  • Enjoy company-wide data reliability
  • Align up & downstream data owners
  • Ensure your data delivers business value
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These companies automate their data pipelines using
Top Observability Sources
Alert Types
Count null values in your columns
Total number of rows in a table as an autometric once per table
Count of distinct elements in each column to be used when you expect a fixed number of value options.
Min & Max
Minimum & maximum value
of the column
Column median computed as the 50th percentile, and will only return a value in the dataset. Not valid for the MySQL source type.
Statistical column skew, used to determine how evenly the values are distributed about the mean. Negative skews means a larger tail below the mean, a positive skew indicates a larger tail above the mean.
Statistical column variance, used to track the spread of numbers beyond the average.
Geometric Mean
The geometric mean column is used for a set of numbers whose values are meant to be multiplied together or are exponential in nature.
Freshness (hrs)
Difference between the metric collection time and the maximum column value, in hours.
The industry’s easiest
Data Observability Platform
Get Data Peace of Mind

Set & forget your alerts and receive notifications for any data problems.

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Focus On Your Data

Spend time driving business value from your data, not worrying about your data quality and datasets.

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Enjoy Company-Wide Data Credibility

Nothing damages employees’ trust in your data like upstream data issues & inaccuracies. Instantly know about any data issues so you can resolve them before they become a downstream problem.

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Align Upstream Data Owners

Many data issues are caused by changes that happen upstream (e.g. in the business applications). Get business owners data alerts to know when to fix their data.

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Data Observability
Platform Capabilities
Fully Automated Monitoring
Set & forget your alerts and receive notifications for any data problems.
Flexible & Tailored Alerts
Customize your alerts based on data and business needs.
Real-time Alerts
Monitor your data in real-time or set custom monitoring times.
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Manage & Resolve Alerts
Ensure alerts are acknowledged and resolved as they arise and access historical alert resolution tracking.
Analytics & Reporting
End to end reporting of your alerts to help identify trends or recurring data set issues.
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What Our ETL & Reverse ETL Customers Say...
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    star star star star star
    “No Code ETL Jobs and Data transformations
    It's solving problems to integrate systems easily and there is no separate documentation needed as it's already very well built on the UI“
    Meir Gold
    Analytics Manager, Growth
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    star star star star star
    “Using has been a really good experience. The extremely user-friendly UI lets us create data pipelines without coding.“
    Diego Polo
    Business Intelligence Architect
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    star star star star star
    “Agile data pipelines that can integrate with any source! Very fast to implement and connect ETL & Reverse ETL to and from any API or datasource.“
    Matthew Pratt
    Analytics Manager
Data Observability FAQ
How does pricing work? Data Observability is a freemium product with all plans including 3 alerts free of charge. Additional alerts can be purchased by contacting
Are there any limitations on the number of alert notifications?

No. Each alert you set up has unlimited notifications.
Do I need to be using another product to use Data Observability?

No. You can sign up and start using our Data Observability offering on its own if so desired.
How does it interact with my data warehouse / database?

At the scheduled frequency our Data Observability platform will run a SQL query to generate the metric’s value. An email notification is generated if this is outside of the defined threshold.
Is there any impact on performance of that data store?

The impact should be very minimal but it will depend on the complexity & optimization of the SQL query used to generate the metric.
Is there any additional cost (e.g. compute on Snowflake)?

The cost should be very minimal but it will depend on the complexity & optimization of the SQL query used to generate the metric.
What access level do I need to give? Read only?

On data warehouses, read only access is all that is needed. Databases we need the same permissions needed for CDC replication.
Does our data get loaded into the Data Observability platform?

No, the SQL query is run on the customer’s data warehouse/database, only the metric’s result, a number, is sent to our platform.
What is the easiest way to run Data Observability?

Create a data warehouse account with read only views to the data that needs to be monitored. The Data Observability checks can be run on the data warehouse staging tables (for upstream systems) or the production tables.

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