In today's increasingly digital world, businesses of all sizes rely on data to make informed decisions and drive growth. This is why more and more organizations have started using data warehouse platforms.

These crucial tools help businesses store, manage, and analyze data in one central location. In addition, a data warehouse platform makes accessing and processing large amounts of data easier, enabling businesses to gain valuable insights and improve their operations.

In this article, we’ll compare three popular data observability platforms: Fivetran, Matillion, and We’ll cover their key features, pre-built connectors, pricing, customer support availability, and reviews. 

Table of Contents

Comparison Overview





ELT Only

Integrated Transformations

Enterprise-grade security

Drag-and-drop interface


Flexible transformations

Enterprise-grade security


ETL, ELT & ReverseETL

Full-fledged Data Observability Capabilities


REST API connector

Unlimited scaling

Enterprise-grade security

Pre-Build Connectors








Customer Support

Unlimited customer support

Email and phone support

Unlimited phone and video support for all customers


4.2 out of 5 stars from 321 reviews

4.4 out of 5 stars from 31 reviews

4.3 out of 5 stars from 155 reviews

Who Should Use Fivetran?

Fivetran's Extract-Load-Transform (ELT) platform suits businesses with straightforward, low-volume data integration needs. Fivetran has engineered its platform to accommodate this use case, and it is highly cost-efficient in achieving results for small-scale integrations.

Who Should Use Matillion?

Matillion claims to be an easy-to-use platform, but the documentation is not very user-friendly, which means customers may need to make several support calls before they feel comfortable using the platform to its full extent. Because of this, Matillion best suits people with some ETL and SQL experience.

Who Should Use works best for organizations looking to create large-scale data integrations and complex data transformation processes quickly and easily. Its low-code/no-code platform makes it an excellent ETL solution that anyone can use – regardless of their technical experience – to connect any data source to any destination.


You want to make sure that the platform you choose can offer all the features you need for your business. Is there an API? Are there dashboards and alerts? How about visualizations? If not, can you add them later?

Here’s how each tool compares to the others in terms of features.


Fivetran is a powerful data integration platform that provides automated data connectors, real-time synchronization, schema management, and enterprise-grade security.

Pre-built Connectors

With its pre-built connectors for over 100 different data sources, including popular databases, cloud storage platforms, and SaaS applications, Fivetran makes it easy for users to quickly and easily extract data from their sources. 

Real-time Synchronization

Its continuous synchronization process ensures data is transferred from source to target in real time.

Schema Management

Fivetran’s automated schema management and performance optimization features make organizing and accessing data easy. This allows small-scale operations to quickly process data after it loads.


Matillion is an intuitive, visual ETL (Extract, Transform, Load) platform that makes data processing and transformation easy and accessible. 

Drag-and-drop interface

Matillion features a user-friendly interface that enables users to create and run their own ETL queries without coding knowledge.

Data Integration

Matillion supports over 80 data sources, including popular databases, cloud storage platforms, and SaaS applications.

Data Transformation

You can use Matillion to transform data by leveraging its wide range of features, such as filtering, splitting, joining, and aggregating. is a low-code data warehouse integration platform featuring ETL and ELT capabilities. Its streamlined setup process can help you get up and running quickly.

Easy-to-use interface

Create complex data pipelines, transformations, and automated workflows quickly and intuitively  by simply using the drag-and-drop interface. Alternatively, you can code any transformation you need using the built-in SQL editor or’s native scripting language.

ETL & ELT capabilities’s powerful data engine can perform in-pipeline transformations, drastically speeding up the process for large data sets. Still, it can also load data into a target warehouse before transforming it.

Cloud Native is a cloud-based platform that can be accessed from any web browser with an internet connection. No extra hardware or hosting is necessary - just log in, and it's ready to go.

Pre-Built Connectors

Pre-built connectors provide a quick way to load, extract, and move data without writing custom code. They can help you reduce the time and effort needed to configure and maintain your data warehouse infrastructure. 

Here’s how each tool compares to the others in terms of pre-built connectors.


Fivetran offers over 100 pre-built connectors that can be used with any source and destination. Additionally, their "Function connector" allows developers to create custom data connectors for unique REST APIs that are not available on their list of existing connectors.


Matillion features 90+ pre-built connectors for popular databases, data warehouses, SaaS services, and applications. The platform also includes a REST API connector, allowing for custom integration not already on the list of connectors. offers more than 140 pre-built connectors for widely used databases, data warehouses, SaaS services, and applications. You can also leverage a REST API connector to create custom integrations quickly if a native connector isn't available.


Some data warehouse tools will charge you per usage, while others will only charge you a flat fee. If your data set is relatively small, you might be better off with a usage-based pricing model. On the other hand, if your organization generates large amounts of data, then a flat-rate pricing model might suit you better.


Fivetran’s pricing varies based on the volume of your data. You will be charged whenever a connector inserts, updates, or deletes a row in your destination.


Same as Fivetran, Matillion charges you based on usage, but their pricing model is powered by a credit system. Each credit lets you run a Matillion ETL instance or insert, update, or delete a row in your destination. charges a fixed rate per connection, so you know what to expect each month, no matter how much data is generated by your organization. This can help you predict costs and manage your budget more effectively. You can also try before you buy with a 14-day free trial of the platform!

Customer Support

If you're looking for a company that can help you get up and running with your own data warehouse, customer support is one of the most important things to consider.


Fivetran offers a standard level of customer support for all its clients. They are available through email or phone.

However, if you need the fastest response time possible and don't want to go through the standard support process, you'll need to upgrade your plan.


Matillion users can submit a form for their request or email Matillion for a faster response time.'s customer support is a standout feature of their platform. They offer unlimited user support regardless of your commitment, which means you can get help with any integration project, irrespective of scope or size.

Their specialists are available by phone, video, and email, so you can always get in touch with someone ready to help you get it done. The best part is that when you're working with's specialists, they'll be able to guide your team through the entire process—from idea conception through implementation and beyond.

Other Platforms to Compare

The list of platforms above is by no means exhaustive. There are many different platforms for data observability out there, and the one that's right for you depends on the data you need to analyze.

Here are some other popular options you might want to check out:

Fivetran vs. Matillion vs. The Final Verdict

We have looked at three of the most popular options for data integration, and we've seen how each one is different. is excellent for large businesses that want a simple solution that doesn't require much technical knowledge. Fivetran, on the other hand, is aimed at smaller companies with low-volume data. Matillion is ideal for enterprise-level businesses with advanced requirements and a lot of technical knowledge.

If you're looking for an easy way to manage your data flow between systems, could be the right choice for you. Simply schedule a call with one of our experts and see how can help your business make better data-based decisions.