Regardless of what products or services your business brings to market, the modern shopper isn't likely to buy if your organization avoids online advertising that increases brand exposure. Google Ads is a popular digital advertising management tool that integrates seamlessly with the user experience customers already have on the internet while simultaneously giving business owners the agency to manage and measure the success of individual ads, advertising campaigns, different digital formats, and more.
Without the right ETL tool, analyzing and unifying ad data with the rest of a business's important data assets can be incredibly difficult.
This article intends to give users an idea of the best Google Ads ETL solutions for different needs, but before we get into the details of each tool, here are the key things to know and consider about Google Ads ETL tools:
- Data Management: Google Ads users are likely to end up with massive troves of data in different formats, especially if they sell multiple products or services.
- Data Transformation: The right ETL tool can help businesses clean, organize, transform, and understand their advertising data — even in large quantities — before incorporating it with other operational data.
- Implementation: Not all Google Ads users have a technical background or an internal IT team; if that's the case for your organization, be sure to select an ETL tool that is low-code/no-code and offers comprehensive customer assistance, such as Integrate.io.
- Data Loading: Google Ads has prebuilt data integrations and sources, but with the help of an ETL tool, users can analyze Google Ads data in different data store setups and among other important business data.
- Integration: If you use other Google tools as part of your digital marketing setup, research ahead of time if your chosen ETL tool is compatible with those solutions as well.
Table of Contents
Here are the top Google Ads ETL tools:
What Are Google Ads ETL Tools?
Google Ads ETL tools are extract, transform, and load (ETL) tools that focus on the data integration, transformation, and migration particulars of Google Ads data. Google Ads collects all kinds of data and metadata, such as URLs and referrer URLs, user demographics and locations, link clicks and engagements, and data on any custom parameters you set.
Without the appropriate ETL tool in place, it becomes virtually impossible to make use of all this data and integrate it with other data sources and destinations. Using a Google Ads ETL tool enables users to quickly and scalably convert Google Ads data into enterprise data that can be analyzed and applied to business growth goals and measurements.
How to Evaluate Google Ads ETL Tools
Here are the key things to consider when evaluating Google Analytics ETL tools:
A Google Ads ETL tool needs to be compatible with Google Ads and all of its key features for it to be a worthwhile investment. When searching for a Google Ads ETL tool, look for platforms that include:
- Necessary features for your business: When choosing a Google Ads ETL tool, you need to consider if it offers your most important data sources, destinations, and prebuilt connectors, as well as any APIs or extensible features that your business requires
- Security and Compliance Features: Identify tools with built-in security and compliance features, especially if any of the ad data you collect and use reveals personally identifiable information (PII).
Ease of Use
If your digital marketing team is going at it alone or doesn't have much experience with data analysis and integration projects, it's absolutely key that you identify an ETL tool that's easy to use. Google Ads is used across the board from digital marketing experts in global enterprises to marketing interns in small companies; there's a wide range of technical and marketing experience in the Google Ads user pool.
To help your team smoothly move through ETL projects, look for tools that include low-code/no-code and drag-and-drop capabilities, detailed instructions and documentation for setup, and e-learning courses or other learning resources. A strong onboarding experience and customer support team can also make a difference.
ETL tools range in price from completely free to tens of thousands of dollars per year. The price you pay may also indicate how much hands-on support you receive versus how much manual setup and learning you'll need to figure out. When evaluating ETL tools for Google Ads, determine a possible budget, compare all price points across your preferred tools, and then decide what makes the most sense for your team's needs.
Rating: 4.3/5 (G2)
- ETL, ELT, and reverse ETL
- Low-code/no-code, drag-and-drop interface
- Hundreds of prebuilt data connectors
- 24/7, agent-driven customer support
- CDC and data observability
Integrate.io is a leading data pipeline and integration platform that supports ETL, reverse ETL, and ELT for a variety of digital marketing and business applications, including Google Ads. Many users select Integrate.io for its ease of use and focus on user experience: All users receive access to a dedicated solutions engineer, 24/7 customer support, and at least 30 days of tailored onboarding.
For Google Ads ETL projects, Integrate.io customers should subscribe to the ETL and Reverse ETL product, which starts at $15,000 per year. Users can also benefit from a 14-day free trial.
Rating: 4.5/5 (G2)
- More than 350 data connectors
- Connector Development Kit feature
- Self-hosting and cloud hosting
- Open-source approach to ELT; limited ETL
- Database and API replication
Airbyte offers an ELT integration with Google Ads; it is not technically an ETL-focused resource, but it offers many of the same data transformation and management features. Users select Airbyte for its flexible plans that are open to open-source or closed-source use as well as for its developer-friendly tools and its wide range of data connectors.
Users can choose between closed-source, vendor-managed ETL solutions and open-source, self-service ETL tools. Pricing starts at $0 for the open-source Community plan, which is compatible with smaller data volumes.
Rating: 4.5/5 (G2)
- Data-warehouse-focused ETL and replication
- Stitch-certified data sources
- Access to Singer open-source framework for data extraction
- Anchor and advanced scheduling
- Developer-friendly report formats and options
Stitch is an ETL solutions provider that offers a certified ETL library for Google Ads and a variety of data warehouse destinations. Its data destinations include bigger and more popular data warehouse providers like Amazon, Google, and Microsoft but also smaller options like data.world, making it a flexible and accessible tool for different users.
Stitch's most affordable plan starts at $100 billed monthly or $1,000 billed annually for 5 million data rows. Users can also benefit from a 14-day free trial.
Rating: 4.2/5 (G2)
- Vendor-managed and customizable schema report options
- Data sync with two-day rollback
- Low-code/no-code user interface
- More than 300 data connectors
- Reporting-layer API connection
Fivetran is a leading ETL tool for Google Ads that offers a range of prebuilt and customizable integration and replication features. Many users like to use Fivetran because it is integrated with other commonly used Google tools, such as Google Analytics and Google Ad Manager.
Prospective buyers can get started with Fivetran's Free plan, which gives them access to all Standard plan features on a smaller scale.
Rating: 4.7/5 (G2)
- Data ingestion and orchestration
- ETL and reverse ETL
- DataOps management
- Cloud data lake ETL
Rivery is an ELT and ETL platform that offers user-friendly data connectors for Google Ads and a variety of other data sources, with a focus on digital marketing and data warehouses. Many users appreciate the vendor's advanced capabilities when it comes to data orchestration and DataOps. Pricing for the Starter plan is estimated at $0.75 per RPU credit.
Rating: 4.8/5 (G2)
- ETL, reverse ETL, and ELT
- No-code interface
- REST API
- On-premises and cloud integrations
- Integration scheduling
Skyvia is an ETL, reverse ETL, and ELT solution that works with Google Ads and many other digital marketing tools. Users frequently choose this ETL tool for its no-code approach and its easy data-sharing capabilities that come from its extensible REST API. A free version of Skyvia is available.
Rating: --/-- (G2)
- BI and data warehouse connectors
- Automated data acquisition
- Zero-maintenance integrations
- Regular data syncing
- Folt-tolerant architecture
Blendo is an ETL solution for Google Ads that helps users get their ready-to-analyze data into both data warehouses and BI tools. Many users appreciate the small-business-catered approach the vendor takes. Pricing starts at $150 per month with a 14-day free trial option.
Integrate.io: Simplify Your Data Integrations
Integrate.io is a strong contender for Google Ads ETL because of its focus on the end user — in this case, your digital marketing team. With Integrate.io as part of your marketing and analytics toolkit, users can benefit from low-code/no-code data connections that are easy to scale and a wide variety of customer service benefits.
Integrate.io offers the onboarding and ongoing customer support your team needs to succeed. Ready to give it a try? Book a demo with Integrate.io today.
Integrate.io Google Ads ETL Tool FAQs
What is a Google Ads ETL Tool?
A Google Ads ETL tool is a software solution designed to Extract, Transform, and Load data from Google Ads (formerly Google AdWords) into a data warehouse or analytics platform. It's essential because it automates the process of collecting and preparing your advertising data for analysis. This saves time, reduces errors, and ensures you have accurate and actionable insights to optimize your advertising campaigns.
What kind of data visualization and reporting capabilities can I expect from a Google Ads ETL Tool?
In addition to data extraction, transformation, and loading, it's important to know if the ETL tool offers data visualization and reporting features. Some ETL tools provide built-in data visualization or integration with third-party visualization tools. Understanding the reporting capabilities can help you assess how well the tool supports data analysis and decision-making for your advertising campaigns.
How Does a Google Ads ETL Tool Handle Updates and Changes in the Google Ads Platform?
Google Ads often introduces updates and changes to its platform, which can impact the data structure and the ETL process. It's essential to know if the ETL tool has a mechanism for adapting to these changes. Inquire about how the tool handles updates, whether it provides automatic adjustments, and how quickly it incorporates new data fields or API changes to ensure your data remains accurate and up to date.