Getting data-driven is the main goal for Simple. It’s important for the entire company to have access to data internally. Instead of the analytics and engineering teams to jump from one problem to another, a unified data architecture spreading across all departments in the company allows building a unified way of doing analytics. The main problem then is how to ingest data from multiple sources, process it, store it in a central data warehouse, and present it to staff across the company. Similar to many solutions nowadays, data is ingested from multiple sources into Kafka, before passing it to compute and storage systems. The warehouse of choice is Redshift, selected because of its SQL interfaces, and the ease to process petabytes of data. Finally reports, analytics and visualizations are powered using Periscope Data. In such a way, the data is easily spread across different teams allowing them to make decisions based on data.