is a cloud-based ETL platform that helps users organize and prepare data for advanced business intelligence, customer data, and analytical purposes. As a powerful, user-friendly platform, has served Fortune 500 companies and small-to-medium-sized businesses in a wide variety of industries.

Since its launch in 2012, has built its reputation as a leader in ETL innovation. If you use currently – or you're considering it as your ETL solution now – it's worth taking a detailed look at the advanced features our platform provides.

Below, we've outlined the most impressive features:

  1. Easy Data Transformations

  2. Simple Workflow Creation for Defining Dependencies Between Tasks


  4. Salesforce to Salesforce Integrations

  5. Data Security and Compliance

  6. Diverse Data Source and Destination Options

  7. Excellent Customer Support

1. Easy In-Pipeline Data Transformations simplifies your ETL and ELT processes by offering a low-code, simple drag-and-drop user interface and over a dozen transformations – like sort, join, filter, select, limit, clone, etc. The platform's UI allows non-engineers to quickly set up transformations. Meanwhile, developers can use’s API for further customization, in addition to using service hooks to connect your monitoring and reporting systems.

By automating the most time-consuming aspects of ETL, the platform makes the process of preparing and organizing data for advanced BI and machine learning systems simple.

2. Simple Workflow Creation to Define Dependencies Between Tasks

Workflows are packages that automatically execute a sequence of tasks – like SQL queries and dataflow packages – based on a set of conditions. offers a low-code and no-code workflow creation interface, where you can use dropdown menus to indicate the sequence of tasks to be performed and the conditions that trigger their execution.

These workflow creation tools allow you to quickly set up dependencies between data flows. Once you define relationships between packages, actions will trigger automatically based on other actions. For example, you can program to execute "Impressions load" following the successful execution of "Daily aggregates." This will automate your data pipelines, making it easier to run diffing types of packages without much effort.

To create a new workflow, simply select “packages” from the main menu. Click “new package.” Select the workflow option from a dropdown menu. Then it’s just a matter of clicking through a selection of tasks, and indicating whether the task execution condition will be “on success,” “on failure,” or “on completion.” It's as easy as that!

3. REST API for Connecting to Any Data Source

No matter how many connectors an ETL platform includes, the wide range of available data sources poses a challenge whenever you're trying to connect a unique source or destination. This is where’s REST API can help.’s REST API connector gives users the flexibility to quickly connect to and extract data from any Rest API. This significantly boosts's elasticity and scalability by allowing you to integrate with a limitless variety of SaaS platforms and data sources.

To make things even easier from a user perspective,’s drag-and-drop interface lets you customize API parameters, define data fields and headers, set a primary key to enable consolidations, and establish how often you’ll connect to the endpoint.

4. Salesforce to Salesforce Integrations’s native Salesforce connector allows you to (1) extract data from Salesforce; (2) transform it; then (3) load the transformed data back into Salesforce. Here’s how it works:

  • Connect Salesforce to with our native connector. 
  • Extract data from Salesforce, transform the data, and load the transformed data back into Salesforce.
  • Achieve full, bi-directional integration between Salesforce and any other sources you need.

With’s advanced Salesforce integration features, you can pipe your third-party data into Heroku Postgres. Then you can either load it into Salesforce with Heroku Connect, or just load it directly into Salesforce. Moreover, you can perform in-pipeline transformations to join data from other sources with your Salesforce data before piping it into the data warehouse.

5. Cutting-Edge Data Security and Compliance 

Keeping information secure is the most important thing does. The platform features advanced security technology that adheres to the strictest compliance standards of your industry. Whether your vertical is financial services, accounting, insurance, medical care, or retail, has you covered with the following security features:

  • SSL/TLS encryption: All of the platform's websites and microservices benefit from SSL/TLS encryption.
  • Encryption of data “at rest”: secures all sensitive data – like your connection credentials – with industry-standard encryption technology whenever it’s “at rest” on the platform.
  • Constant verification: The platform continually verifies encryption algorithms and security certificates.
  • Accredited compliance: Hosted and managed via Amazon data centers and Amazon Web Service (AWS) technology, the platform benefits from the following Amazon data center accreditations: SOC1 and SOC2/SSAE 16/ISAE 3402 (SAS 70 Type II); ISO 27001; FISMA Moderate; PCI Level 1; and Sarbanes-Oxley (SOX).
  • SOC 2 Compliance: SOC 2 certification is vital for protecting client data and building a strong relationship of trust with your customers. It requires long-term planning, constant monitoring, and diligent adherence to your internal security practices.
  • Firewall-based access control: firewalls default to deny all access from internal systems and external networks. Only protocols and ports that you specifically allow – based on your business needs – can gain access to key systems. Every system has a firewall security group that controls and restricts access to only the required ports and functions.
  • Isolation of customer applications: The platform uses host-based firewalls to prevent customer applications from accessing localhost connections through the loopback network. These host-based firewalls can place additional restrictions on inbound and outbound connections.
  • GDPR and EU data privacy compliant: The platform meets all EU General Data Protection Regulatory (GDPR) compliance standards.’s Data Processing Addendum (DPA) supports the latest GDPR compliance requirements. Customers can sign the Customer DPA here.
  • HIPAA and CCPA Compliant: The platform adheres to the latest HIPAA and CCPA requirements.
  • Field Level Encryption: includes a Field Level Encryption tool which makes it easy for users to encrypt and decrypt data.
  • Key authentication access control for the operating system: Only approved staff members can access the operating system, which requires username and key authentication. Password access to operating systems is not allowed, which secures systems against brute force attacks, password theft, and password sharing.

6. Diverse Data Source and Data Destination Options

With over 120 integrations to and from different sources – including databases, SaaS platforms, data warehouses, BI tools, and cloud storage services – supports the widest range of sources and destinations for your data. Below we've highlighted some of the most popular integrations. database integrations:

  • Google BigQuery
  • Snowflake
  • Amazon Redshift
  • Heroku Postgres
  • Microsoft SQL Server
  • MongoDB
  • MariaDB
  • MySQL
  • Oracle
  • See the complete list cloud storage services integrations:

  • Amazon S3 Data Lakes
  • Microsoft Azure Blob Storage
  • Google Cloud Storage
  • HDFS
  • SFTP (Secure File Transfer Protocol)
  • SFTP To Go
  • See the complete list cloud services integrations: BI and analytics integrations: advertising platform integrations: logging services integrations: developers are constantly adding new integrations to the list based on customer feedback. The following are currently in development:

  • AskNicely
  • Box
  • Braintree
  • Branch
  • Cassandra
  • Contentful
  • Crunchbase
  • Drift
  • Drip
  • Eventbrite
  • Harvest
  • Iterable
  • QuickBooks
  • Shippo
  • Square

If you can’t find an integration for the data source or destination you need, contact the and ask their team to develop it for you. 

7. Excellent Customer Support

Last but not least, users rave about's customer support. is a customer-centric company that offers highly-responsive support –via telephone, chat messaging, email, and online meetings. Here’s how two G2Crowd reviewers described customer support:

“As a bonus to the product features, has excellent customer service. The team goes above and beyond to work with us to develop our data flows and answer any questions we have about the product in their real-time chat system. If bugs or feature requests are discussed, the support team works with us to find adequate workarounds and keeps us in-the-loop while the fix/feature is implemented.” – Lally B.

“What we love best about is the near real-time support we get from the team.'s point of difference is the customer support we receive. The product itself is good. Easy to use at a high level. The people at are the difference - which is unusual for Cloud proposition. A nice change from dealing with a faceless machine.” – Jamie B.

Trial With for Free

Now that you've learned what can do, you may want to give the platform a try. With our free trial period, you'll receive:

  • A personalized demo with an data expert
  • A 7-day trial account (no credit card required)
  • A free pipeline setup tutorial with the implementation team

Feel free to call at +1-888-884-6405 or contact us here to begin your trial.