Reverse ETL is a data integration technology that offers a wonderful way to enable solutions for making various stored data more actionable and usable.

This process is especially helpful for enterprise business operation tools that help teams execute processes and meet goals more effectively. The idea is to use clean and accurate data to enhance various SaaS platforms and business management tools to enhance processes.

When it comes to using NetSuite, syncing your data warehouse via reverse ETL is a promising and flexible solution that proves highly beneficial for many enterprise companies in several industries.

Table of Contents

  1. What is Reverse ETL?
  2. What Does NetSuite do for Companies?
  3. Why Use Reverse ETL to NetSuite
  4. How to Integrate Reverse ETL

What is Reverse ETL?

Reverse ETL works in similarity to traditional ETL but in reverse as the name implies. Along with this process, however, there are a few considerations and exceptions.

The end destination is the CRM, ERP, or MSPs platform rather than a data warehouse. Data is actually copied from the data warehouse and then transferred to systems of record used by the company.

The goal is to get more usability and customized features in each system you use by transporting the data right to the various tools and platforms that companies use every day to streamline experiences better, understand user data, and analyze key features essential to understanding the company and its performance. 

The primary benefits and use cases of reverse ETL can include the following. 

  • Power operational analytics
  • Streamline data automation
  • Engineering data infrastructure 

Data gathered and transferred as operational analytics helps drive actions and allows for better decisions or functions within the company. From there, the benefit extends to partners and customers. 

Companies create definitions on top of the data warehouse via SQL, which can be retrieved and read by BI or SQL tools. Still, this process isn't nearly as effective as when you transfer clean, copied data and definitions to operational platforms that drive daily business tools and features integrated into these platforms or SaaS options. 

What Does NetSuite Do For Companies?

NetSuite is a top business management ERP or enterprise resource planning platform that can help companies streamline and manage various company processes. Some of its primary capabilities include the following.

  • CRM (customer relationship management)
  • HR
  • Finances
  • Supply chains 
  • E-commerce 
  • Professional services

NetSuite is an all-in-one solution that provides greater capability and features that help manage and grow companies with excellent results for many companies.

Enterprise companies can use this platform to take care of most major processes such as payroll, inventory, accounting, and much more.

The information stored in the system is updated in real-time, allowing users to get an accurate picture of company attributes at any given instance. 

NetSuite is a SaaS or software as a service option that customers use in the form of a subscription.

This software offers benefits such as scalability, visibility, and ease of use. This makes it invaluable to companies looking for a better way to manage their business with fewer different management options and fewer errors.

Why Use Reverse ETL to NetSuite?

When using reverse ETL, you don't have to worry about company core definitions being subject to existing only in a data warehouse. Crucial detail and data related to the company are transferred to platforms or software such as NetSuite to better tailor or customize service and get a clearer, more concise view of how a businesses' needs are determined and then carried out by the destination platform. 

This means that companies using reverse ETL to NetSuite get a better experience and have clean, usable, actionable data that powers processes achieved within NetSuite. Overall, it means a better experience and provides accurate data and definitions to power analytics and more.

How to Integrate Reverse ETL

Using reverse ETL isn't complex when you team up with a provider that can offer streamlined solutions for integrating reverse ETL.

To integrate and use reverse ETL, you don't need to create your own API, which can take months. All you need to do is work with a top ETL provider to build code-free pipelines in days.

Using this type of service allows for a clear user interface and multiple connections that make implementing reverse ETL fast and simple. Once connected, you get a safe and secure data transfer from your data warehouse to NetSuite.

How Can Help? is a top-performing ETL company with plenty of features and options to make creating and using data pipelines fast and easy. You don't need to code or struggle with implementation. offers on-platform transformation tools and integrations combined with simple visualized data qualities that enable the transfer and transformation of data to a wide variety of destinations such as NetSuite.

To learn more about's features and abilities, contact us for a 14-day demo to see for yourself how performs and provides companies with the ability to do more and get more out of their data.