REST API provides a solution for communicating easily with various apps, platforms, and web services. This tool allows the user to communicate and execute actions universally with various languages and more.

Companies implementing REST API stand to gain a better experience and create more flexibility when using ERPs, CRMs, and more like Salesforce. When users connect to Salesforce with a REST API, they get more flexibility and options that make the process more actionable and streamlined.

Table of Contents:

  1. What is Rest API
  2. How Companies Benefit From Salesforce
  3. Using Salesforce REST API
  4. Implementing REST API

What is Rest API?

To put it in simple terms, REST API allows users to communicate with various programs, apps, and interfaces using a wide range of languages from a single source. It's like a translator for the many different languages used by developers across the board.

REST is the acronym for Representational State Transfer and is a software architecture style. The REST is used for connection to and integration of web services. 

When referring to REST API, this means that REST conforms to the constraints of API and allows for specific communication from the client to the server. It's important to know that authentication is necessary each time the client reaches out to the backend because there's no memory or information retained.

However, when using a REST API, the backend of the endpoints of the process eliminates the client code. In other words, client implementation isn't necessary and needs only the URL of the backend. REST API offers convenience and ease of use using REST-based web services used to communicate with Salesforce.

REST API handles client requests, authorization, authentication, and input data. It's a single point of entry and takes care of any tasks that need addressing before gaining access to app sources. 

How Companies Benefit From Salesforce

Salesforce is a customer relationship management platform or CRM. Currently, it's one of the most notable and flexible CRM platforms on the market and provides services to some of the largest and most well-known companies in the world. It's a way to connect various processes used within a company, such as the following. 

  • IT teams
  • Marketing 
  • Commerce
  • Sales 

Salesforce is also a cloud-based platform that increases security and usability. In addition, it also makes building and using apps a breeze. Its built-in features make it easy for just about anyone to use regardless of their IT experience.

Salesforce helps integrate 3rd party platforms that companies used to offer more services or convince customers or partners. The interface or features can be accessed from just about anywhere that permissions are authorized because it is a cloud-based service.

Companies can customize every facet of Salesforce to meet their growing needs - which speaks to its incredible scalability. Regardless of industry or size, Salesforce has options that make managing business and analyzing data easy and accurate. 

An example of how businesses benefit from using Salesforce can be seen in its ability to connect with third-party apps. Some third-party apps and software include Gmail and accounting software.

You can also use collected details and information to power analytics to help drive decision-making and changes within the company to encourage better interactions and growth. 

Using Salesforce REST API

A URI or Uniform Resource Identifier identifies each piece of data or action. To use REST API, you use HTTP methods and allow you to interact with Salesforce. Some actions you can take using a REST API include the following.

  • Search or query
  • Delete records
  • Update records
  • Retrieve information about various objects 

When you use REST API to connect to Salesforce, you get all the benefits of the REST API and combine them with the features and options Salesforce offers in a simple, user-friendly interface.

Implementing REST API

There are certain requirements needed to build and implement a REST API to use with platforms and apps such as Salesforce. To implement REST API, you'll need first to define resources. You'll also need to define JSON representation. Only accept JSON for request payload and various responses. 

You'll also want to make sure the applications and third-party platforms respond to the REST API. A connector is also necessary to implement the REST API features.

Using REST API is simple and effective. Users need a REST API connector that is available from top ETL companies like

They offer excellent solutions that are set up quickly and connect seamlessly to allow companies to harness the power of leading technology that makes business processes more accurate and simplified.

How Can Help is a cloud-based ETL company that offers a REST API connector allowing users to gather information from third-party sources. It's also ideal for extracting data from internal systems without certain requirements that leave a database exposed.'s user-friendly options give you code-free options that make using the latest and greatest data tools and services easy and convenient. offers a wide range of services and are experts on everything related to data transfer and connections.

Anyone looking to streamline their business processes and data transfers can benefit from the range of services and tools like REST API connectors that has for clients.

To learn more about REST API and see it in action for yourself, reach out today to get a 14-day trial. Get more options and a better experience when you team up with