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Using Big Data to Transform Your Customer's Travel Experience

Using Big Data to Transform Your Customer's Travel Experience

"Data is the new oil," said one of the world's leading experts on digital transformation. The power of data can be seen everywhere- from social media sites like Facebook and Twitter to eCommerce websites like Amazon and Walmart to airlines such as United Airlines or Delta Air Lines. These companies know that they must use big data analytics to provide an outstanding customer experience if they want their company to succeed in this day and age.

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