Title
About This eBook
Description
"Data is the new oil," said one of the world's leading experts on digital transformation. The
power of data can be seen everywhere- from social media sites like Facebook and Twitter
to eCommerce websites like Amazon and Walmart to airlines such as United Airlines or
Delta Air Lines. These companies know that they must use big data analytics to provide
an outstanding customer experience if they want their company to succeed in this day and
age.
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