Oracle Eloqua offers a suite of marketing tools to automate the sending of advertisements through email, mobile devices, video, and search engine results pages. The solution promises to increase sales and conversion numbers while helping you understand your customers for improved marketing efforts. Eloqua tracks and analyses customer activity, visitor behavior, opened emails, and other data. It also saves, organizes, and analyzes important information about current and potential clients, such as names, contact information, locations, and purchase history.
As an advanced, high-speed data analytics platform, Mode helps you understand the information in your data warehouses. As a hybrid solution Mode lets (1) data teams customize queries and visualizations in Python, SQL, or R; and (2) empowers non-tech-savvy users to dive into visualizations and explore live-updating reports to get the data they need.
Bring all your Eloqua data to Amazon Redshift
Load your Eloqua data to Google BigQuery
ETL all your Eloqua data to Snowflake
Move your Eloqua data to MySQL
Bring all your Mode data to Amazon Redshift
Load your Mode data to Google BigQuery
ETL all your Mode data to Snowflake
Move your Mode data to MySQL
Marketers can use Eloqua to analyze and measure their customer data, online and offline through multiple channels and sources. Through one interface, you'll gain access to data on customer profiles, user behavior, and marketing campaigns. This allows you to identify potential buyers, determine what triggers purchases, and send real-time responses to customers and users.
Eloqua's out-of-the-box design editing tools empower users without HTML or CSS coding experience to build responsive emails, forms, and landing pages. With Eloqua's drag-and-drop interface, it's easy to set up personalized marketing campaigns. Also, a whiteboard feature allows you to map each stage of your marketing campaigns, giving managers the ability to modify steps, add new assets, or pause the campaign.
Eloqua empowers non-tech-savvy users to pull reports on customer profiles and user behavior records without involving the IT team. Running lead scoring models on contacts is simple, and a listener framework notifies marketers of lead scoring changes as soon as they occur.
Eloqua's marketing measurement tools offer actionable insights into the success of your marketing efforts through high-level overviews and up-close, granular investigations. As an Oracle product, Eloqua's data is compatible with Oracle's business intelligence platform, which organizes data into the reports and dashboards that come standard with the system. You can also set up customized dashboards and reports to suit your needs.
The sales enablement features included with Eloqua integrate the efforts of your sales and marketing teams so they can work together to achieve better results. These features give sales teams granular information on individual leads (like web and social media activity), which allows you to send targeted and closely-tracked emails to leads that fit specific profiles. The sales enablement features also integrate with your CRM, Microsoft Outlook, LinkedIn, PathFactory, Mintigo, and Demandbase data to provide more information on each contact.
Mode's SQL editor features a schema browser to explore the tables and columns of your connected data sources. It also has an autocomplete function to assist with query writing, a query history to browse and reuse old queries, and advanced logic tools for creating loops, IF statements, and more.
The technology behind Mode's analytics solution is Helix, a high-performance in-memory data engine that combines modern drag-and-drop business intelligence tools with a code-first (SQL, Python, R) data science platform to offer an instantly responsive user experience. Mode streams query results into the Helix data engine to reduce database load, provide quick responsiveness, and give users the ability to visually navigate as much as 10 gigabytes of data.
Powered by SQL, Python, and R, Mode dashboards display automatically-refreshing metrics without the need for proprietary tools. Customize your dashboards the way you want, with on-brand reporting and interactive features to facilitate collaboration with others across your organization.
Mode features native Python and R Notebooks. This allows you to query in SQL, send the results to a dataframe in R or pandas, and conveniently access them in the platform's native Notebook. At the same time, a sidebar provides tips, shortcuts, and documentation to help you get the most of these features.