Oracle Eloqua offers a suite of marketing tools to automate the sending of advertisements through email, mobile devices, video, and search engine results pages. The solution promises to increase sales and conversion numbers while helping you understand your customers for improved marketing efforts. Eloqua tracks and analyses customer activity, visitor behavior, opened emails, and other data. It also saves, organizes, and analyzes important information about current and potential clients, such as names, contact information, locations, and purchase history.
Revinate's Guest Data Platform includes a suite of products and tools to support the automation of marketing and reputation management activities in the hotel and hospitality industry. These include Revinate Marketing, Revinate Hotel CRM, and Revinate Guest Feedback.
Popular Use Cases
Bring all your Eloqua data to Amazon Redshift
Load your Eloqua data to Google BigQuery
ETL all your Eloqua data to Snowflake
Move your Eloqua data to MySQL
Bring all your Revinate data to Amazon Redshift
Load your Revinate data to Google BigQuery
ETL all your Revinate data to Snowflake
Move your Revinate data to MySQL
Eloqua's End Points
Eloqua Customer Targeting and Segmentation
Marketers can use Eloqua to analyze and measure their customer data, online and offline through multiple channels and sources. Through one interface, you'll gain access to data on customer profiles, user behavior, and marketing campaigns. This allows you to identify potential buyers, determine what triggers purchases, and send real-time responses to customers and users.
Eloqua Marketing and Campaign Management Tools
Eloqua's out-of-the-box design editing tools empower users without HTML or CSS coding experience to build responsive emails, forms, and landing pages. With Eloqua's drag-and-drop interface, it's easy to set up personalized marketing campaigns. Also, a whiteboard feature allows you to map each stage of your marketing campaigns, giving managers the ability to modify steps, add new assets, or pause the campaign.
Eloqua Lead Management Features
Eloqua empowers non-tech-savvy users to pull reports on customer profiles and user behavior records without involving the IT team. Running lead scoring models on contacts is simple, and a listener framework notifies marketers of lead scoring changes as soon as they occur.
Eloqua Insights, Reporting, and Dashboards
Eloqua's marketing measurement tools offer actionable insights into the success of your marketing efforts through high-level overviews and up-close, granular investigations. As an Oracle product, Eloqua's data is compatible with Oracle's business intelligence platform, which organizes data into the reports and dashboards that come standard with the system. You can also set up customized dashboards and reports to suit your needs.
Eloqua Sales Enablement Features
The sales enablement features included with Eloqua integrate the efforts of your sales and marketing teams so they can work together to achieve better results. These features give sales teams granular information on individual leads (like web and social media activity), which allows you to send targeted and closely-tracked emails to leads that fit specific profiles. The sales enablement features also integrate with your CRM, Microsoft Outlook, LinkedIn, PathFactory, Mintigo, and Demandbase data to provide more information on each contact.
Revinate's End Points
Revinate Marketing includes drag-and-drop, no-code tools to help you establish better relationships with guests through beautiful, responsive email marketing campaigns. The platform's email marketing tools facilitate the creation and sending of relevant, personalized electronic communications that stand out in your hotel guest's busy email inboxes.
Revinate Email Marketing Design and Automation
Revinate's no-code interface empowers non-tech-savvy users to create automated lifecycle email drip campaigns. The platform allows you to quickly build and send emails that notify guests of hotel discounts, promotions, and special offers. You can also personalize your email campaigns through triggered automation, dynamic content, segmentation, and merge tags.
Revinate Marketing Analytics
Revinate Marketing also includes powerful analytics tools to provide the actionable insights you need to understand what's working and boost conversion rates. Perform A/B testing on your subject lines, copy, offers, and calls to action to identify what produces the highest chance of conversion. Monitor and benchmark the results of your campaigns, see where guests are clicking, and understand guest behavior in response to your marketing through easy-to-understand, real-time reports.
Revinate Hotel CRM
Revinate Hotel CRM supports the building of better guest relationships through Rich Guest Profiles. Rich Guest Profiles centralize the data you have for guests, allowing you to integrate multiple sources of information into a single hotel CRM system for a high-level view of all guest data. Pull and integrate information directly from your property management system (PMS), so you can see all information related to each guest, including guest stay history, guest survey results, loyalty scores, campaign engagement, total lifetime value, and other valuable statistics.
Revinate Hotel CRM Insights
Revinate Hotel CRM pulls insights from your Rich Guest Profiles to create Custom Arrival Reports. These provide your team with detailed information to surprise and delight arriving visitors. The platform's Database Insights tools offer real-time reports that show your top booking channels, most profitable geographies, and new business opportunities.
Revinate Hotel CRM Integrations
Integration with over 75 PMS systems means you'll be able to pull data from most property management systems for the best insights possible.
Revinate Guest Feedback
Revinate Guest Feedback consolidates and reports on data from guest surveys and reputation management, so you have the actionable data you need to improve your guest experiences and online rankings. Guest Feedback tools help you manage your reputation by allowing you to respond to negative and positive guest reviews — on Booking.com, Google, TripAdvisor, and other sites — from a single interface. The platform includes a ticketing system so you can communicate hotel service-related problems to the relevant staff or department for the swiftest resolution possible. Revinate Guest Feedback also lets you manage all of your hotel's social media accounts from one place.
Revinate Multi-Hotel Analytics and Reporting
Revinate Multi-Hotel Analytics and Reporting features allow you to (1) scale your marketing and reputation management activities and (2) derive analytical insights for all your hotel locations. By providing a holistic view of all data related to multiple PMSs, CRMs, hotels, and guest record systems, you identify the best ways to improve guest satisfaction across all of your departments and hotel locations.