Fullstory helps companies record and analyze their customer communications by recording user sessions, providing detailed step-by-step logs of everything customers did during their sessions and storing that information for later retrieval and analysis. Fullstory can then be searched for specific events, including link usage, rage clicks or dead clicks. In addition to data on individual sessions, Fullstory can also retrieve analytics on aggregate customer behavior, showing the most clicked items, the most rage clicked areas, the most navigated to sites, etc.
Buffer is a web and mobile-based platform that allows you to manage all of your company's social media activities from a single place. With Buffer, you can design, schedule, and share content on Instagram, Facebook, LinkedIn, Pinterest, and Twitter — then analyze the results of your campaigns to measure their success and understand how your community is responding to them.
Bring all your Fullstory data to Amazon Redshift
Load your Fullstory data to Google BigQuery
ETL all your Fullstory data to Snowflake
Move your Fullstory data to MySQL
Bring all your Buffer data to Amazon Redshift
Load your Buffer data to Google BigQuery
ETL all your Buffer data to Snowflake
Move your Buffer data to MySQL
Provide a user ID and/or email address to get a list of every session associated with a specific user up to the defined limit. Entries in that list include the user ID and email address, the time the session occurred, and the Fullstory session URL, all of which can be used to access the data from that session if desired.
Retrieve a list of 20 available data bundles from a specific timestamp onward. Then, export the most valuable data bundles from that list so that they can be integrated with other relevant data sources to give you a deeper overall view of your customer’s experience.
Buffer's social media publishing tools allow you to tailor and perfect your posts to fit the nuances of each social network your company uses. Use the platform to design drafts of your posts, collaborate with team members, finetune your strategy, and plan the timing of each post for maximum effectiveness — all from a single platform that gives you a bird's-eye view of your content-lineup.
Buffer's platform enhances business-to-customer interactions by expanding your ability to immediately respond to social media conversations, resolve customer problems, and collaborate with the right team members to create a better, more interactive experience between your audience and brand. With Buffer's shared team inbox, you can interact with customers on a one-on-one basis across all your social media platforms — be it Facebook, Twitter, or Instragam — from a single interface. Buffer also includes 'collision detection' features — that show which team members are viewing a conversation to prevent duplicate responses — and the ability to leave notes for others who might respond to the conversation later.
Buffer tracks data pertaining to all of your team's social media interactions — then uses this information to create performance reports that will help you improve customer engagement, grow your audience, and boost sales. With data on all of your social media platforms visible from a single, interactive analytics dashboard, everyone on your team has access to the information, metrics, and insights they need. Drill into statistics on individual posts and zoom out for general information. You can also customize reports to show specific team members exactly what they need to see.