GoToWebinar is a service that allows users to record, host, and present live and on-demand webinars. With GoToWebinar, users can expand their reach, get more qualified leads, engage customers, and capture useful contact information. Furthermore, since videos are available on-demand, users can use them to increase long-term ROI and create a big-picture brand experience.
With over a decade of experience, Listrak is a cloud-based digital marketing platform that focuses on providing leading retailers with specialized marketing tools to boost one-on-one customer interactions, improve business revenue, maximize customer engagement, and increase growth. By combining the power of advanced artificial intelligence, machine learning, predictive analytics, and real human intelligence, Listrak automates marketing tasks, offers powerful CRM solutions, and analyzes data from multiple platforms to drive your retail, operations, and marketing goals — all while building better relationships with your customers across all devices and channels.
Bring all your GoToWebinar data to Amazon Redshift
Load your GoToWebinar data to Google BigQuery
ETL all your GoToWebinar data to Snowflake
Move your GoToWebinar data to MySQL
Bring all your Listrak data to Amazon Redshift
Load your Listrak data to Google BigQuery
ETL all your Listrak data to Snowflake
Move your Listrak data to MySQL
Use corporate accounts to create and access important information. For example, retrieve a list of webinars within a given date range or request a list of organizers on the account.
Get a list of session attendees, collect poll answers, retrieve attendee questions, and more. Use this information to better understand the clarity and relevance of your content and to see how it has resonated with viewers.
As an organizer, you can create, edit, delete, and launch webinars. You can also add co-organizers, which is especially helpful if you want to coordinate across departments or with another business.
Collect any information that you might need about webinars: get current or historical webinars, retrieve audio information, collect webinar meeting times, gather performance statistics and more. Use this to understand and improve both webinar and campaign performance.
Listrak Cross-Channel Orchestration tools empower you to build seamless customer experiences. The platform's intuitive tools facilitate the creation of multi-stage, personalized marketing journeys that engage customers based on real-time behaviors. Listrak also gives you the ability to connect with guests one-on-one, in real-time with intelligently-triggered communication across multiple channels like SMS, email, and social media. Plus, the platform's drag-and-drop interface helps users create beautiful, responsive emails for marketing campaigns.
Listrak's Customer Insights tools unlock the secrets buried in your customer data with powerful analytics and visualization features that include more than 70 pre-built visualizations for building dashboards to your specifications. Customer Insights provide a bird's eye view of each Customer Journey and seamlessly integrate with the Listrak platform to turn insights into marketing campaigns with a single click. This fuels more engaging and effective customer interactions, and informs your segmentation and automation efforts.
Listrak monitors customer behaviors to trigger individually-tailored interactions. By tracking browsing behavior, engagement statistics, purchase information, and lifecycle incidents for customers, Listrak knows where each customer is at in their 'journey.' This allows the platform to respond to a customer's intent with specialized communications — like abandonment messages to re-engage active shoppers.
Listrak's predictive personalization tools use machine learning, artificial intelligence, and data modeling to boost the success of marketing campaigns. By analyzing past behavioral data, these predictive analytics tools can predict the likelihood of future behavior based on different variables.
Listrak pulls data from various sources, synthesizes it, and analyzes it as a whole to identify key customer signals, and incorporate them into a 360-degree customer profile for the most accurate and actionable customer data possible.