LinkedIn is a business and employment-oriented social network that allows users to build profiles, connect with others, and share relevant information. One of the biggest social networks, it is primarily used for professional networking, online recruiting, and to seek employment.
Oracle Eloqua offers a suite of marketing tools to automate the sending of advertisements through email, mobile devices, video, and search engine results pages. The solution promises to increase sales and conversion numbers while helping you understand your customers for improved marketing efforts. Eloqua tracks and analyses customer activity, visitor behavior, opened emails, and other data. It also saves, organizes, and analyzes important information about current and potential clients, such as names, contact information, locations, and purchase history.
Popular Use Cases
Bring all your LinkedIn data to Amazon Redshift
Load your LinkedIn data to Google BigQuery
ETL all your LinkedIn data to Snowflake
Move your LinkedIn data to MySQL
Bring all your Eloqua data to Amazon Redshift
Load your Eloqua data to Google BigQuery
ETL all your Eloqua data to Snowflake
Move your Eloqua data to MySQL
LinkedIn's End Points
Get a detailed overview of organizations and search across organization profiles by industry, location, size, and more. This can help you understand your demographics and send targeted, accurate communications.
With this API, you can use LinkedIn to quickly sign in to other applications, with access to your name, photo, headline, and email address. Also easily connect to 1st degree connections and discover 2nd degree connections, thereby maintaining your networks and keeping your contacts across platforms.
Retrieve recommended jobs, search through LinkedIn jobs, and enable people to save jobs on their account.
Manage and promote your ads on LinkedIn, thereby raising brand awareness, building relationships, and driving quality leads.
LinkedIn Share and Social Stream
Share your content and insights through your professional network, distributing it via the network update stream. This stream has all of the content and changes happening in your 1st and 2nd degree networks, offering a place where you can widely distribute information and expand your influence.
Eloqua's End Points
Eloqua Customer Targeting and Segmentation
Marketers can use Eloqua to analyze and measure their customer data, online and offline through multiple channels and sources. Through one interface, you'll gain access to data on customer profiles, user behavior, and marketing campaigns. This allows you to identify potential buyers, determine what triggers purchases, and send real-time responses to customers and users.
Eloqua Marketing and Campaign Management Tools
Eloqua's out-of-the-box design editing tools empower users without HTML or CSS coding experience to build responsive emails, forms, and landing pages. With Eloqua's drag-and-drop interface, it's easy to set up personalized marketing campaigns. Also, a whiteboard feature allows you to map each stage of your marketing campaigns, giving managers the ability to modify steps, add new assets, or pause the campaign.
Eloqua Lead Management Features
Eloqua empowers non-tech-savvy users to pull reports on customer profiles and user behavior records without involving the IT team. Running lead scoring models on contacts is simple, and a listener framework notifies marketers of lead scoring changes as soon as they occur.
Eloqua Insights, Reporting, and Dashboards
Eloqua's marketing measurement tools offer actionable insights into the success of your marketing efforts through high-level overviews and up-close, granular investigations. As an Oracle product, Eloqua's data is compatible with Oracle's business intelligence platform, which organizes data into the reports and dashboards that come standard with the system. You can also set up customized dashboards and reports to suit your needs.
Eloqua Sales Enablement Features
The sales enablement features included with Eloqua integrate the efforts of your sales and marketing teams so they can work together to achieve better results. These features give sales teams granular information on individual leads (like web and social media activity), which allows you to send targeted and closely-tracked emails to leads that fit specific profiles. The sales enablement features also integrate with your CRM, Microsoft Outlook, LinkedIn, PathFactory, Mintigo, and Demandbase data to provide more information on each contact.