Fivetran, Talend, and are three of the most popular ETL tools on the market. Each platform offers unique features and capabilities, but deciding which ETL tool best suits your business depends on your needs and requirements.

Here are our five key takeaways from this comparison:

  • ETL tools work to transform data before it's loaded into a data warehouse to improve data quality.
  • Fivetran provides automated data replication, minimal configuration, and security and compliance.
  • Talend offers data quality tools, automation and scheduling, and cloud integration.
  • is a no-code platform that supports ETL and Reverse ETL, ELT & CDC, data observability, and APIs.
  • Choosing an ETL tool depends on your specific needs. Fivetran is best for low-volume data and infrastructure, Talend is best for custom data pipelines and complex ETL processes using big data, and is best for large-scale data integration and moving data between cloud-based applications.

Evaluating these tools based on their features and capabilities can help you decide which is the best fit for you. This article will look closely at these platforms and help you decide which one to choose.

Table of Contents

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What Is Fivetran?

Rating: 4.2/5.0 (G2)

Fivetran is a data automation and ETL tool that helps businesses automatically connect, load, and transform data from the cloud and on-premises sources into a centralized data warehouse. It provides a no-code solution that makes it easy to connect data sources and keep them updated without manual intervention.

Overall, Fivetran's features guarantee security, allow for quick and simple data integration, and help ensure that the data being analyzed is always accurate and up-to-date.

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What Is Talend?

Rating: 4.0/5.0 (G2)

Talend is an open-source software platform for big data integration and management. It's designed to help businesses quickly integrate, manage, and analyze data from various sources, including databases, applications, and cloud services. 

Talend provides multiple data integration solutions, including ETL, data quality, and data profiling tools. The platform is highly scalable and can manage and integrate large volumes of data. It's also designed to be used in hybrid and multi-cloud environments.

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What Is

Rating: 4.3/5.0 (G2) is a powerful and easy-to-use ETL platform that can help businesses integrate their systems for seamless data flows and automated workflows. It's an ideal solution for businesses of all sizes that need an easy and efficient way to integrate their systems.

It's an intuitive and easy-to-use platform with a drag-and-drop interface. This makes building complex integrations simple; no coding required. It also includes hundreds of out-of-the-box connectors for popular cloud applications and services, so you don't always have to create custom connectors.

Comparison Overview



Key Features

  • ELT
  • Pre-built SQL models
  • Salesforce integration
  • ETL & ELT
  • API integration
  • ETL & Reverse ETL
  • ELT & CDC
  • Low-code/No-code
  • API

Pre-Built Connectors






On case-by-case basis

Flat-rate or custom for enterprise

Customer Support

Unlimited Support

High-quality support only on most expensive plans

Live chat, phone, and video support

Fivetran vs. Talend vs. Key Features

In this section, we will explore the top features of each data integration platform so you can make the best choice for your data management needs.


  1. Automated data replication: Fivetran automates data replication from source systems to your data warehouse. It eliminates the need for complex ETL pipelines, manual coding, and maintenance.
  2. Minimal configuration: Fivetran requires no manual configuration to set up data replication. It automatically detects data sources and maps them to the destination warehouse.
  3. Security and compliance: Fivetran encrypts all data in transit and at rest and is SOC 2 certified for data security.


  1. Data quality tools: Talend comes with a set of data quality tools to help ensure the quality of your data. These tools allow you to profile data, detect anomalies, and perform cleansing operations.
  2. Automation and scheduling: Talend allows you to create jobs that can be scheduled to run regularly. This helps ensure your data is up-to-date and reliable.
  3. Cloud integration: Talend can integrate with cloud-based data sources and services such as Amazon S3, Google BigQuery, Microsoft Azure, and Salesforce.

  1. No-code platform: Includes a drag-and-drop user interface for creating complex data flows without writing a single line of code.
  2. ETL and reverse ETL: Extract, transform, and load data from multiple sources to any target system, or load data from the target system back to the source.
  3. ELT & CDC: Extract, load, transform, and track changes in your data.
  4. Data observability: Monitor and debug data flows with data lineage tracking, real-time activity tracking, and visualizations.
  5. API: Create custom data flows and integrations with a powerful API.

Pre-Built Connectors

Pre-built connectors allow users to access data from various sources without writing custom code or manually configuring connections. Here’s how each platform compares in terms of pre-built connectors.


Besides providing customers with 300+ pre-built connectors, Fivetran allows developers to create their own custom connectors for REST APIs that are not already available within Fivetran.


Talend offers more than 40 pre-built connectors to popular databases, cloud file systems, and business applications. allows you to choose from more than 140 pre-built connectors and integrations. Developers can also leverage a REST API to create custom connectors.


Pricing is essential when choosing a data integration tool, as it can significantly impact your budget. Data integration tools can range from free, open-source tools to enterprise-level solutions that require an investment.


Fivetran’s pricing is based on the volume of data you are connecting and syncing. Fivetran charges per row inserted, updated, or deleted in your destination.

Fivetran also offers a few different pricing plans to suit various business needs, with additional features available for each plan.


Talend provides a variety of pricing plans to meet different customer needs. Their plans are divided into four tiers: Stitch, Data Management Platform, Big Data Platform, and Data Fabric. Each plan is priced based on the number of features and tools included. offers a straightforward pricing plan, with a flat fee per year based on how many connectors you plan to use. You can upgrade your pricing plan any time you add more connectors.

Customer Support

Customer support is essential when choosing an ETL tool, as it ensures that the customer has access to assistance if they have any questions or need help with their data observability process. Here’s how each platform compares in terms of customer support.


All customers have access to Fivetran's standard customer support through email or telephone. However, if your project is complex and you need more assistance, you'll need to upgrade your plan to receive a more dedicated level of customer service.


Talend provides a comprehensive customer support system to help users with their data integration and management needs. They offer many support options, including online communities, documentation, and support tickets.

However, similarly to Fivetran, you need to upgrade your plan to access a higher level of customer support.'s experts are always available to customers by phone, video, or email. Customer support is a significant advantage of the platform, as they guarantee a two-minute response time.

No matter your commitment level, provides unlimited user support, so you can get assistance with any integration project.

Fivetran vs. Talend vs. Which Is Best for You?

The best choice for you depends on your specific needs. 

Fivetran is best for customers with low-volume data and infrastructure who need to move data from multiple systems into a data warehouse reliably. Talend is best for customers who build custom data pipelines and complex ETL processes using big data. is best for customers looking for large-scale data integration and those who need to quickly and easily move data between cloud-based applications.

Other Platforms to Compare

There are numerous other platforms for data observability available. The most suitable platform for you depends on the type and amount of data that needs to be monitored and analyzed. Here’s a list of ETL tools to check out:

Unify Your Data Stack With is an automated data integration platform that helps customers unify their data stack for enhanced decision-making.

Using pre-built connectors and its proprietary data transformation engine, quickly and securely connects data from multiple sources, allowing customers to quickly move, transform, and access their data in real-time. 

Take advantage of’s 14-day free trial and see how it can help your business succeed.


What Are ETL Tools Used For?

ETL (Extract, Transform, and Load) tools move data from one system to another. They are most commonly used to extract data from multiple sources, transform it into a format suitable for analysis, and then load it into a data warehouse. 

How Much Does ETL Cost?

The cost of ETL varies based on the size of your company, how much data you need to move, and the complexity of the process. It's best to discuss pricing with the vendor of the platforms you're considering to ensure it fits your budget requirements.

What Are the Key Differences Between Fivetran, Talend &

When it comes to functionality, these tools have many similarities; however, each has its own use case. Therefore, it's essential to determine which tool is the best fit for your business needs.

For example, Fivetran is best for businesses with low-volume data needs, while Talend is more suited for big data projects. However, if your business requires large-scale integrations, stands out through its capabilities and its flat-rate pricing plan.