While Salesforce is an excellent tool for storing and managing information about your contacts, leads, accounts, and other metadata pieces, the power of the system lies in its ability to integrate with other applications. One particularly powerful integration comes from integrating data in a Postgres database into Salesforce. Read on to learn more about Heroku Postgres, Salesforce, and how to transfer data most efficiently. 

Table of Contents 

What is Heroku Postgres?

Heroku is a cloud-based PaaS (Platform-as-a-service). Heroku is used to take care of all the setup that is required to create an application. The applications created on Heroku run inside containers, also known as dynos. The dynos can support eight programming languages, including:

  • Ruby 
  • Node.js
  • PHP
  • Go
  • Clojure 
  • Java
  • Python 
  • Scala 

Every application created on Heroku also requires a database. Heroku Postgres is the default database within Heroku and is a relational database based on PostgreSQL. Many developers use Heroku Postgres to build, scale and maintain databases without having to worry about infrastructure. 

Related Reading: The Ultimate Guide to Heroku Postgres

What is Salesforce?

Salesforce is one of the oldest cloud-based software companies in the world. It's known as the premier provider of CRM (Customer Relationship Management) solutions. With Salesforce, businesses gain a place to store customer data. The Salesforce software also allows businesses to track customer interactions, view data in action, and collaborate effectively across every sector of the business. Ultimately, many businesses use Salesforce to manage relationships with customers in a straightforward and efficient manner. 

Related Reading: The 10 Best Salesforce ETL Tools

Transferring Data from Heroku Postgres to Salesforce 

Heroku is an extremely popular platform among businesses, as is the software of Salesforce. Combined, the two tools allow for the creation of engaging customer apps that drive stronger customer relationships. Salesforce actually acquired Heroku in 2010, so the two services are closely linked. 

The Role of Heroku Connect 

Heroku Connect was created to ensure the smooth flow of data between Salesforce and applications running in the dynos of Heroku Postgres. The Heroku Connect platform creates a real-time read and writes connection between a Salesforce instance and a Heroku Postgres database. In this system, each table in the Heroku Connect database corresponds with a Salesforce object. 

Of course, Heroku Connect can unify the data in Heroku Postgres and Salesforce using bi-directional synchronization. However, it still lacks the ability you could gain by opting for a complete ETL platform. While Heroku Connect can certainly synchronize data from Heroku Postgres to Salesforce, ETL platforms are still the best options for transferring data between the two systems. That’s where Integrate.io comes in. 

Integrate.io and Heroku Connect 

Integrate.io is a cloud-based ETL (Extract, Transform, Load) platform that gathers data from a source, applies transformations, and then loads it to a destination. An integration between Integrate.io and Heroku Connect can improve data flow between Heroku Postgres and Salesforce, ensuring that information is always readily available for all colleagues or stakeholders within an organization.

Related Reading: Introduction to Heroku Connect

How Integrate.io Can Help 

Integrate.io has all the tools for your Heroku Postgres and Salesforce data integration needs. With the ability to enhance your Heroku Connect system, Integrate.io is the cloud-based ETL platform you need for Heroku Postgres and Salesforce data transfer. 

Are you ready to find out how Integrate.io can enhance your Heroku Connect system? Contact our team today to schedule a 14-day demo or pilot and see how we can help you reach your goals.