Here are four differences between vs

  1. and Glew both move data from various sources to a data warehouse. However, uses its own data warehousing solution, while lets you move data to a warehouse of your choice. 
  2. Glew uses its own business intelligence service. lets you move data to a third-party warehouse so you can run data through a tool like Looker or Periscope Data.
  3. Glew moves data to its warehouse via ETL or ELT. can move data to a warehouse via ETL, ELT, ReverseETL, and super-fast Change Data Capture (CDC).
  4. has over 100 out-of-the-box connectors, more than Glew.

You already know the benefits of data analytics for your business. But how can you analyze data when it's spread across multiple siloed systems? Both and let you move data from various places to one single location so you can make better business-related decisions. As a result, you can improve organizational decision-making and give your business a competitive edge. But which platform is better? or Learn more below. 

Table of Contents is the data warehousing integration solution with deep e-commerce capabilities. Its philosophy is simple: To simplify and remove the jargon associated with data integration. With over 100 native connectors, you can move data from one location to another without complicated code or programming. Email to learn more. or What is is a powerful data warehouse integration solution designed for e-commerce. It moves data from various sources to one central location, so you have a single source of truth for all the data in your organization. 

With, you can choose to move data to a data warehouse of your choice and then run data through one of many business intelligence (BI) tools. There are over 100 native sources for data integration, including Salesforce, AWS, and Netsuite. For example, you can move data internally from, say, MySQL to your PostgreSQL database. can move data via various methods: ETL, ELT, ReverseETL, and super-fast CDC.

What is Glew?

Glew describes itself as an "all-in-one" business intelligence platform that gathers data from all the data sources you use in your organization and stores it in one location so you can generate BI. Unlike, Glew moves data from various places to its own data warehouse solution, and then users generate BI insights from within the platform. Those BI insights include LTV, AOV, ecommerce analytics, customer support data, and metrics about referrals, refunds, store settings, and bottom line. It moves data via one of two methods: Extract, Transform, Load (ETL) or Extract, Load, Transform (ELT). More on these data integration methods later. 

Glew differs from other data integration tools because it uses its own data warehouse (other platforms load data to a third-party warehouse such as Snowflake or Amazon Redshift) and its own BI service with custom reporting (other platforms run data on a third-party service such as Looker or Tableau). 

What is ETL/ELT? or can move data from one location to another via ETL and ELT.

ETL or extracts data from a data source such as a relational database, transactional database, customer relationship management (CRM) system, enterprise resource management (ERM) solution, e-commerce platform, or marketing automation tool. These platforms then transform that data into a suitable format for analytics by cleansing the data and removing any inconsistencies, as well as making sure data complies with data governance standards. Finally, the platforms load the data in a data warehouse solution so users can generate BI. 

ELT or extracts data from a data source — database, CRM, ERP, etc. It then loads that data to a warehousing tool and eventually transforms it into a suitable format for analytics. 

As you can see, ELT loads data before transforming it. This data integration process might prove valuable if you need to move large loads of data to a warehousing solution quickly. However, it's not so great for compliance with data governance standards such as GDPR or HIPAA (if an ETL tool transfers that data to a third-party warehouse). Glew solves that problem by keeping your sensitive data within its own platform. However, has various mechanisms that protect the sanctity of your data so you can comply with all major data governance standards. (See Data Security section)

In addition to ETL and ELT, can move data via other methods, making it a much more flexible platform for data integration:

  • ReverseETL: moves data from a data warehouse to an operational system like an e-commerce tool or CRM. 
  • CDC: syncs two or more databases so all users can see any changes made to data in real-time. 

Still considering or optimizes your data management strategy with more integration methods for e-commerce. You can also move data from various sources to a warehouse of your choice. Learn more when you contact or Functionality

Both and Glew come with out-of-the-box native connectors that let you sync data between sources and their respective platforms with no code or manual data pipelines. That means you don't need to know complicated programming or data engineering to move data from, say, Salesforce to or, however, has more native connectors than Glew, giving you more choice over the data sources you can incorporate into your data management strategy. For example, there are plenty of integrations for e-commerce platforms such as Magento and BigCommerce, as well as connectors for CRMs, ERPs, SaaS apps, relational databases, and transactional databases. 


As mentioned before, Glew uses its own data warehouse and BI service, which differs from other data integration software that connects to third-party tools. This process sounds great on paper: You don't have to keep transferring data to multiple platforms and, therefore, can reduce the risks often associated with data sharing. However, there are certain limitations when one single platform for data warehousing and BI. You can't use a data warehouse such as Snowflake, Redshift, or Google BigQuery, for example, which offers far more features and flexibility than Glew's warehousing solution provides. The same goes for BI. While Glew offers many out-the-box KPIs and dashboards that let you query data and generate insights, you can't run data through more popular BI tools such as Tableau, Looker, or Google Analytics and produce reports based on customer segments, profitability, attribution, lifetime value, and other metrics. In other words, Glew restricts you to the warehousing and BI features it provides., on the other hand, just carries out data integration. That gives you far more flexibility because you can choose your own data warehouse and then run data through BI tools of your choice. As a result, you can use a more diverse set of BI metrics and generate deeper data insights for better decision-making. has an incredible number of data destinations and supports all major warehousing and BI platforms. 

When it comes to data as a source, both platforms integrate with various databases, cloud systems, email automation tools, and e-commerce solutions. While many of these integrations overlap, some tools are exclusive to either or Both platforms integrate with Shopify, for example. However, only Glew integrates with the email marketing automation tool Klaviyo; only connects to LinkedIn, Bing Ads, and Yahoo Gemini, among others.

Data Security

Platforms like or offer enhanced data security features for data integration. Glew, for example, encrypts data during the ETL/ELT process., however, helps you meet your security requirements by hosting and managing its physical infrastructure within Amazon's globally-renowned data centers. It also uses SSL/TLS encryption and complies with SOC 2. The team has CISSP and cybersecurity certifications. 

Why You Should Choose Over

When deciding between or, consider whether you would benefit from choosing your own data warehouse and BI service. While Glew can successfully move data from various locations to its data warehousing tool, you can't move that data elsewhere, which might bring limitations to your company. Also, think about the data sources you want to use for data integration. While Glew proves valuable for loading data from sales and e-commerce platforms, there are fewer integrations for CRMs and databases. Finally, think about the data integration method you want to use. If you want more options than just ETL and ELT, choose is a data warehousing platform for e-commerce that offers enhanced security, excellent customer service, and an incredible choice of data management features. There's no jargon. No code. No complications. Just a data warehousing solution you can rely on. Schedule a 7-day demo or email for more information.