There is no question about the usefulness of big data these days. However, if you want the best data, you need it to be as accurate as possible. That means that your data has to be up-to-date, correct, and clean. Using one of these top data cleansing tools can help you be sure of this. 

The specific program you choose depends on a variety of factors. This includes your source of data, your administrative protocols, what programs you use, and more. Remember, poor-quality data leads to many problems in your organization. You could have massive overhead from duplicated records. You may also lose out on sales because of inaccurate addresses or provide a poor customer experience. Data cleansing tools address these issues and help you keep your data quality high. 

We used G2 to select the tools for this top data cleansing tools list. We based this list on a variety of metrics. This included customer satisfaction, functionality, frequency of updates, data migration capabilities, and more. 

Table of Contents

  2. Tibco Clarity
  3. DemandTools
  4. RingLead
  5. Melissa Clean Suite
  6. WinPure Clean & Match
  7. Informatica Cloud Data Quality
  8. Oracle Enterprise Data Quality
  9. SAS Data Quality
  10. IBM Infosphere Information Server 


1) is an advanced data pipeline platform that offers ETL, ELT, and replication functionality. You can set up these functions with a no-code graphic interface. When you use ETL, the transformation layer can clean your data and transform it prior to moving it to a data lake, data warehouse, or Salesforce. This vast array of services make one of the top data cleansing tools. 

In addition to the data scrubbing capabilities offered by ETL, you have access to many other useful data integration features. The user-friendly approach opens up data pipeline creation to everyone in your organization. You can thus free up IT and data team time for other duties. The cloud-based platform also offloads routine maintenance and management to Integrate. This ensures that you’re not adding to your technical workload. You can also scale your usage up and down as needed with this flexible ETL solution.

Key Benefits of

  • No-code user-friendly interface
  • Cleans and masks data before it goes to data warehouses
  • Cloud-based

2) Tibco Clarity

Tibco Clarity is a dedicated platform for interactive data cleansing. It uses a visual interface that allows you to streamline data quality improvements, data discovery, and data transformation. You can run any type of raw data through this solution to prepare it for use in your applications.

You can also run deduplication operations and check addresses before moving the information to the destination. Tibco Clarity offers several data visualizations that you can use while the data is being processed. This allows you to get a better understanding of that particular data set. Configure rules-based validation for another layer of data quality control. Once you set up the cleansing process, you can reuse that configuration for future raw data. This unique configuration helps to put Tibco on our list of top data cleansing tools. 

Key Benefits of Tibco Clarity

  • Visual data cleansing interface
  • Data visualizations
  • Rules-based validation

3) DemandTools

DemandTools is a data quality suite designed to help organizations improve their data. It works in Microsoft Dynamics 365 CRM and Salesforce CRM This solution works best on narrow data cleansing use cases. DemandTools’ Cleansing Tools module is dedicated to improving data quality. It does this by fixing and stopping duplicate records and managing lead conversions without duplicating contacts. The matching algorithm used for deduplication uses advanced techniques to discover more matches. While this module is the one dedicated to cleaning data, the other two modules in this software suite are also useful in supporting this goal. The Discovery Tools module helps you verify CRM data by comparing it to external data sources. The Maintenance Tools module streamlines many common CRM data management functions. This includes loading, reporting, record reassignments, backups, and manipulation.

Key Benefits of DemandTools

  • Specialized for Microsoft Dynamics 365 CRM and Salesforce CRM data cleansing
  • Provides data cleansing, discovery, and maintenance

4) RingLead

RingLead is a comprehensive data orchestration platform. It is an end-to-end solution for CRM and marketing automation data, rather than a dedicated data cleaning tool. The data quality features include normalization, deduplication, and linking leads. It will also assist with data enrichment and discovery. Other data processes that this platform provides include segmentation, scoring, list building, routing, and prospecting. As with the rest of our top data cleansing tools, this program offers an array of useful tools that enhance your data and better protect it. 

Key Benefits of RingLead

  • A comprehensive data orchestration platform
  • Specialized in CRM and marketing automation data

5) Melissa Clean Suite

Melissa Clean Suite is a data cleaning application that improves data quality in many leading CRM and ERP platforms. It works in programs like Salesforce, Oracle CRM, Oracle ERP, and Microsoft Dynamics CRM. Indeed, its wide integration with other software makes it one of the top data cleansing tools. 

Melissa Clean Suite contains a wide variety of features. These include data deduplication, contact autocompletion, data verification, data enrichment, continually updated contacts, real-time and batch processing, and data appending. You can easily add this solution to your CRM through the provided plugins.

Key Benefits of Melissa Clean Suite

  • Works with many CRM and ERP platforms
  • Dedicated data cleansing application

6) WinPure Clean & Match

WinPure Clean & Match is one of the locally installed top data cleansing tools. It helps you clean, deduplicate, and correct your data. It’s intended for business and consumer data contained in databases, CRMs, spreadsheets, and mailing lists. Clean & Match is a user-friendly solution, and as such, it is well suited for non-technical users or smaller businesses with limited IT resources. You can also add address verification through an optional module and set up rules-based cleaning processes.

Key Benefits of WinPure Clean & Match

  • Locally installed software
  • User friendly

7) Informatica Cloud Data Quality

Informatica Cloud Data Quality offers data quality and data governance. It achieves this through a self-service approach that makes it one of the top data cleansing tools. As such, it empowers everyone in your organization to get the high-quality data they need for their applications. You can leverage prebuilt data quality rules to quickly deploy many services, including deduplication, data enrichment, and standardization processes. This software suite also includes data discovery, data transformation, address verification, reusable rules, accelerators, and AI. The use of AI is important, as it will allow you to automate many parts of the data cleansing process.

Key Benefits of Informatica Cloud Data Quality

  • Self-service data cleansing, transformation, discovery, and governance platform
  • Built-in data quality rules

8) Oracle Enterprise Data Quality

Oracle Enterprise Data Quality is a top data cleansing tool for data quality management. It is designed to create reliable master data for integrating with your business applications. The data cleansing features include address verification, standardization, real-time and batch matching, and profiling. This advanced software is intended for advanced technical users. However, it does offer many features that can be used right out of the box by even non-technical users. Oracle Enterprise Data Quality also supports governance, integration, migration, master data management, and business intelligence.

Key Benefits of Oracle Enterprise Data Quality

  • Comprehensive data quality management platform
  • Creates reliable master data for business applications

9) SAS Data Quality

SAS Data Quality is a data quality solution designed to clean data where it is rather than transferring it from its original location. You can use this platform for working with on-premise and hybrid deployments. It also can be used for cloud-based data, relational databases, and data lakes. The data cleansing features include deduplication, correction, entity identification, and data remediation. 

This wide range of different functions helps to make SAS Data Quality one of the top data cleansing tools. However, that’s not all. SAS Data Quality also comes with data governance, data quality monitoring, master data management, data visualization, business glossary, and integration.

Key Benefits of SAS Data Quality

  • Cleans data at the source
  • Works with a wide range of data sources

10) IBM Infosphere Information Server

IBM Infosphere Information Server is a data integration platform. It includes many of the top data cleansing tools that you need. You can leverage this end-to-end solution for many services. This includes standardizing information, classifying and validating data, data, deduplicating records, and investigating source data. Ongoing monitoring ensures that your data stays clean and poor quality data doesn’t make it to your applications and services. You can use USAC and AVI for your address cleaning processes.

Other features included on this platform include data monitoring, data transformation, data governance, near real-time integration, digital transformation, and seamless scaling of your data quality operations.

Key Benefits of IBM Infosphere Information Server

  • End-to-end data integration platform
  • Stops poor quality data from moving into other systems

Start Cleaning Your Data with 

No matter what kind of business you use, you likely interact heavily with data. That’s why it is so important that you do everything you can to improve your data quality. This means you usin one of the top data cleansing tools on the market. The services here all offer different benefits and have different pricing options that may fit better with your business. Depending on the type of program you are looking for, you will also be able to take advantage of different permission settings, integration options, and administrative functions. 

In business, your job is to spend time making money. This means you need to spend less time and resources on dealing with duplicated records, managing an overwhelming number of records, and working with inaccurate data. 

If you are looking for the top data cleansing tools, make sure to check out’s Extract, Transform, and Load process gives you the tools you need to clean data before it reaches its destination. The tool is highly flexible, scalable, and user-friendly. Want more information? Book a call with us today to schedule a demo and see its usefulness for yourself!