As a fast-growing, young company, Penneo was acquiring new customers quickly and adopting more and more data-driven BI tools, including a CRM, a customer support system, and an ERP. They needed a way to stay on top of all of their pertinent customer information and their data-driven insights without overwhelming their resources or internal bandwidth.
Integrate.io's data integration platform gave them exactly that in a user-friendly, flexible ETL interface.
Penneo used Integrate.io's data integration platform to seamlessly integrate their data from multiple sources into the Amazon Web Services (AWS) data warehouse Amazon Redshift. Specifically, they gathered customer data - including usage and financial data - from:
- The Penneo application
- Pipedrive CRM
- Zendesk customer support
- Google Analytics
- ERP accounting system (e-conomic)
Integrating these data sources would allow them to better meet their clients' needs and gain an accurate understanding of their success and their financial standing.
Before Integrate.io, Penneo did not have a tool that allowed them to accurately understand their billing and their customer information. This is because their data sources did not effectively communicate with one another. As a result, they got varying billing numbers depending on which system they looked at.
With the Integrate.io platform, Penneo was able to start centralizing this information. This 360° understanding provided continuity between their usage, billing, and their CRM.
Overall, this change has allowed the company to grow the BI side of their business and better understand their customer behavior. This, in turn, has helped them improve their business strategies and serve a broader customer base.
