Integrate Salesforce Marketing Cloud with Close.io
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About Salesforce Marketing Cloud
Salesforce Marketing Cloud is made up of several different features that work together to help you quickly and easily build marketing campaigns, perform deep analysis on social media content and measure the results of your efforts. Here are some ways that Salesforce Marketing Cloud can help you take your marketing to the next level.
Close.io is a CRM with built-in communication tools that can track and assess the communication between team members and leads. Close.io gauges team member performance by using a number of metrics, including how many calls they are making, how long those calls last and the value of those calls. It can also track the lead’s side of an interaction by logging actions taken by email recipients - both holistically and individually - like exactly who opened an email and when.
Popular Use Cases
Bring all your Salesforce Marketing Cloud data to Amazon Redshift
Load your Salesforce Marketing Cloud data to Google BigQuery
ETL all your Salesforce Marketing Cloud data to Snowflake
Move your Salesforce Marketing Cloud data to MySQL
Bring all your Close.io data to Amazon Redshift
Load your Close.io data to Google BigQuery
ETL all your Close.io data to Snowflake
Move your Close.io data to MySQL
Integrate Salesforce Marketing Cloud With Close.io Today
Free 7-day trial. Easy setup.
Cancel any time.
Salesforce Marketing Cloud's End Points
Use Salesforce to Run Your Business
Salesforce Marketing Cloud is a suite of tools for marketers to use to create, execute and analyze campaigns across channels. Salesforce Marketing Cloud offers the capabilities you need to execute digital marketing campaigns that are centrally managed within one dashboard.
Where Salesforce Fixes Problems
You can use it to create an individual campaign or organize your efforts into multiple campaigns, giving your team flexibility in planning and managing your marketing initiatives. This solution helps you connect your marketing activities to your customer database so you can create more relevant, personal experiences. The Marketing Cloud is a critical piece of the foundation for a successful digital revolution for any brand.
Salesforce Marketing Cloud includes features that help marketers effectively manage: strategic planning, campaign creation, campaign tracking, marketing automation, analytics, and reporting. Salesforce Marketing Cloud also integrates easily with other Salesforce applications and data extensions, allowing you to integrate your marketing efforts with your customer relationship management (CRM) system and data management systems without compromising on real-time functionality.
Campaign Planning Tools
With Salesforce Marketing Cloud, you can easily focus on creating and implementing a cohesive marketing plan rather than completing busywork. The toolset integrates with multiple Salesforce applications and gives you access to information on your customers and their behaviors, which allows you to create measurable relevant campaigns.
The powerful reporting tools in SFMC give you insight into your campaign data. You can access your campaign data easily and find insights about your audience and how your content resonated with them.
Integrate With Other Systems
Salesforce Marketing Cloud integrates seamlessly with other Salesforce applications, using APIs to connect to things like customer relationship management (CRM) and marketing automation tools. This allows you to incorporate insights into your campaigns and analyze results across all of your marketing streams.
The Marketing Cloud's marketing automation capabilities help you manage and deliver content to customers based on behavior, allowing for a deeper level of personalization. This allows you to send the right message to the right person at the right time, resulting in more impactful and effective marketing metrics.
Improve Customer Experience
By connecting marketing efforts directly to your CRM system, you can automate content creation based on your customers’ behavior. This allows you to send the right message to the right person at the right time, resulting in more personalized campaigns that meet their needs.
Leverage Customer Data Insights
Salesforce Customer Data Platform (CDP) helps you use customer data to drive better business outcomes and workflows. It enables you to process, enrich and understand customer data across multiple data sources. With the CDP, you can build a complete picture of your customers’ needs and behaviors to create more relevant offers that will increase your customer lifetime value (LTV).
With Salesforce Marketing Cloud, you can access the insights from the CDP so you can create more personalized messaging for your customers. For example, you could use the CDP to identify how many people have downloaded a particular product and when they did so. When you combine that information with data from other sources, like your website or social media accounts, you can identify which of your customers are more likely to download a product and when they did it.
Data like this gives you better insights into your customer's behavior and allows you to target them with content and offers that build loyalty. This makes it easy for you to communicate with them at the right time, based on their behavior.
Increase Promotional Opportunities
Salesforce Marketing Cloud provides a seamless way to launch and execute campaigns across all major social media platforms. It integrates with your Salesforce marketing automation system within the Marketing Cloud. You can then use the links in your messaging to promote content or offers that you want to share with your customers based on their behavior. This allows you to bring great content directly to your customer’s inboxes, which is a great way to build loyalty and engagement. Salesforce Marketing Cloud also integrates with advertising platforms that allow you to target your customer base more effectively. This helps you increase the number of people who see your content and advertisements.
Engage With Customers on Social Media
Social media marketing is a great way to engage with your customers and build loyalty. Track their behavior on social media channels, identifying things they share or like, which gives you some insight into their interests and motivations. You can then use this information to create targeted, relevant content that meets their needs and increases engagement.
Use Marketing Lists To Build Reach
Using marketing lists enables you to target your audience based on specific demographics. For example, if you want to reach more women, you can use a specific list for women who are in their 30s, looking for a new car. You can then track the behavior of people who see your content and offer. This gives you a very targeted group of people, which allows you to build your reach and deliver more relevant messaging with your content.
Find Ways to Measure and Monitor Success
The Marketing Cloud provides lots of great reporting tools that give you lots of insight into how your campaign is doing. It enables you to monitor how much exposure your campaign received and how it impacted conversions. These tools help you determine whether or not your efforts are successful and refine them as needed.
Pair Integrate.io With Salesforce
To get the most out of Salesforce Marketing Cloud, you need to feed it a lot of information. Usually, you would have to do this by re-entering data from other systems into Salesforce or integrating Salesforce with another program. Integrate.io integrates with Salesforce and also lets you automate the process of transferring information so that it can run smoothly without constant input from people.
Integrate.io makes it easy to integrate databases with Salesforce so that it gets all of the information that your company needs. The best part of this is that you don't have to use code to do it. Integrate.io's interface makes it easier to integrate with Salesforce without needing a lot of technical expertise.
Companies struggle with Salesforce because they cannot integrate their databases with it. This means that they duplicate and waste effort transferring data to Salesforce, which also slows down operations. Integrate.io eliminates this wasted time and effort by integrating databases with Salesforce so that the information that you need can be imported directly into the system with templates and segmentation using the Marketing Cloud connector, also known as Marketing Cloud Connect, with proper authentication for digital marketing automation. You need fewer systems to operate and they run more efficiently.
How Integrate.io Can Help
Salesforce Marketing Cloud marketing platform provides a wealth of marketing tools designed to meet the needs of both small businesses and enterprise customers. Rather than trying to implement it on your own, get help from Integrate.io, whether your team uses Microsoft or Mac ecosystem to manage Salesforce Marketing Cloud data for your business unit.
Integrate.io can help with a wide range of technical and business requirements, including connecting databases to Salesforce and automating data transfers. You can set up a system to feed Salesforce all of the information that it needs without anyone having to lift a finger. Sign up for a seven-day trial to see how Integrate.io can make a difference in how you use Salesforce.
Close.io's End Points
Request information about a contact that works for one of your leads, including the contact’s name, title, phone number, ID or email address. This data allows you to more closely track communications, both with individual contacts and with groups of contacts within a company.
Track all actions that are related to a lead, including emails, phone calls, notes and status changes. Then, retrieve data about those activities, such as the content of a note, the length of a call or the date and time that a status was changed. This information will give you a more detailed view of your team’s interactions with that lead.
Retrieve details surrounding a deal or potential deal, such as who the deal is with, the value of the deal, and its status (i.e. whether it is won, lost, or active). You can then more accurately project your business’ revenue and gauge the performance of team members involved with those opportunities.
Get data about a subset of agents within your company, including the status of their deals, which team members belong to that organization and what their contact information is. Then, use this data to generate more detailed analytics on various segments of your team.
Close.io Custom Fields
Create custom Close.io fields that track data in ways that are more useful to your company. For example, create a custom list of categories to sort your leads by and use those fields to perform lead searches that are more relevant to the specific interests of your company.