Integrate Salesforce Marketing Cloud with AdRoll
Integrate Salesforce Marketing Cloud with AdRoll Today
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About Salesforce Marketing Cloud
Salesforce Marketing Cloud is made up of several different features that work together to help you quickly and easily build marketing campaigns, perform deep analysis on social media content and measure the results of your efforts. Here are some ways that Salesforce Marketing Cloud can help you take your marketing to the next level.
About AdRoll
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Popular Use Cases
Bring all your Salesforce Marketing Cloud data to Amazon Redshift
Load your Salesforce Marketing Cloud data to Google BigQuery
ETL all your Salesforce Marketing Cloud data to Snowflake
Move your Salesforce Marketing Cloud data to MySQL
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Integrate Salesforce Marketing Cloud With AdRoll Today
Free 7-day trial. Easy setup.
Cancel any time.
Salesforce Marketing Cloud's End Points
Use Salesforce to Run Your Business
Salesforce Marketing Cloud is a suite of tools for marketers to use to create, execute and analyze campaigns across channels. Salesforce Marketing Cloud offers the capabilities you need to execute digital marketing campaigns that are centrally managed within one dashboard.
Where Salesforce Fixes Problems
You can use it to create an individual campaign or organize your efforts into multiple campaigns, giving your team flexibility in planning and managing your marketing initiatives. This solution helps you connect your marketing activities to your customer database so you can create more relevant, personal experiences. The Marketing Cloud is a critical piece of the foundation for a successful digital revolution for any brand.
Salesforce Features
Salesforce Marketing Cloud includes features that help marketers effectively manage: strategic planning, campaign creation, campaign tracking, marketing automation, analytics, and reporting. Salesforce Marketing Cloud also integrates easily with other Salesforce applications and data extensions, allowing you to integrate your marketing efforts with your customer relationship management (CRM) system and data management systems without compromising on real-time functionality.
Campaign Planning Tools
With Salesforce Marketing Cloud, you can easily focus on creating and implementing a cohesive marketing plan rather than completing busywork. The toolset integrates with multiple Salesforce applications and gives you access to information on your customers and their behaviors, which allows you to create measurable relevant campaigns.
Generate Reports
The powerful reporting tools in SFMC give you insight into your campaign data. You can access your campaign data easily and find insights about your audience and how your content resonated with them.
Integrate With Other Systems
Salesforce Marketing Cloud integrates seamlessly with other Salesforce applications, using APIs to connect to things like customer relationship management (CRM) and marketing automation tools. This allows you to incorporate insights into your campaigns and analyze results across all of your marketing streams.
Automate Marketing
The Marketing Cloud's marketing automation capabilities help you manage and deliver content to customers based on behavior, allowing for a deeper level of personalization. This allows you to send the right message to the right person at the right time, resulting in more impactful and effective marketing metrics.
Improve Customer Experience
By connecting marketing efforts directly to your CRM system, you can automate content creation based on your customers’ behavior. This allows you to send the right message to the right person at the right time, resulting in more personalized campaigns that meet their needs.
Leverage Customer Data Insights
Salesforce Customer Data Platform (CDP) helps you use customer data to drive better business outcomes and workflows. It enables you to process, enrich and understand customer data across multiple data sources. With the CDP, you can build a complete picture of your customers’ needs and behaviors to create more relevant offers that will increase your customer lifetime value (LTV).
With Salesforce Marketing Cloud, you can access the insights from the CDP so you can create more personalized messaging for your customers. For example, you could use the CDP to identify how many people have downloaded a particular product and when they did so. When you combine that information with data from other sources, like your website or social media accounts, you can identify which of your customers are more likely to download a product and when they did it.
Data like this gives you better insights into your customer's behavior and allows you to target them with content and offers that build loyalty. This makes it easy for you to communicate with them at the right time, based on their behavior.
Increase Promotional Opportunities
Salesforce Marketing Cloud provides a seamless way to launch and execute campaigns across all major social media platforms. It integrates with your Salesforce marketing automation system within the Marketing Cloud. You can then use the links in your messaging to promote content or offers that you want to share with your customers based on their behavior. This allows you to bring great content directly to your customer’s inboxes, which is a great way to build loyalty and engagement. Salesforce Marketing Cloud also integrates with advertising platforms that allow you to target your customer base more effectively. This helps you increase the number of people who see your content and advertisements.
Engage With Customers on Social Media
Social media marketing is a great way to engage with your customers and build loyalty. Track their behavior on social media channels, identifying things they share or like, which gives you some insight into their interests and motivations. You can then use this information to create targeted, relevant content that meets their needs and increases engagement.
Use Marketing Lists To Build Reach
Using marketing lists enables you to target your audience based on specific demographics. For example, if you want to reach more women, you can use a specific list for women who are in their 30s, looking for a new car. You can then track the behavior of people who see your content and offer. This gives you a very targeted group of people, which allows you to build your reach and deliver more relevant messaging with your content.
Find Ways to Measure and Monitor Success
The Marketing Cloud provides lots of great reporting tools that give you lots of insight into how your campaign is doing. It enables you to monitor how much exposure your campaign received and how it impacted conversions. These tools help you determine whether or not your efforts are successful and refine them as needed.
Pair Integrate.io With Salesforce
To get the most out of Salesforce Marketing Cloud, you need to feed it a lot of information. Usually, you would have to do this by re-entering data from other systems into Salesforce or integrating Salesforce with another program. Integrate.io integrates with Salesforce and also lets you automate the process of transferring information so that it can run smoothly without constant input from people.
Integrate.io makes it easy to integrate databases with Salesforce so that it gets all of the information that your company needs. The best part of this is that you don't have to use code to do it. Integrate.io's interface makes it easier to integrate with Salesforce without needing a lot of technical expertise.
Companies struggle with Salesforce because they cannot integrate their databases with it. This means that they duplicate and waste effort transferring data to Salesforce, which also slows down operations. Integrate.io eliminates this wasted time and effort by integrating databases with Salesforce so that the information that you need can be imported directly into the system with templates and segmentation using the Marketing Cloud connector, also known as Marketing Cloud Connect, with proper authentication for digital marketing automation. You need fewer systems to operate and they run more efficiently.
How Integrate.io Can Help
Salesforce Marketing Cloud marketing platform provides a wealth of marketing tools designed to meet the needs of both small businesses and enterprise customers. Rather than trying to implement it on your own, get help from Integrate.io, whether your team uses Microsoft or Mac ecosystem to manage Salesforce Marketing Cloud data for your business unit.
Integrate.io can help with a wide range of technical and business requirements, including connecting databases to Salesforce and automating data transfers. You can set up a system to feed Salesforce all of the information that it needs without anyone having to lift a finger. Sign up for a seven-day trial to see how Integrate.io can make a difference in how you use Salesforce.
AdRoll's End Points
AdRoll Advertisables
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
AdRoll Audience
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
AdRoll Prospecting
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
AdRoll Reporting
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.