Salesforce Marketing Cloud

Integrate Salesforce Marketing Cloud with IBM DB2

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About Salesforce Marketing Cloud

Salesforce Marketing Cloud is made up of several different features that work together to help you quickly and easily build marketing campaigns, perform deep analysis on social media content and measure the results of your efforts. Here are some ways that Salesforce Marketing Cloud can help you take your marketing to the next level.

About IBM DB2

As a hybrid data approach, the IBM Db2 suite of products integrates all aspects of data management and analytics – for both relational and object-oriented data models – within a single, highly-compatible family of tools and technologies. IBM Db2 offers RDBMS, data warehousing, and data engine tools for cloud-based systems and on-premises systems. Plus, with’s native Db2 connector, you can instantly connect to any piece of the IBM Db2 toolkit to leverage Db2's capacity to share, access, and analyze both structured and unstructured data – no matter where it is located.

Popular Use Cases

Bring all your Salesforce Marketing Cloud data to Amazon Redshift

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ETL all your Salesforce Marketing Cloud data to Snowflake

Move your Salesforce Marketing Cloud data to MySQL

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Salesforce Marketing Cloud's End Points

Use Salesforce to Run Your Business

Salesforce Marketing Cloud is a suite of tools for marketers to use to create, execute and analyze campaigns across channels. Salesforce Marketing Cloud offers the capabilities you need to execute digital marketing campaigns that are centrally managed within one dashboard.

Where Salesforce Fixes Problems

You can use it to create an individual campaign or organize your efforts into multiple campaigns, giving your team flexibility in planning and managing your marketing initiatives. This solution helps you connect your marketing activities to your customer database so you can create more relevant, personal experiences. The Marketing Cloud is a critical piece of the foundation for a successful digital revolution for any brand.

Salesforce Features

Salesforce Marketing Cloud includes features that help marketers effectively manage: strategic planning, campaign creation, campaign tracking, marketing automation, analytics, and reporting. Salesforce Marketing Cloud also integrates easily with other Salesforce applications and data extensions, allowing you to integrate your marketing efforts with your customer relationship management (CRM) system and data management systems without compromising on real-time functionality.

Campaign Planning Tools

With Salesforce Marketing Cloud, you can easily focus on creating and implementing a cohesive marketing plan rather than completing busywork. The toolset integrates with multiple Salesforce applications and gives you access to information on your customers and their behaviors, which allows you to create measurable relevant campaigns.

Generate Reports

The powerful reporting tools in SFMC give you insight into your campaign data. You can access your campaign data easily and find insights about your audience and how your content resonated with them.

Integrate With Other Systems

Salesforce Marketing Cloud integrates seamlessly with other Salesforce applications, using APIs to connect to things like customer relationship management (CRM) and marketing automation tools. This allows you to incorporate insights into your campaigns and analyze results across all of your marketing streams.

Automate Marketing

The Marketing Cloud's marketing automation capabilities help you manage and deliver content to customers based on behavior, allowing for a deeper level of personalization. This allows you to send the right message to the right person at the right time, resulting in more impactful and effective marketing metrics.

Improve Customer Experience

By connecting marketing efforts directly to your CRM system, you can automate content creation based on your customers’ behavior. This allows you to send the right message to the right person at the right time, resulting in more personalized campaigns that meet their needs.

Leverage Customer Data Insights

Salesforce Customer Data Platform (CDP) helps you use customer data to drive better business outcomes and workflows. It enables you to process, enrich and understand customer data across multiple data sources. With the CDP, you can build a complete picture of your customers’ needs and behaviors to create more relevant offers that will increase your customer lifetime value (LTV).
With Salesforce Marketing Cloud, you can access the insights from the CDP so you can create more personalized messaging for your customers. For example, you could use the CDP to identify how many people have downloaded a particular product and when they did so. When you combine that information with data from other sources, like your website or social media accounts, you can identify which of your customers are more likely to download a product and when they did it.
Data like this gives you better insights into your customer's behavior and allows you to target them with content and offers that build loyalty. This makes it easy for you to communicate with them at the right time, based on their behavior.

Increase Promotional Opportunities

Salesforce Marketing Cloud provides a seamless way to launch and execute campaigns across all major social media platforms. It integrates with your Salesforce marketing automation system within the Marketing Cloud. You can then use the links in your messaging to promote content or offers that you want to share with your customers based on their behavior. This allows you to bring great content directly to your customer’s inboxes, which is a great way to build loyalty and engagement. Salesforce Marketing Cloud also integrates with advertising platforms that allow you to target your customer base more effectively. This helps you increase the number of people who see your content and advertisements.

Engage With Customers on Social Media

Social media marketing is a great way to engage with your customers and build loyalty. Track their behavior on social media channels, identifying things they share or like, which gives you some insight into their interests and motivations. You can then use this information to create targeted, relevant content that meets their needs and increases engagement.

Use Marketing Lists To Build Reach

Using marketing lists enables you to target your audience based on specific demographics. For example, if you want to reach more women, you can use a specific list for women who are in their 30s, looking for a new car. You can then track the behavior of people who see your content and offer. This gives you a very targeted group of people, which allows you to build your reach and deliver more relevant messaging with your content.

Find Ways to Measure and Monitor Success

The Marketing Cloud provides lots of great reporting tools that give you lots of insight into how your campaign is doing. It enables you to monitor how much exposure your campaign received and how it impacted conversions. These tools help you determine whether or not your efforts are successful and refine them as needed.

Pair With Salesforce

To get the most out of Salesforce Marketing Cloud, you need to feed it a lot of information. Usually, you would have to do this by re-entering data from other systems into Salesforce or integrating Salesforce with another program. integrates with Salesforce and also lets you automate the process of transferring information so that it can run smoothly without constant input from people. makes it easy to integrate databases with Salesforce so that it gets all of the information that your company needs. The best part of this is that you don't have to use code to do it.'s interface makes it easier to integrate with Salesforce without needing a lot of technical expertise.
Companies struggle with Salesforce because they cannot integrate their databases with it. This means that they duplicate and waste effort transferring data to Salesforce, which also slows down operations. eliminates this wasted time and effort by integrating databases with Salesforce so that the information that you need can be imported directly into the system with templates and segmentation using the Marketing Cloud connector, also known as Marketing Cloud Connect, with proper authentication for digital marketing automation. You need fewer systems to operate and they run more efficiently.

How Can Help

Salesforce Marketing Cloud marketing platform provides a wealth of marketing tools designed to meet the needs of both small businesses and enterprise customers. Rather than trying to implement it on your own, get help from, whether your team uses Microsoft or Mac ecosystem to manage Salesforce Marketing Cloud data for your business unit. can help with a wide range of technical and business requirements, including connecting databases to Salesforce and automating data transfers. You can set up a system to feed Salesforce all of the information that it needs without anyone having to lift a finger. Sign up for a seven-day trial to see how can make a difference in how you use Salesforce.

IBM DB2's End Points

IBM Db2 Database

Db2 Database is a relational database management system (RDBMS) optimized for high-performance transactional workloads. As an operational database management system, Db2 Database is not only highly performant and reliable, but it also allows you to derive actionable insights from your operational data. Db2 Database delivers advanced features like in-memory technology, storage optimization, continuous data availability, workload management, and cutting-edge management and development tools. Db2 Database is compatible with Windows, Linux, and Unix.

IBM Db2 on Cloud (IBM Db2 Hosted)

Db2 on Cloud is a fully-managed, SQL-based transactional database that runs on the cloud. One of the defining characteristics of Db2 on Cloud is its high-availability option, which delivers 99.99% uptime (according to IBM). This cloud-based database offers automatic security updates and independently scalable storage and processing, which automatically scales resources up and down based on usage requirements. Available on AWS and IBM Cloud, Db2 on Cloud delivers advanced features for backup and recovery, encryption, and data federation. Through its private networking features, you can also deploy Db2 on Cloud on a private network accessible over a secure VPN. Db2 Hosted is the hosted, unmanaged version of the Db2 on Cloud SQL-based cloud database.

IBM Db2 Warehouse

As a data management system optimized for high-speed read operations, data aggregation, and analysis, IBM Db2 Warehouse has evolved over time to offer a range of advanced analytics and data management features. Db2 Warehouse allows you to combine data from various transactional and operational database systems, and analyze it to find deep insights, patterns, and hidden relationships. Db2 Warehouse supports a range of data types, machine learning algorithms, analytical models. For example, Db2 Warehouse supports relational data, non-relational data, geospatial data, multi-parallel processing, predictive modeling algorithms, in-memory analytical processing, Apache Spark, RStudio, XML data, embedded Spark Analytics engine, and more. Db2 Warehouse runs on-premises, on the private cloud, and on various public clouds as a managed or unmanaged solution.

IBM Db2 Warehouse on Cloud (dashbDB for Analytics)

Db2 Warehouse on Cloud (formerly known as “dashDB for Analytics”) is a fully-managed, highly-scalable, cloud-based data warehouse management system. IBM optimized Db2 Warehouse on Cloud to perform compute-heavy data analytics and machine learning processes at scale. The product offers autonomous cloud services with Db2's autonomous self-tuning processing engine, in addition to its fully-automated database monitoring, uptime monitoring, and operations monitoring. Db2 Warehouse on Cloud also includes capabilities for column-based storage, querying compressed datasets, data skipping, and in-memory processing. Finally, Db2 Warehouse on Cloud delivers in-database geospatial data and machine learning features – including algorithms for ANOVA, Association Rule, k-means, Naïve Bayes, Regression analysis, in-database spatial analytics, support for Esri data types, and it natively includes Python drivers and a Db2 Python integration for Jupyter Notebooks. To access these and other features, you can deploy Db2 Warehouse on Cloud via AWS or IBM Cloud.


Db2 BigSQL (formerly known as “IBM SQL”) is a high-performance SQL data engine on Hadoop featuring a Massively Parallel Processing (MPP) architecture. Also known as “Big SQL,” this highly-scalable data engine offers ease and security while querying data from multiple sources across your enterprise. Big SQL can rapidly query data from the widest variety of sources such as RDBMS, HDFS, WebHDFS, object stores, and NoSQL databases. As a hybrid ANSI-compliant SQL engine, Big SQL is highly performant when running queries on unstructured streaming data. Finally, Big SQL is compatible with the entire suite of Db2 products, in addition to the IBM Integrated Analytics System.

Db2 Event Store

Db2 Event Store is a data management system optimized for storing and analyzing high-speed, high-volume, streaming data. Use-cases for Db2 Event Store include Internet of Things (IoT) networks, financial services systems, telecommunications networks, industrial systems, and online retail business systems. The solution offers high-speed analytics and data capture features that allow you to save and analyze up to 250 billion event records daily using only three server nodes. Db2 Event Store integrates IBM Watson Studio technology to support artificial intelligence and machine learning analyses. The solution was also built on Spark, so it works with Spark SQL, Spark Machine Learning, and other compatible tools. Finally, Db2 Event Store supports Go, ODBC, JDBC, Python, and other languages.

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