Salesforce Marketing Cloud
Amazon Kinesis

Integrate Salesforce Marketing Cloud with Amazon Kinesis

Integrate Salesforce Marketing Cloud with Amazon Kinesis Today

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About Salesforce Marketing Cloud

Salesforce Marketing Cloud is made up of several different features that work together to help you quickly and easily build marketing campaigns, perform deep analysis on social media content and measure the results of your efforts. Here are some ways that Salesforce Marketing Cloud can help you take your marketing to the next level.

About Amazon Kinesis

Amazon Kinesis is a powerful analytics solution that overcomes the batch-processing challenges of Hadoop — and similar solutions — which don't allow real-time precision in decision-making because they can't rapidly process high volumes of streaming data. With its ability to process hundreds of terabytes of streaming data per hour, Kinesis allows you to develop apps that rely on real-time data to fuel AI analytics, machine learning insights, and other applications. Kineses enables instant responses by eliminating the delay associated with batch processing.

Popular Use Cases

Bring all your Salesforce Marketing Cloud data to Amazon Redshift

Load your Salesforce Marketing Cloud data to Google BigQuery

ETL all your Salesforce Marketing Cloud data to Snowflake

Move your Salesforce Marketing Cloud data to MySQL

Bring all your Amazon Kinesis data to Amazon Redshift

Load your Amazon Kinesis data to Google BigQuery

ETL all your Amazon Kinesis data to Snowflake

Move your Amazon Kinesis data to MySQL

Integrate Salesforce Marketing Cloud With Amazon Kinesis Today

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Salesforce Marketing Cloud's End Points

Use Salesforce to Run Your Business

Salesforce Marketing Cloud is a suite of tools for marketers to use to create, execute and analyze campaigns across channels. Salesforce Marketing Cloud offers the capabilities you need to execute digital marketing campaigns that are centrally managed within one dashboard.

Where Salesforce Fixes Problems

You can use it to create an individual campaign or organize your efforts into multiple campaigns, giving your team flexibility in planning and managing your marketing initiatives. This solution helps you connect your marketing activities to your customer database so you can create more relevant, personal experiences. The Marketing Cloud is a critical piece of the foundation for a successful digital revolution for any brand.

Salesforce Features

Salesforce Marketing Cloud includes features that help marketers effectively manage: strategic planning, campaign creation, campaign tracking, marketing automation, analytics, and reporting. Salesforce Marketing Cloud also integrates easily with other Salesforce applications and data extensions, allowing you to integrate your marketing efforts with your customer relationship management (CRM) system and data management systems without compromising on real-time functionality.

Campaign Planning Tools

With Salesforce Marketing Cloud, you can easily focus on creating and implementing a cohesive marketing plan rather than completing busywork. The toolset integrates with multiple Salesforce applications and gives you access to information on your customers and their behaviors, which allows you to create measurable relevant campaigns.

Generate Reports

The powerful reporting tools in SFMC give you insight into your campaign data. You can access your campaign data easily and find insights about your audience and how your content resonated with them.

Integrate With Other Systems

Salesforce Marketing Cloud integrates seamlessly with other Salesforce applications, using APIs to connect to things like customer relationship management (CRM) and marketing automation tools. This allows you to incorporate insights into your campaigns and analyze results across all of your marketing streams.

Automate Marketing

The Marketing Cloud's marketing automation capabilities help you manage and deliver content to customers based on behavior, allowing for a deeper level of personalization. This allows you to send the right message to the right person at the right time, resulting in more impactful and effective marketing metrics.

Improve Customer Experience

By connecting marketing efforts directly to your CRM system, you can automate content creation based on your customers’ behavior. This allows you to send the right message to the right person at the right time, resulting in more personalized campaigns that meet their needs.

Leverage Customer Data Insights

Salesforce Customer Data Platform (CDP) helps you use customer data to drive better business outcomes and workflows. It enables you to process, enrich and understand customer data across multiple data sources. With the CDP, you can build a complete picture of your customers’ needs and behaviors to create more relevant offers that will increase your customer lifetime value (LTV).
With Salesforce Marketing Cloud, you can access the insights from the CDP so you can create more personalized messaging for your customers. For example, you could use the CDP to identify how many people have downloaded a particular product and when they did so. When you combine that information with data from other sources, like your website or social media accounts, you can identify which of your customers are more likely to download a product and when they did it.
Data like this gives you better insights into your customer's behavior and allows you to target them with content and offers that build loyalty. This makes it easy for you to communicate with them at the right time, based on their behavior.

Increase Promotional Opportunities

Salesforce Marketing Cloud provides a seamless way to launch and execute campaigns across all major social media platforms. It integrates with your Salesforce marketing automation system within the Marketing Cloud. You can then use the links in your messaging to promote content or offers that you want to share with your customers based on their behavior. This allows you to bring great content directly to your customer’s inboxes, which is a great way to build loyalty and engagement. Salesforce Marketing Cloud also integrates with advertising platforms that allow you to target your customer base more effectively. This helps you increase the number of people who see your content and advertisements.

Engage With Customers on Social Media

Social media marketing is a great way to engage with your customers and build loyalty. Track their behavior on social media channels, identifying things they share or like, which gives you some insight into their interests and motivations. You can then use this information to create targeted, relevant content that meets their needs and increases engagement.

Use Marketing Lists To Build Reach

Using marketing lists enables you to target your audience based on specific demographics. For example, if you want to reach more women, you can use a specific list for women who are in their 30s, looking for a new car. You can then track the behavior of people who see your content and offer. This gives you a very targeted group of people, which allows you to build your reach and deliver more relevant messaging with your content.

Find Ways to Measure and Monitor Success

The Marketing Cloud provides lots of great reporting tools that give you lots of insight into how your campaign is doing. It enables you to monitor how much exposure your campaign received and how it impacted conversions. These tools help you determine whether or not your efforts are successful and refine them as needed.

Pair Integrate.io With Salesforce

To get the most out of Salesforce Marketing Cloud, you need to feed it a lot of information. Usually, you would have to do this by re-entering data from other systems into Salesforce or integrating Salesforce with another program. Integrate.io integrates with Salesforce and also lets you automate the process of transferring information so that it can run smoothly without constant input from people.
Integrate.io makes it easy to integrate databases with Salesforce so that it gets all of the information that your company needs. The best part of this is that you don't have to use code to do it. Integrate.io's interface makes it easier to integrate with Salesforce without needing a lot of technical expertise.
Companies struggle with Salesforce because they cannot integrate their databases with it. This means that they duplicate and waste effort transferring data to Salesforce, which also slows down operations. Integrate.io eliminates this wasted time and effort by integrating databases with Salesforce so that the information that you need can be imported directly into the system with templates and segmentation using the Marketing Cloud connector, also known as Marketing Cloud Connect, with proper authentication for digital marketing automation. You need fewer systems to operate and they run more efficiently.

How Integrate.io Can Help

Salesforce Marketing Cloud marketing platform provides a wealth of marketing tools designed to meet the needs of both small businesses and enterprise customers. Rather than trying to implement it on your own, get help from Integrate.io, whether your team uses Microsoft or Mac ecosystem to manage Salesforce Marketing Cloud data for your business unit.
Integrate.io can help with a wide range of technical and business requirements, including connecting databases to Salesforce and automating data transfers. You can set up a system to feed Salesforce all of the information that it needs without anyone having to lift a finger. Sign up for a seven-day trial to see how Integrate.io can make a difference in how you use Salesforce.

Amazon Kinesis's End Points

Amazon Kinesis Video Streams

Amazon Kineses Video Streams allow you to safely ingest streaming video data from millions of linked devices into AWS for machine learning, analytical, and other processing purposes. The platform then encrypts, stores, and indexes the video data so you can access video with simple APIs, play live video streams, and offer on-demand playback. When incorporating this technology with Amazon Rekognition Video, TensorFlow, ApacheMxNet, and OpenCV, Amazon Kineses Video Streams makes it possible to build video analytics and computer vision processes into your applications.

Amazon Kinesis Data Streams

By capturing, processing, and storing data streams, Amazon Kinesis offers a real-time data streaming solution to ingest large amounts of information from hundreds of thousands — even millions — of sources at the gigabytes-per-second scale. The massive scalability of this solution lets you capture and produce immediate analytics on data pertaining to financial transactions, database event streams, location tracking data, clickstreams, social media activity, and more. Since the availability of streaming data happens in milliseconds, the platform enables real-time analytics of this information for instant detection of anomalies, dynamic price adjustments, precise dashboard metrics, and more.

Amazon Kinesis Data Firehose

Amazon Kinesis Data Firehose provides a simple and durable way to pull your streaming data into data warehouses, data lakes, and analytics solutions. Due to its compatibility with Splunk, Amazon Redshift, Amazon S3, and Amazon Elasticsearch Service, Kinesis Data Firehose empowers real-time data analytics for the dashboarding and BI tools you've come to trust. Fully managed and automatically scaling, you can use Firehose to encrypt, batch, transform, and compress your information before ingestion to boost security and save on disk space.

Amazon Kinesis Data Analytics

Amazon Kinesis Data Analytics helps users without programming knowledge to analyze data streams with SQL or Java. For team members who know SQL, an SQL editor and templates are available for creating streaming applications or querying streaming data. Meanwhile, those with Java knowledge can develop more nuanced streaming applications that perform real-time data transformations and analytical processes.

Integrate Salesforce Marketing Cloud With Amazon Kinesis Today

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Integrates With

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8x8
AdRoll
Aftership
Airtable
Amazon Aurora
Amazon Kinesis
Amazon RDS
Amazon Redshift
Amazon S3
Amplitude
AppsFlyer
Asana
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AskNicely
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Autopilot
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Basecamp
BigCommerce
Bill.com
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Box
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Braintree
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Branch
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Microsoft Azure SQL Database
Mixpanel
Mode
MongoDB
MongoDB Atlas
MySQL
NetSuite
Oracle
Oracle Responsys
Outbrain
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Integrate Salesforce Marketing Cloud With Amazon Kinesis Today

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