Turn completed orders or support interactions into Trustpilot review invitations, deduplicated, rate-limited to Trustpilot's own API, and tracked row by row, with no manual template work or mail-merge scripts required.
Trustpilot is where consumer brands collect and display service reviews: post-purchase feedback, delivery experience ratings, support interaction scores. CX, marketing, and ops teams rely on Trustpilot's public review pages and star ratings to build trust with new customers, and on the invitation flow to keep that pipeline of reviews coming in after every order or ticket closes.
The gap shows up on the sending side. Getting a customer into Trustpilot's invitation queue usually means exporting a list of recent orders, matching it against a template in the Trustpilot Business portal, and pushing it through by hand or with a one-off script. There's no built-in way to skip customers who were already invited last week, no shared rate limiting against Trustpilot's API, and no record of which invitations actually went out versus which ones bounced.
That's the problem the new Integrate.io Trustpilot connector solves, on both sides of the workflow. The source pulls reviews and business categories back out of Trustpilot. The new destination pushes invitations in, completing the loop on a single platform instead of a read-only feed.
What the connector does
The Integrate.io Trustpilot destination posts one invitation to Trustpilot's Invitations API per input record, using a template already defined in your Trustpilot Business portal. The full Integrate.io platform sits upstream of that API call, which means:
- Scheduled or triggered sends: Run invitation batches on whatever cadence fits the workflow, right after a delivery is marked complete, hourly, daily, or on a custom schedule.
- Transformation built in: Parse order or ticket data, map fields to Trustpilot's invitation schema, deduplicate repeat customers, and apply custom sender, locale, or reply-to logic per row before anything is sent.
- Any source: Pull the underlying order, delivery, or ticket data from Postgres, Snowflake, BigQuery, Redshift, S3, REST APIs, and 200+ other sources.
- Production-grade operations: Rate-limited delivery matched to Trustpilot's documented limits, per-row field overrides, full run history, and success and failure audit files written to your own storage, the same infrastructure running millions of business-critical pipelines for our customers today.
It's not a mail-merge tool bolted onto an export. It's a real pipeline, built for teams who need review invitations to go out as reliably as any other production workflow, and who need a clean record of exactly what was sent.
Use cases for any Trustpilot customer
Here are several patterns that Trustpilot customers are increasingly asking about:
Trigger invitations straight from your warehouse: Query completed orders or closed tickets directly out of Snowflake, BigQuery, or Redshift and send invitations on the same schedule the warehouse refreshes on. No export step, no CSV sitting in a shared drive waiting to be uploaded.
Dedupe consumers before every send: Apply different dedup rules for different customer segments, loyalty members, repeat buyers, one-time purchasers, so nobody gets invited twice in the same week regardless of how many systems their order touched.
Route invitations by segment with per-row overrides: Override sender name, reply-to address, locale, or template on a row-by-row basis, so a UK order and a US order can use different senders and templates in the same batch.
Feed AI and analytics models with review outcomes: Combine Trustpilot's read side with the new write side to build a closed loop, invite, collect, then pull results back for sentiment clustering or trend analysis. Any data Integrate.io ingests can be transformed and prepared for downstream AI workflows.
Replace fragile manual exports: If invitations currently depend on someone exporting a list and uploading it to Trustpilot by hand, that step is a single point of failure. The connector replaces that with a pipeline that runs continuously, with full observability and no babysitting.
Why fixed-fee matters for this use case
Most data integration tools charge per row, per connector, or per monthly active record. For a high-volume use case like review invitations, where every completed order or closed ticket is a candidate for a send, that pricing model punishes exactly the customers who are using the product the way it's meant to be used.
Integrate.io charges a fixed fee regardless of how many invitations move through the pipeline each month. Whether a retailer is sending a few hundred invitations a week or tens of thousands a day during a seasonal peak, the bill doesn't move with volume. That matters most for multi-brand retailers, high-order-volume ecommerce businesses, and any team that expects invitation volume to grow.
Getting started
The Trustpilot connector, source and destination, is available now to all Integrate.io customers.
The fastest way to see it against your own data is to book a call. A solutions engineer will look at your order or ticket schema, your existing Trustpilot templates, and the cadence you need invitations to go out on.
Every new connector comes with a two-week free pilot. Our team handles the implementation alongside you, from connection setup through your first working pipeline. No DIY trial, no figuring it out alone, just a working solution by the end of the pilot.
To get started, you'll need:
- A Trustpilot API Key and API Secret, plus your Business User ID
- The order, delivery, or ticket data source you want to pull invitation triggers from
- A clear picture of which fields map to consumerEmail, consumerName, and referenceNumber, and where success and failure files should land
Have a Trustpilot use case you're trying to unblock? Schedule a time to speak with us so that we can show you how we can help.
