The 8 most important parts of your Shopify e-commerce tech stack are:
- Website builders for creating attractive e-commerce storefronts.
- Payment gateways for offering a wide variety of payment options.
- Marketing tools for acquiring new customers through different channels.
- Inventory management software for keeping your products in stock.
- Data warehousing for gleaning valuable data-driven insights through analytics.
- CRM (customer relationship management) software for staying on top of your customer relationships.
- ERP (enterprise relationship management) software for optimizing and streamlining business processes.
- Customer support tools for efficiently resolving queries and problems.
As a Shopify e-commerce business, you’ve made the right choice: you have access to the best e-commerce platform for creating and managing an online store. However, choosing an e-commerce solution like Shopify is just the first piece of the puzzle. To truly take advantage of your e-commerce software, you’ll need a solid Shopify e-commerce tech stack to back it up.
So what elements should come into play when you’re building a Shopify e-commerce tech stack? Below, we’ll discuss the 8 essential components of your Shopify e-commerce tech stack that will help you better serve your customers and boost your company’s profits.
Looking for a powerful, user-friendly data integration tool that works perfectly with Shopify? Start your 7-day pilot of the integrate.io platform today.
Table of Contents
- What Is the Shopify E-Commerce Tech Stack?
- 8 Crucial Factors in Your Shopify E-Commerce Tech Stack
- How Integrate.io Can Help with Your Shopify E-Commerce Tech Stack
What Is the Shopify E-Commerce Tech Stack?
In the world of technology, a “tech stack” is a combination of software applications, tools, and services used to develop a given product (such as a website or mobile app). The Shopify e-commerce tech stack, then, refers to not only the Shopify software itself but also the supporting applications and technologies that you use to build your e-commerce website.
Of course, the most crucial element of the Shopify e-commerce tech stack is the Shopify platform. In addition, Shopify customers can select from thousands of third-party applications on the Shopify App Store. These plugins and software are e-commerce integrations that cover a wide range of functionality, including store design, marketing, order fulfillment, shipping and delivery, and customer service.
Any tool or application that supports your online business can be integrated as part of your Shopify e-commerce tech stack. This includes automation software, databases, business intelligence tools for tracking metrics and KPIs, and more. In the next section, we’ll investigate some of the most valuable pieces that you may wish to include in your Shopify e-commerce tech stack.
8 Crucial Factors in Your Shopify E-Commerce Tech Stack
What tools, applications, and software should online businesses think about using in their Shopify e-commerce tech stack? Below are eight of the best options to supplement your Shopify e-commerce software.
1. Website Builders
Although Shopify comes with its own website builder tool, you might want to use a third-party solution such as WordPress, Squarespace, or Wix to create your e-commerce website. These tools make it easy to build a clean, attractive storefront while handling the technical complexity of the website’s backend behind the scenes. They also use responsive design by default, which is critical for the 73 percent of e-commerce sales made from mobile devices.
2. Payment Gateways
Payment gateways allow e-commerce businesses to support a wide range of payment options, including debit cards, credit cards, PayPal, money orders, and cryptocurrency. Different payment gateways include support for features such as refunds or purchases in multiple currencies, so shop around to find the integration that works best for your business.
3. Marketing Tools
To spread the word about your online store, you’ll likely want to use several marketing tools in your Shopify e-commerce tech stack, including:
- SEO (search engine optimization) marketing tools for getting more attention on Google and other search engines.
- Content marketing tools to help create engaging content that naturally attracts customers.
- Email marketing tools for sending better newsletters that customers want to open.
- Social media tools for driving traffic to your website and monitoring user activity on your social media accounts.
4. Inventory Management Software
Inventory management and order management software help you ensure that your products are always in stock so that customers don’t leave your e-commerce website in disappointment. The best inventory management systems offer real-time visibility into your product stock levels, as well as automated reordering processes when these levels dip too low.
5. Data Warehousing
Each one of the components in your Shopify e-commerce tech stack generates massive amounts of data. By transferring all this information to a centralized data warehouse, it’s much easier to mine it for insights using business intelligence and analytics tools. To enjoy the benefits of data warehousing, you’ll need the help of a dedicated data integration tool that can automatically extract information from a wide range of sources at regular intervals.
Looking for a powerful, easy-to-use data integration platform with more than 140 pre-built connectors? Check out Integrate.io for yourself with a 7-day pilot.
6. CRM (Customer Relationship Management)
CRM software helps e-commerce businesses stay on top of their relationships with customers and potential customers. By tracking each interaction across a wide variety of channels (e.g. emails, phone calls, social media follows, refunds, etc.), you can more easily segment your audience into important groups, such as big spenders or customers who haven’t made a purchase in a while. You can then come up with targeted strategies to maximize your profitability and improve customer satisfaction for each segment.
7. Erp (Enterprise Resource Planning)
ERP systems help you streamline, automate, and centralize a wide range of business processes, including finance, human resources, accounting, logistics, and project management. Shopify e-commerce tech stacks that include ERP software usually belong to larger e-commerce companies that need help managing the complexity of their workflows.
8. Customer Support
Last but not least, your Shopify e-commerce tech stack should include some form of customer support tool to help promptly address any questions and issues that arise. Look for a flexible solution that can integrate your customer support tickets across multiple channels, including phone, email, and live chat, and that can help you build supplementary tools such as help centers and knowledge bases.
How Integrate.io Can Help with Your Shopify E-Commerce Tech Stack
Thanks to its gentle learning curve, rich array of features, customization options, and security and reliability, it’s no surprise that more than 1 million e-commerce businesses use Shopify across over 1.5 million websites. To get the most out of the platform, however, you’ll need a robust Shopify e-commerce tech stack — including a data integration solution such as Integrate.io.
Integrate.io is a powerful, enterprise-grade yet user-friendly platform for data integration and ETL (extract, transform, load) that has been built from the ground up for the needs of e-commerce businesses. Thanks to Integrate.io’s no-code, drag-and-drop visual interface, it’s never been easier for users of any technical level to get started building and deploying production-ready data pipelines. To make the onboarding process as simple as possible, Integrate.io comes packed with more than 140 pre-built integrations and connectors — including Shopify and other e-commerce solutions, such as Magento and BigCommerce.
What’s more, Integrate.io includes many useful features to make e-commerce businesses more productive, profitable, and data-driven. Integrate.io’s FlyData CDC (change data capture) feature identifies exactly which records have changed since your previous data integration job so that you can work with only this fresh information rather than extracting the entire database. Integrate.io also supports reverse ETL, i.e. pushing data out of a centralized data warehouse and into third-party systems and software, which makes it easier for users to access valuable information and insights.
Ready to learn more about how Integrate.io can help with your Shopify e-commerce tech stack? We’re here to help. Get in touch with our team of e-commerce data experts today for a chat about your business needs and objectives, or to start your 7-day pilot of the Integrate.io platform.