Confusingly, there are multiple Snowflakes in data management. A Snowflake database refers to a database (called a data warehouse) that integrates data from one or more sources for analytical purposes. Snowflake is the company that powers that database as a Software as a Service (SaaS).
For this article, we're going to focus on the Snowflake database (sometimes stylized as SNOWFLAKE) and explain the features that best serve Salesforce users. Then we'll tell you how to migrate data from Salesforce to the Snowflake data warehouse for amazing analytics.
Read on to learn the top five Snowflake database features for Salesforce users.
Table of Contents
- #1. The Snowflake Database Requires Little Maintenance
- #2. The Snowflake Database Offers Full Elasticity and Scalability
- #3. You Can Pay As You Go
- #4. You Can Use the Snowflake Database to Store All Your Other Data, Too
- #5. You Can Generate Powerful Business Intelligence
- How Integrate.io Helps You Benefit From the Top Five Snowflake Database Features for Salesforce Users
Integrate.io is the ETL solution that lets you securely integrate Salesforce data with the Snowflake database. It requires no code or complex programming. We take care of all the hard work. Schedule a demo to learn more.
#1. The Snowflake Database Requires Little Maintenance
Other databases/data warehouses require manual maintenance. Typically, a team of administrators and data engineers builds complicated pipelines that move data from a customer relationship management (CRM) platform like Salesforce to a data warehouse, which can take days or even weeks.
These teams need to code. Manually transform files into the correct format. Update metadata.
It's a process.
The Snowflake database better serves Salesforce users because the Snowflake company offers it as a "data-warehouse-as-a-service," which means administrators don't have to manage its infrastructure. There's no physical hardware to fine-tune or complicated code to maintain. Snowflake automates many data warehousing tasks so users can run Salesforce data through business intelligence (BI) tools for analytics.
#2. Snowflake Offers Full Elasticity and Scalability
Traditional data warehouses can be difficult to scale, but not the Snowflake database. That's because it separates storage, system, and computes services so you can configure the database the way you like and benefit from full elasticity. Scale Salesforce data independently and at a time that suits you or increases the amount of that data you store whenever you like.
The Snowflake database doesn't require any compute resources to store data in its data warehouse, which could work out cheaper for Salesforce users who want a secure storage environment for analytical purposes.
#3. You Can Pay As You Go
The Snowflake company lets you pay for its database as you go. You purchase credits for the data you store every month. There's no license or complicated contracts.
This pay-as-you-go model might suit Salesforce users who want to execute short-term data warehouse or analytical projects without committing to a lengthy contract. This way, you can manage your data budget more effectively.
#4. You Can Use the Snowflake Database to Store All Your Other Data, Too
Some databases/data warehouses only allow you to store specific data sets or file formats, increasing your budget. The Snowflake database is different because it lets you store many data types in one system.
Not only can you use Snowflake's data warehouse to run Salesforce data through BI tools, but you can integrate data from other CRMs, enterprise resource planning (ERP) systems, columnar databases, object-orientated databases, and more.
#5. You Can Generate Powerful Business Intelligence
The primary reason Salesforce users migrate data to a Snowflake database is to generate real-time metrics for greater business intelligence. When you move data from Salesforce to the Snowflake data warehouse, you can integrate it with platforms like Tableau, HubSpot, Looker, and more. Here are some of the metrics you can then track:
- How customers interact with your business
- What customers provide the greatest lifetime value
- When and how customers purchase your products
Use all this data to fine-tune your future sales and marketing campaigns.
Related reading: Exploring Snowflake From Integrate.io
How Integrate.io Can Help You Benefit From the Top Five Snowflake Database Features for Salesforce Users
Moving Salesforce data to the Snowflake database provides the above benefits. However, getting that data to Snowflake can be a challenge. There are two ways to do it:
- Manually code data pipelines that extract data from Salesforce, transform the data to the correct format, and load the data into the Snowflake data warehouse. This process can take weeks and requires advanced programming skills.
- Use a tool like Integrate.io that automates the entire process.
Integrate.io is the no-code ETL solution that helps you benefit from the top five Snowflake database features for Salesforce users. It automatically extracts, transforms, and loads Salesforce data into Snowflake so it's ready for analytics. You don't have to code data pipelines yourself.
Now you can securely integrate Salesforce data with Snowflake via Integrate.io's ETL solution. It's just one of 100+ native connectors that seamlessly combine data sources for more effective data management.
Here are some other benefits of using Integrate.io for Salesforce-to-Snowflake data transfers:
- World-class customer service
- A simple pricing model that charges for the number of connectors used.
- A robust REST API
Integrate.io's native connector lets you move your Salesforce data to the Snowflake database with no code. You can complete data transformations in mere minutes and generate valuable insights about your customer data. Book a demo to discover more.