Adpeak is an ad tech company that specializes in assisting ad networks with display media. Established in 1999, Adpeak is a privately owned company with 10 employees.
Data processing and preparation of massive amounts of data on a daily basis with the goal of providing business users a daily snapshot of audience reach and customer usage.
Working with Integrate.io has been a great collaboration for Adpeak. It allowed us to process our entire DB of data (billions of daily impressions!) to be processed incredibly fast increasing our data ROI. Our entire data team now has the ability to easily access the data and generate reports as needed. Integrate.io's support team is amazing with a near immediate response time and made implementation and setup seamless.
As an ad tech company, Adpeak’s primary need was to analyze billions of data points to determine the effectiveness and success of marketing campaigns. Adpeak’s software engineers were using AWS’ Elastic MapReduce service, but due to the need to code and administer Hadoop infrastructure, specialized skills the team lacked, they ran into a problem. With a quick implementation of Integrate.io, Adpeak had a simple way to crunch large amounts of data on an on-demand basis. The company set up a nightly processing schedule in which all data was exported into simple text files, fed in MySQL and exported again into a custom visualization system they built. Management was then able to use this information to make smarter, data-driven business decisions.