Data analytics helps you make better business decisions. However, keeping data in disparate systems will only complicate analysis. That's why you need a data integration platform like or Daasity. These tools help you move data from different places to one centralized location. The result? A single source of truth for all the data in your organization. But which platform should you invest in? or Daasity? Learn more below. 

Table of Contents is a data integration solution that moves data to a single location for analytics without compromising security and data privacy. Schedule a call with to learn more. 

Who Is is a data integration solution that moves data from siloed sources into a single destination so you can make better decisions and improve business growth. It moves data by ETL, ELT, CDC, ReverseETL, or API management. (More on these data integration techniques later.) With so many data integration techniques, strives to "turn your data into the lifeblood of your organization." syncs data from its source to a data warehouse (or data lake) via 100+ pre-built native connectors. That means you don't have to spend hours creating complicated data pipelines with code. Therefore, is a valuable addition to any small or medium-sized business that lacks a data engineering team. The platform's native connectors let you move data from Salesforce, transactional databases, relational databases, SaaS applications, enterprise resource planning (ERP) tools, customer relationship management (CRM) solutions, marketing automation tools, and e-commerce platforms. By centralizing all your data in a warehouse such as Snowflake or Google BigQuery, you can run data through third-party business intelligence (BI) platforms and generate deep data insights about operational activities. For example, you can run marketing data in Periscope Data to find your most valuable marketing channels. You can also analyze data through's in-builtperformance monitoring tools, which let you discover who touches your data, how well jobs perform, and other insights. also offers a REST API that connects to any RESTful service such as your operations and monitoring systems without code.  

What Is Daasity?

Daasity is described as the "first analytics platform built and optimized for omnichannel brands." It comes with an in-built ETL function that moves data to its data warehousing tool. (Like, Daasity syncs data via no-code connectors, so there's no need for Java, Python, or other complicated programming languages.) Users can then run BI reports from within Daasity rather than using a third-party tool like Chartio or Looker. That differs from other vendors in the ETL space that typically move data to a data warehouse such as Snowflake or Amazon Redshift

How Does or Daasity Integrate Data?

Extract, Transform, Load (ETL) is the primary data integration method used by Daasity. also integrates data via ETL, as well as other integration methods.

ETL involves the following processes:

  • Extracting data from a database (relational, transactional, etc.), CRM, ERP, SaaS application, marketing automation tool, e-commerce platform, or another source. 
  • Transforming the data to comply with data governance standards such as GDPR and HIPAA. ETL tools will also cleanse data for BI.
  • Loading the data into a final destination, typically a data warehouse. Keeping data in a warehouse improves consistency and provides organizations like yours with a single source of truth. 

The main difference between and Daasity is that Daasity has its own warehousing tool and BI service. That means once the extraction and transformation processes are over, data stays in Daasity and doesn't transfer to third-party platforms., however, can load data to a warehouse of your choice, whether that's Snowflake, Redshift, BigQuery, or something else entirely. Once data is in a warehouse, you can then run it through an external BI service — Looker, for example. also offers alternative data integration methods:

  • Extract, Load, Transfer (ELT) swaps the "Load" and "Transfer" functions of ETL by loading data into a warehouse after the extraction; then, it transforms that data, so it's ready for analytics. With, you can choose the data integration method that best suits your data management requirements. 
  • Change Data Capture (CDC) finds and tracks changes made to data within a database, ensuring data that exists in multiple systems stays in sync.
  • ReverseETL extracts data from a data warehouse, transforms that data, and loads it into an operational system such as a SaaS tool. In this data integration method, the data warehouse is the data source, not the destination. 
  • API Management controls, distributes, and analyzes APIs that connect data with applications in your organization. 

Still considering or Daasity? makes data integration easy with its no-code connectors and multiple data integration methods. Move data from one location to another without any limitations.  hello@integrate.ioContact and discover more. or Daasity? Functionality

Whether you choose or Daasity, both have native no-code connectors out of the box so you can build data pipelines between data sources and destinations. However, has over 100 connectors — far more than Daasity — and a much wider range of integrations. Most of Daasity's connectors are for e-commerce, social media, and email marketing automation tools. That means you'll find integrations for services such as Shopify, Shopify Plus, Amazon, Klaviyo, Attentive, and Facebook Ads, and not much else., however, syncs with all kinds of data sources, such as relational databases, transactional databases, CRMs, ERPs, and services like Google Analytics. You'll also find integrations for e-commerce, social media, and email marketing automation tools. 

Another benefit of is its incredible Salesforce-to-Salesforce connector, allowing users to move data from Salesforce to a second destination and then back to Salesforce again. Most ERP tools don't offer this kind of functionality. 

Customer Support

There are big differences in the kind of customer support offered by platforms like or Daasity. You can only contact a member of Daasity's team via the platform's online helpdesk;, however, offers phone, email, and live chat support. You'll also find more resources on's website, such as tutorials, FAQs, live demos, webinars, and blog posts.

Data Security

Platforms like or Daasity offer users lots of data security., however, goes one step further by hosting its physical infrastructure on Amazon's data centers and utilizing AWS for security. The platform also offers SSL/TLS encryption and SOC 2 compliance. 

Reporting works with renowned BI services such as Looker, Charito, Periscope Data, and QlikView. (Discover all of's integrations here.) You can also access performance monitoring tools from within the platform. Daasity has built-in BI capabilities, allowing users to run data reports and explore a broad range of metrics and key performance indicators (KPIs) — primarily, e-commerce-related. You can discover insights, for example, about customer data, lifetime value (LTV), direct-to-consumer (DTC) marketing, marketing channels, retention, profitability, customer experiences, and the customer journey. You'll also find lots of data models and visualizations

Why You Should Choose Over Daasity

So, or Daasity? Well, Daasity generates incredible insights about e-commerce and digital sales, and it's nice to have an analytics program that also offers ETL and warehousing. However, Daasity's platform might restrict any organization that wants to choose its own warehouse or BI service or use data integration methods like CDC, ReverseETL, and API management. (Daasity only handles ETL.) The platform might also be limiting if you want to explore analytics other than those related to e-commerce or social media or if you need to integrate data from sources such as databases, SaaS applications, and CRMs. 

Ultimately, comes with more integrations than Daasity — including its incredible Salesforce-to-Salesforce connector, has more customer service options, and lets you use a warehouse or BI service that offers more functionality and scalability than Daasity can provide. It's a worthwhile addition to your tech stack. is a data integration platform that powers your company's decision-making. Schedule a 7-day demo now or hello@integrate.ioemail us to learn more about or Daasity.