Sync Excel Data to Google Analytics in Minutes

Last updated: June 17, 2025

Ensure Data Quality
Excel
+
Google Analytics
  • Customer Since:
    May, 2023
  • Customer Since:
    July, 2018
  • Case Study
    Customer Since:
    August, 2019
  • Customer Since:
    November, 2017
  • Customer Since:
    December, 2021
  • Case Study
    Customer Since:
    January, 2025
  • Customer Since:
    September, 2017
  • Customer Since:
    March, 2022

Table of Contents

About Excel

Load Excel data from XLS or XLSX files into your data warehouse, data lake, or lakehouse. Integrate.io's Excel connector makes it easy to turn spreadsheet-based data into analytics-ready pipelines.

About Google Analytics

For most modern businesses, getting the most out of your valuable company data and information is a top priority. However, while an enormous amount of business management applications and CRMs available today can add significant value to your business operation, getting data to and from these various applications can prove quite challenging. Luckily, data management can be made much simpler with the right connectors.

Popular Use Cases

Bring all your Excel data to Amazon Redshift

Load your Excel data to Google BigQuery

ETL all your Excel data to Snowflake

Move your Excel data to MySQL

Bring all your Google Analytics data to Amazon Redshift

Load your Google Analytics data to Google BigQuery

ETL all your Google Analytics data to Snowflake

Move your Google Analytics data to MySQL

Excel's End Points

Table of Contents
  • Connect Excel for a single source of truth
  • Migrate your Excel data in minutes
  • Integrate.io has the Excel integrations you need
  • How Integrate.io customers grow faster with Excel data connectors
  • Get started analyzing your Excel data
  • Why choose Integrate.io for your Excel integration?
  • Explore our Excel ETL resources
Connect Excel for a Single Source of Truth
Excel files still power critical business workflows across finance, operations, HR, marketing, and more. But without integration, they remain isolated, trapped in inboxes, desktops, or cloud drives.

With Integrate.io's Excel connector, you can bring spreadsheet data into your modern data stack, structured, synced, and ready for action.

With Integrate.io, you can:
  • Ingest Excel files from OneDrive, SharePoint, S3, Google Drive, and FTP/SFTP
  • Parse XLS and XLSX formats, including multi-sheet workbooks
  • Normalize spreadsheet structures before loading to your warehouse or lake
Bring Excel into your automated pipelines and eliminate manual copy-paste workflows.
Migrate Your Excel Data in Minutes
Whether you're integrating a spreadsheet from a business team or ingesting recurring financial workbooks, Integrate.io makes the process fast and flexible, no macros, no scripting, no manual imports.

With Integrate.io, you can:
  • Automatically detect headers, data ranges, and sheet structures
  • Apply transformations to clean and map Excel data before loading
  • Schedule recurring file ingestion from cloud or local storage
  • Push large or complex spreadsheets into Snowflake, BigQuery, Redshift, or OneLake
From legacy reporting to modern analytics, Excel data moves effortlessly with Integrate.io.
Integrate.io Has the Excel Integrations You Need
Excel is often the last mile of business operations, forecasts, trackers, budgets, and planning tools all live in spreadsheets. Integrate.io brings that data into your analytics layer.

Popular integration use cases include:
  • Loading budget forecasts into BigQuery from Excel sheets stored in SharePoint
  • Moving HR or payroll data from XLSX files into Snowflake for workforce dashboards
  • Syncing marketing spend from exported Excel files into Redshift or Databricks
  • Ingesting revenue models or product pricing sheets into OneLake for analysis
  • Combining Excel-based vendor reports with ERP data for unified supply chain insights
No matter the source or format, Integrate.io turns Excel into a live data pipeline.
How Integrate.io Customers Grow Faster with Excel Data Connectors
Excel remains one of the most flexible and widely used data tools, but it wasn't built for scale or integration. Without automation, spreadsheet workflows can be error-prone and delayed.

Integrate.io helps customers bring Excel data into their broader ecosystem, enabling cleaner, faster, and more reliable analysis across teams.

Whether it's monthly financials or daily sales trackers, you'll never have to wonder if the spreadsheet is "up to date" again.
Get Started Analyzing Your Excel Data
Excel might be where your team works, but your analytics, machine learning, and business logic happen elsewhere. With Integrate.io, you can bridge that gap instantly.

Use Integrate.io to:
  • Ingest spreadsheets from shared drives into your warehouse
  • Automate Excel uploads into cloud platforms for reporting
  • Feed structured workbook data into BI tools like Power BI, Looker, or Tableau
  • Combine Excel data with CRM, ERP, or ecommerce data for richer analysis
Fewer spreadsheets. More insights. All without manual effort.
Why Choose Integrate.io for Your Excel Integration?
Integrate.io is built for modern data teams who need to unify legacy data formats with cloud-native analytics.

With Integrate.io, you get:
  • Support for XLS and XLSX formats from multiple storage locations
  • Automatic sheet detection, transformation, and loading
  • Full integration with warehouses, lakes, and lakehouses
  • Monitoring, scheduling, and alerting for recurring Excel workflows
  • A no-code interface to build pipelines in minutes
Don't let spreadsheets become data silos. Start your 14-day free trial or schedule a demo to unlock the power of Excel with Integrate.io.

Google Analytics's End Points

Table of Contents
  • Connect Your Google Analytics Data for One Source of Truth
  • ETL Your Google Analytics Data Into Any Destination in Minutes
  • Integrate.io Has the Google Analytics Data Integrations That You Need
  • How Integrate.io Customers Power Growth with Our Google Analytics Data Connectors
  • Get Started Analyzing Your Google Analytics Data in Minutes
  • Why Choose Integrate.io for Your Google Analytics Data Integration?
Connect Your Google Analytics Data for One Source of Truth
From a marketing standpoint, investing in a Google Analytics connector from Integrate.io offers a variety of benefits:
  • Create more targeted campaigns based on your comprehensive data.
  • Utilize data collected from Google Analytics to easily measure, optimize, and build key target audiences for future ad campaigns.
  • Use comprehensive customer data to create a better user experience.
Google Analytics also includes features that allow companies to identify trends and patterns of customers and potential customers. Some of the top features of Google Analytics include:
  • Google Analytics events and Google Analytics tracking
  • Data visualizations and monitoring tools
  • An analytics dashboard and predictive analytics
  • Data filtering, manipulation, and funnel analysis
  • Data collection APIs
  • Custom reports for advertising, acquisition, and conversion
  • Email-based sharing and communication
By investing in a Google Analytics connector, you can easily obtain your valuable data and more effectively use it to generate the most successful marketing campaigns.

Schedule a call with our team today to learn how Integrate.io can help you optimize your Google Analytics data.
ETL Your Google Analytics Data Into Any Destination in Minutes
A Google Analytics Connector is an effective solution that can be used to easily integrate your Google Analytics data with other business applications. From a data analyst standpoint, a Google Analytics Connector allows all organizations to benefit from the following:
  • Receive data insights in real-time for faster decision-making.
  • Cohesive social media data collection can help drive business growth.
  • ETLing data can help improve overall operational efficiency.
Schedule a call with our team today to learn how Integrate.io can help you optimize your Google Analytics data.
Integrate.io Has the Google Analytics Data Integrations That You Need
Integrate.io is a new ETL platform equipped with over 140 connectors, including a Google Analytics connector. In addition, as an industry-leading iPaaS and data integration platform, Integrate.io is designed to handle complex data pipelines. Plus, Integrate.io offers all the connectors that companies and Ecommerce operations need to run their data pipelines functionally and efficiently.

With the right connector, Google Analytics can become your once source of data truth. The platform can be utilized to:
  • Better understand your customers by unifying all data across multiple channels to fully understand the customer journey and generate actionable insights.
  • Generate customizable reports to track and visualize data through the use of Google tag managers, tracking codes, tracking ids, pixels, and site tags.
  • Make data integration faster and more efficient while allowing data to be updated through automation in near real-time.
  • Increase online conversions by analyzing site traffic from different traffic sources, helping to understand which content is performing the best based on clickstream metrics to increase conversions.
  • Improve marketing ROI by collecting detailed marketing reports from Google Ads and other various channels in order to understand which channels are converting the best and which are not.
Simply put, your company or Ecommerce operation needs a Google Analytics connector because it will make your life easier and allow you to get more out of your business's valuable data and information. Now it's time to discover how to integrate Google Analytics more efficiently with the help of Integrate.io.
How Integrate.io Customers Power Growth With Our Google Analytics Data Connectors
Integrate.io's new ETL platform is designed to handle complex data pipelines. As an industry-leading iPaaS and data integration platform, Integrate.io offers all the connectors that companies and Ecommerce operations need to run their data pipelines functionally and efficiently. Luckily, Integrate.io users can gain access to pre-built Google Analytics ETL and reverse ETL connectors that make importing data into and exporting data from Google Analytics a breeze.

To better understand how you can power growth through our Google Analytics connector, let's take a deeper look at how Integrate.io's ETL and reverse ETL connectors work.

ETL: A data integration process, ETL stands for extract, transform, and load. In this process, data is combined from multiple sources into a single and consistent data store which is then loaded into a data warehouse or other target system.

Reverse ETL: In reverse ETL, the sources and targets are inverted. This means that the standard ETL targets of data warehouses or data lakes are instead treated as sources, and the traditional ETL sources such as relational and nonrelational databases are treated as targets. Reverse ETL is often implemented as a means to make data more operational.

Get Started Analyzing Your Google Analytics Data in Minutes
It's clear that Google Analytics has a lot of benefits to offer Ecommerce operations. However, manually moving data from other business apps to Google Analytics or vice versa can become a nightmare. Luckily, this data nightmare regarding Google Analytics integration can easily be transformed into a perfect dream by implementing a Google Analytics connector

However, manually moving this valuable data and information from Google Analytics to your other business apps or CRMs can become a nightmare. Luckily, a Google Analytics connector can make the whole data integration process much more manageable. Schedule a call with our team to learn how Integrate.io can help with your Google Analytics connector today.

Why Choose Integrate.io for Your Google Analytics Data Integration?
Integrate.io is an industry-leading platform specializing in ETL and reverse ETL capabilities. In addition to these two data integration methods, Integrate.io also functions as a CDC platform. CDC or change data capture is another approach that fosters data integration workflows.

With Integrate.io's more than 140 pre-built connectors and integrations, including Google Analytics, you can't go wrong with seeking data integration guidance from Integrate.io. Schedule a call with our team today to learn how Integrate.io can help you optimize your data and reach all of your data management goals.

Explore Our Google Analytics Ads ETL Resources

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