Microsoft Azure is a public cloud computing service designed for building, testing, launching, and managing applications and services via Microsoft-managed data centers. Through its platform-as-a-service (PaaS), software-as-a-service (SaaS), and infrastructure-as-a-service (Iaas) offerings, Microsoft Azure integrates with a wide range of programming languages and tools. In addition to working with Microsoft's proprietary software and systems, Azure is compatible with third-party solutions, including Linux. As an extremely popular cloud services platform, many businesses and enterprises have used Microsoft Azure to migrate their computer systems to the cloud and eliminate the costs and staff requirements needed to maintain physical onsite servers.
With over a decade of experience, Listrak is a cloud-based digital marketing platform that focuses on providing leading retailers with specialized marketing tools to boost one-on-one customer interactions, improve business revenue, maximize customer engagement, and increase growth. By combining the power of advanced artificial intelligence, machine learning, predictive analytics, and real human intelligence, Listrak automates marketing tasks, offers powerful CRM solutions, and analyzes data from multiple platforms to drive your retail, operations, and marketing goals — all while building better relationships with your customers across all devices and channels.
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As one of its IaaS features, Microsoft Azure allows users to deploy virtual machines developed in Windows or Linux.
As one of its PaaS features, Azure App Services allows you to publish and manage websites and web applications.
WebApps is Microsoft Azure's high-density web hosting service, which allows you to build web applications more efficiently with PHP, Node.Js, or Python, then deploy them on the Azure Cloud.
WebJobs gives you the ability to launch applications in the Microsoft App Services space and host them in the cloud.
Microsoft Azure's mobile engagement service provides real-time tracking, data analytics, and deep insights to better understand user engagement and behavior for your mobile applications.
Microsoft Azure's HockeyApp is a productivity-enhancing driver that helps you design, build, beta test, and distribute mobile apps more efficiently.
Azure's REST and SDK APIs allow you to store and access your application data on Azure's cloud platform.
Azure Table Services facilitates the storage of data in structured text form so you can access it via a partition and primary key.
Blob Service empowers you to store unstructured text information and binary data as 'Blobs' accessible through HTTPS.
Queue Service streamlines asynchronous communication across multiple programs.
Azure File Service facilitates cloud data storage via REST API and the SMB Protocol.
Azure's data search functionality supports more efficient data searching with REST and SDK APIs.
Azure's SQL data warehouse is managed by Microsoft within the Azure Cloud Facility. It offers high-performance querying and enhanced data security.
Azure Service Bus is a messaging service that facilitates communication between the Azure Cloud and applications operating on-site and off-site to build more reliable and scalable applications. The Azure Service Bus supports communication via Event Hubs, Queues, Topics, and Relays.
Azure Automation allows users to automate frequently-repeated tasks that they perform in their cloud and enterprise environments to save time and prevent human errors. Automation improves the reliability of common administrative tasks. Azure automation allows you to schedule tasks with runbooks or use Desired State Configuration for the automation of configuration management tasks.
Listrak Cross-Channel Orchestration tools empower you to build seamless customer experiences. The platform's intuitive tools facilitate the creation of multi-stage, personalized marketing journeys that engage customers based on real-time behaviors. Listrak also gives you the ability to connect with guests one-on-one, in real-time with intelligently-triggered communication across multiple channels like SMS, email, and social media. Plus, the platform's drag-and-drop interface helps users create beautiful, responsive emails for marketing campaigns.
Listrak's Customer Insights tools unlock the secrets buried in your customer data with powerful analytics and visualization features that include more than 70 pre-built visualizations for building dashboards to your specifications. Customer Insights provide a bird's eye view of each Customer Journey and seamlessly integrate with the Listrak platform to turn insights into marketing campaigns with a single click. This fuels more engaging and effective customer interactions, and informs your segmentation and automation efforts.
Listrak monitors customer behaviors to trigger individually-tailored interactions. By tracking browsing behavior, engagement statistics, purchase information, and lifecycle incidents for customers, Listrak knows where each customer is at in their 'journey.' This allows the platform to respond to a customer's intent with specialized communications — like abandonment messages to re-engage active shoppers.
Listrak's predictive personalization tools use machine learning, artificial intelligence, and data modeling to boost the success of marketing campaigns. By analyzing past behavioral data, these predictive analytics tools can predict the likelihood of future behavior based on different variables.
Listrak pulls data from various sources, synthesizes it, and analyzes it as a whole to identify key customer signals, and incorporate them into a 360-degree customer profile for the most accurate and actionable customer data possible.