Pipedrive creates a visual sales pipeline that allows businesses to better manage each stage of their deals. Additionally, Pipedrive provides detailed analytics that show how many deals are won and lost, what stages they are lost at, and how individual agents are performing based on various metrics.
Oracle Eloqua offers a suite of marketing tools to automate the sending of advertisements through email, mobile devices, video, and search engine results pages. The solution promises to increase sales and conversion numbers while helping you understand your customers for improved marketing efforts. Eloqua tracks and analyses customer activity, visitor behavior, opened emails, and other data. It also saves, organizes, and analyzes important information about current and potential clients, such as names, contact information, locations, and purchase history.
Bring all your Pipedrive data to Amazon Redshift
Load your Pipedrive data to Google BigQuery
ETL all your Pipedrive data to Snowflake
Move your Pipedrive data to MySQL
Bring all your Eloqua data to Amazon Redshift
Load your Eloqua data to Google BigQuery
ETL all your Eloqua data to Snowflake
Move your Eloqua data to MySQL
Retrieve information - like deal ID, associated users, estimated timeline and expected revenue - about any deals that your company has engaged in. This will allow you to better gauge the profitability of individual deals or track deal trends throughout your sales history.
Add, track, or modify contacts that have begun their journey through your sales pipeline. You can see what deals are attached to a person, what organizations they belong to, and what activities are scheduled for that person. This information can help you decide the best course of action for moving that person along your sales pipeline and winning the deals you have with them.
Track products that your company is selling - by product name, price, or product code - or associate products with specific deals in your pipeline. This will give you a more detailed view of the revenue generated by specific products, allowing you to better prioritize them in your sales pipeline.
Fetch data about an activity that is scheduled in your pipeline. This could include things like the activity’s type, due date, and status, along with associated deals, contacts, and organizations. Then, use that data to track the progress and effectiveness of various activities that are being performed to help you win deals.
Get data about an organization that has deals in your pipeline, including the organization’s ID, associated persons, and related deals. This will allow you to track which organizations are delivering the most profitable deals and the best leads.
Marketers can use Eloqua to analyze and measure their customer data, online and offline through multiple channels and sources. Through one interface, you'll gain access to data on customer profiles, user behavior, and marketing campaigns. This allows you to identify potential buyers, determine what triggers purchases, and send real-time responses to customers and users.
Eloqua's out-of-the-box design editing tools empower users without HTML or CSS coding experience to build responsive emails, forms, and landing pages. With Eloqua's drag-and-drop interface, it's easy to set up personalized marketing campaigns. Also, a whiteboard feature allows you to map each stage of your marketing campaigns, giving managers the ability to modify steps, add new assets, or pause the campaign.
Eloqua empowers non-tech-savvy users to pull reports on customer profiles and user behavior records without involving the IT team. Running lead scoring models on contacts is simple, and a listener framework notifies marketers of lead scoring changes as soon as they occur.
Eloqua's marketing measurement tools offer actionable insights into the success of your marketing efforts through high-level overviews and up-close, granular investigations. As an Oracle product, Eloqua's data is compatible with Oracle's business intelligence platform, which organizes data into the reports and dashboards that come standard with the system. You can also set up customized dashboards and reports to suit your needs.
The sales enablement features included with Eloqua integrate the efforts of your sales and marketing teams so they can work together to achieve better results. These features give sales teams granular information on individual leads (like web and social media activity), which allows you to send targeted and closely-tracked emails to leads that fit specific profiles. The sales enablement features also integrate with your CRM, Microsoft Outlook, LinkedIn, PathFactory, Mintigo, and Demandbase data to provide more information on each contact.